ADP Dealer Services Launches Digital Advertising.HOFFMAN ESTATES Hoffman Estates A village of northeast Illinois, a suburb of Chicago. Population: 49,700. , Ill. -- The Dealer Services Group of Automatic Data Processing Same as data processing. , Inc. (NYSE NYSE See: New York Stock Exchange :ADP (1) (Automatic Data Processing) Synonymous with data processing (DP), electronic data processing (EDP) and information processing. (2) (Automatic Data Processing, Inc., Roseland, NJ, www.adp. ) today announced the launch of Digital Advertising, a comprehensive managed solution for maximizing a dealership's online reach and overall marketing results. ADP's Digital Advertising is specifically designed to: * Generate more Showroom and Web traffic * Deliver higher quality Web Leads and Phone Calls * Increase Dealer web site conversion rates * Communicate the Dealer's brand and message to the local market * Drive business into all dealership profit centers * Work seamlessly with online and in-store processes ADP's Digital Advertising is a managed service for dealers designed to deliver the most effective online advertising execution available to meet a Dealer's specific needs, drive more sales and more results. Available packages include lead generating microsites and landing pages, eye catching display ad design, search engine marketing and search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden services, behaviorally and geographically targeted ad placement and premium online ad network participation. "As much as 80% of all vehicle purchases begin on the Internet. ADP's Digital Advertising is another ADP solution that enables dealerships to find and sell online shoppers," said Kevin Henahan, senior vice president of Marketing for ADP Dealer Services. "ADP's Digital Advertising connects dealers with car purchasers across a host of online channels," states Mark Przybylski, Senior Director of Product Marketing for ADP Dealer Services. "Whether it is online searches for new vehicles, car enthusiasts pursuing their passion, or other relevant forums beyond web sites, ADP's Digital Advertising has aligned with the right online channels to deliver the best sales opportunities for dealerships." A key component of ADP's Digital Advertising is its microsite and landing page elements which are designed to increase visit-to-lead conversion rate. They enable consumers to obtain quotes, experience virtual test drives, search vehicle inventory, explore trade in value or consider special finance options without distraction Distraction Divination (See OMEN.) Porlock a “person from Porlock” interrupted Coleridge while he was recollecting the dream on which he based “Kubla Khan”. [Br. Lit.: Poems of Coleridge in Magill IV, 756] and all from within a dealer's virtual sales environment. "ADP's Digital Advertising is unique in that it both drives large volumes of traffic to the dealership web site and also converts more of those prospects in buying customers. This is the total package for dealerships to get their share of online consumers," adds Henahan. About ADP Automatic Data Processing, Inc., with nearly $8 billion in revenues and approximately 585,000 clients, is one of the world's largest providers of business outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management. solutions. Leveraging more than 55 years of experience, ADP offers the widest range of HR, payroll, tax and benefits administration solutions from a single source. ADP's easy-to-use solutions for employers provide superior value to organizations of all types and sizes. ADP is also a leading provider of integrated computing computing - computer solutions to auto, truck, motorcycle, marine and recreational vehicle dealers throughout the world. For more information about ADP Dealer Services, visit the company's Web site at www.DealerSuite.com. ADP is a registered trademark of ADP of North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Inc. |
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