ADM Tronics to Launch Medical Device for Tinnitus Sufferers on Internet; E-Commerce Marketing Approach Can Reach Millions Worldwide.NORTHVALE, NJ--(BW HealthWire)--Dec. 9, 1998--ADM Tronics Unlimited, Inc. (NASDAQ-ADMTC) has announced that it will launch the Aurex-3, its recently FDA-cleared medical device for treatment of tinnitus Tinnitus Definition Tinnitus is hearing ringing, buzzing, or other sounds without an external cause. Patients may experience tinnitus in one or both ears or in the head. , on the Internet. Tinnitus is a debilitating de·bil·i·tat·ing adj. Causing a loss of strength or energy. Debilitating Weakening, or reducing the strength of. Mentioned in: Stress Reduction hearing condition commonly referred to as ringing in the ears. ADM See add/drop multiplexer. (language) ADM - A picture query language, extension of Sequel2. ["An Image-Oriented Database System", Y. Takao et al, in Database Techniques for Pictorial Applications, A. Blaser ed, pp. 527-538]. Tronics believes this will be the first time a medical device company has opted for an on-line launch of a new medical device. This follows the recent strategic relationship signed between ADM Tronics and AllnetServices.com Corp. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). - AWEB) to establish a first-ever Internet portal site Noun 1. portal site - a site that the owner positions as an entrance to other sites on the internet; "a portal typically has search engines and free email and chat rooms etc. dedicated to therapeutic medical devices and non-invasive medical therapies. Through this e-commerce marketing and distribution system ADM Tronics expects to reach millions of people suffering from tinnitus. "We have been researching the best way to launch the Aurex-3 in the US," commented Andre' Di Mino, COO of ADM Tronics. "The Internet gives us a vehicle to make purchasing the Aurex-3 instantly available to millions of tinnitus sufferers." The American Tinnitus Association estimates that there are 50 million people in the US with some degree of tinnitus of which, 12 million seek medical care and 1 million are incapacitated in·ca·pac·i·tate tr.v. in·ca·pac·i·tat·ed, in·ca·pac·i·tat·ing, in·ca·pac·i·tates 1. To deprive of strength or ability; disable. 2. To make legally ineligible; disqualify. by the debilitating hearing condition. The launch of Aurex-3 will be done on deviceline.com, the on-line portal site being jointly developed by ADM Tronics and Allnet, as previously announced. ADM Tronics and Allnet anticipate that deviceline.com will be operational in January, 1999. "The timing of this strategic relationship couldn't have been better," stated Michael Clark Michael (or Mike) Clark can refer to the following people:
ADM Tronics is a technology based developer and manufacturer of a diversified line of products categorized into three distinct market segments - therapeutic, non-invasive electronic medical devices, environmentally safe chemical products and innovative topical dermatological products. |
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