ADP Dealer Services Introduces ADP's Virtual Marketing Representative Service for Dealers as Part of Its Suite of Managed Services.HOFFMAN ESTATES Hoffman Estates A village of northeast Illinois, a suburb of Chicago. Population: 49,700. , Ill. -- The Dealer Services Group of Automatic Data Processing Same as data processing. , Inc. (NYSE NYSE See: New York Stock Exchange :ADP (1) (Automatic Data Processing) Synonymous with data processing (DP), electronic data processing (EDP) and information processing. (2) (Automatic Data Processing, Inc., Roseland, NJ, www.adp. ) today announced the introduction of its Virtual Marketing Representative Service as part of its CustomerTouch(TM) and Digital Advertising Managed Services An umbrella term for third-party monitoring and maintaining of computers, networks and software. The actual equipment may be inhouse or at the third-party's facilities, but the "managed" implies an ongoing effort; for example, making sure the equipment is running at a certain quality . ADP's professionally trained staff of Virtual Marketing Representatives (VMRs) are specially trained to: * Work with dealers to create impactful dealership strategic marketing plans * Execute on the elements of the marketing plans * Engage multiple and varied communications mediums and channels * Measure the results of the marketing campaigns * Deliver comprehensive information on the ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). for marketing investment back to dealers Virtual Marketing Representative activities include market segmentation Market Segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. and prospect targeting, differentiation and positioning, marketing plan, creative development and execution, and measurement and metrics reporting. "A significant amount of dealership time and money are spent on marketing activities but many of dealerships struggle with executing on the details consistently and professionally or knowing whether they are getting the most from their investment. One of the primary goals of our Virtual Marketing Representative Service is to help dealers maximize the potential of their marketing efforts," said Kevin Henahan, Senior Vice president of Marketing for ADP Dealer Services. ADP Virtual Marketing Representatives will work with dealership personnel to review customer demographics and buying patterns, identify and evaluate tactics dealers have executed in the past, and pull together a plan that makes sense for specific dealer markets. "Executing an effective marketing and advertising plan doesn't have to be time-consuming, difficult or inflexible. ADP's Virtual Marketing Representative Service presents a new, more efficient way for dealers to drive more traffic, close more deals and build more profits," states Mark Przybylski, Sr. Director of Product Marketing for ADP. About ADP Automatic Data Processing, Inc., with nearly $8 billion in revenues and approximately 585,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging more than 55 years of experience, ADP offers the widest range of HR, payroll, tax and benefits administration solutions from a single source. ADP's easy-to-use solutions for employers provide superior value to organizations of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine and recreational vehicle dealers throughout the world. For more information about ADP Dealer Services, visit the company's Web site at www.DealerSuite.com. ADP is a registered trademark of ADP of North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Inc. |
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