ADP and Acxiom Introduce New Database Management Service To Help Dealers Maintain More Accurate Customer Information And to Assist With Privacy Compliance.Business Editors/High-Tech Writers ROSELAND, N.J.--(BUSINESS WIRE)--Jan. 30, 2004 A new database management service that helps automobile dealers maintain more accurate customer contact information, and assist in compliance with "do not call lists" and other privacy laws, is now available from the Dealer Services Group of Automatic Data Processing Same as data processing. , Inc. (NYSE NYSE See: New York Stock Exchange : ADP (1) (Automatic Data Processing) Synonymous with data processing (DP), electronic data processing (EDP) and information processing. (2) (Automatic Data Processing, Inc., Roseland, NJ, www.adp. ) and Acxiom(R) Corporation (Nasdaq: ACXM). The new service enhances ADP's DataFresh product with AbiliTec(R), Acxiom BestAddress(R) and Acxiom ChangePlus, three data integration and data hygiene The condition of data in a database. Clean data are error free or have very few errors. Dirty data have errors, including incorrect spelling and punctuation of names and addresses, redundant data in several records or simply erroneous data (not the correct amounts, names, etc.). offerings. Tests conducted on Dealer Management Systems (DMS (1) (Document Management System) See document management. (2) (Defense Messaging System) An X.500-compliant messaging system developed by the U.S. Dept. of Defense. ) indicate a high percentage of all customer data is inaccurate, with up to 40 percent of records as duplicates and up to 80 percent of records in need of address correction/updates. ADP and Acxiom's combined database management solution will assist dealers in their efforts to have clean, up-to-date customer information and the ability to integrate customer records from multiple data sources. This results in an enterprise-wide view of the customer. Once a dealership subscribes to the combined ADP/Acxiom solution, the system automatically extracts customer records, performs the data hygiene and creates a distinct recognition link. The solution then pushes the newly enhanced data back into both the ADP Dealer Management System (DMS) and the Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) applications throughout the enterprise. The solution also includes a set of tools to help dealers recognize which customers may, or may not, be contacted by e-mail, fax or phone -- easing the daunting daunt tr.v. daunt·ed, daunt·ing, daunts To abate the courage of; discourage. See Synonyms at dismay. [Middle English daunten, from Old French danter, from Latin task created for dealers by recently enacted privacy laws. "Retail automotive dealers have invested significant time and money into CRM strategies, but those strategies just don't work without accurate, current data that can be integrated across multiple dealer sites," said Kevin Henahan, Senior VP of Marketing, ADP Dealer Services. "Now ADP and Acxiom have joined forces to help dealers maintain comprehensive, current customer records that help continuously grow and preserve the customer relationship." Dealers also now have a solution to help deal with the complex regulatory landscape concerning telemarketing and e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. , said Acxiom Automotive Industry Leader Eric Garrett. "ADP and Acxiom's data solution help dealers comply with the enormous challenge of recent regulations," said Garrett. "When dealers have a more accurate view of their customers, they know exactly what those customers want -- and what they don't want. Dealers can then carefully tailor their marketing to fit customers' specifications." ADP Dealer Services ADP Dealer Services provides integrated computing solutions to more than 16,000 automotive and truck dealers throughout the United States, Canada and Europe. ADP Dealer Services is the third largest business unit of Automotive Data Processing, Inc. ADP (NYSE: ADP) with $7 billion in revenues and more than 500,000 clients, ADP is one of the largest independent computing services firms in the world. More information on ADP Dealer Services is available on the Internet at http://www.dealersuite.com. Acxiom Corporation Acxiom Corporation (Nasdaq:ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI CDI compact disc interactive: a system for storing a mix of software, data, audio, and compressed video for interactive use under processor control ) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas Little Rock, Arkansas required military intervention to desegregate schools (1957–1958). [Am. Hist.: Van Doren, 556–557] See : Bigotry , with locations throughout the United States and Europe, and in Australia and Japan. For more information, visit www.acxiom.com. Acxiom, AbiliTec and BestAddress are trademarks of Acxiom Corporation. |
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