ADPAC Announces a New Direction with the SystemVision Product Line and Changes in its Marketing Management Team.SAN FRANCISCO--(BUSINESS WIRE)--Feb. 27, 1997--ADPAC Corp. announced today that it is taking new directions with the Program Maintenance/Standard Solutions (PM/SS) product under the SystemVision product line. Ed Severs, executive vice president of ADPAC ADPAC American Dental Political Action Committee ADPAC Automated Data Processing Application Coordinator , explained that the traditional packaging of the PM/SS product forced customers to purchase the entire program, when they may only need a portion of its functionality. The SystemVision packaging is separated into individual functional modules, greatly reducing the initial outlay of capital for its customers, and allowing customers to purchase what they need, when they need it. This announcement follows several changes in the marketing staff at ADPAC. Severs' initial objective at ADPAC is to realign re·a·lign tr.v. re·a·ligned, re·a·lign·ing, re·a·ligns 1. To put back into proper order or alignment. 2. To make new groupings of or working arrangements between. ADPAC's marketing efforts to better serve its customer base. Peter Martin was recently promoted to product marketing manager at ADPAC. Martin has been with ADPAC for three years as a customer consultant/trainer and he is well versed in ADPAC products and customer requirements. Additionally, Michelle Krueger has joined ADPAC as marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales manager. Krueger brings a strong background of Internet marketing See Internet advertising. , marketing communications, and graphics to the ADPAC marketing team. ADPAC expects that the changes in packaging, many new software improvements, and a renewed focus on customer service and marketing will increase its penetration of the MVS (Multiple Virtual Storage) Introduced in 1974, the primary operating system used with IBM mainframes (the others are VM and DOS/VSE). MVS is a batch processing-oriented operating system that manages large amounts of memory and disk space. market. Repackaging efforts are already in full swing with the announcement of three new SystemVision products last week (UPGRADE2, JCLVIEW, and Program Inventory By Application). You can expect additional announcements in the months to come. ADPAC Corp. provides organizations using mainframe MVS technology with quality software and professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. to improve productivity and maximize the value of its current software. ADPAC offers both tools to support maintenance and enhancement of application systems and solutions to accomplish specific information system tasks. ADPAC's SystemVision product line is a set of tools designed around ADPAC's proven PM/SS engine. For additional information, contact Michelle Krueger, ADPAC's marketing communications manager, at 415/777-5400, email at m.krueger@adpac.com or visit our Web site at: www.adpac.com . CONTACT: ADPAC Corp., San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden Michelle Krueger, 415/777-5400 email: m.krueger@adpac.com |
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