ADLINK Technology Names New Vice President of Sales and Marketing for Its North American Operations; Veteran Sales and Marketing VP Joins Fast Emerging Industrial Computer Company.Business Editors & High-Tech Writers IRVINE, Calif.--(BUSINESS WIRE)--Aug. 1, 2002 ADLINK Technology Inc., the leading manufacturer of PC-based industrial computers for measurement, automation, and communication, today announced the appointment of Bruce Bruce, Scottish royal family descended from an 11th-century Norman duke, Robert de Brus. He aided William I in his conquest of England (1066) and was given lands in England. McGrath to the position of vice president of sales and marketing for its North American operations North American operation Surgical oncology Radical surgery of a 'frozen pelvis', consisting of radical en bloc resection of the uterus and urinary bladder. See 'Frozen pelvis.'. Cf 'All-American' and 'South American' operations. . McGrath will be based in the company's Irvine, office and will head all Sales & Marketing operations in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . In his new role, McGrath will be responsible for leading the growth of the sales channel, as well as developing an integrated brand strategy to strengthen the ADLINK name. "The appointment of Bruce marks ADLINK's commitment to continuously building and enhancing our management team to drive our market presence both now and into the future on a global scale," said Jim Liu, chief executive officer of ADLINK Technology. "Bruce has exceptional backgrounds and proven expertise in taking companies to new levels of success. He will play a key role as we expand our OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and and channel strategy and position ADLINK for growth with current and future product offerings." "I am excited about the organization and the breadth of product," said McGrath. "I believe the strategic direction of the company addresses the growth needs of the industry. My intention is to help ADLINK strengthen its position as one of the principal forces in the industrial computing computing - computer market." McGrath brings more than 30 years of proven sales track record and marketing expertise to ADLINK. Before joining the company, McGrath spent six years as vice president of sales and marketing at Industrial Computer Source, where he was responsible for growing the company from $18 million to $83 million. Previously, McGrath spent 15 years as a senior sales and marketing executive at Burr burr (bur) bur. burr n. Variant of bur. burr 1. a plant seed capsule carrying many hooked structures which catch in animal coats thus promoting dissemination of the plant. Brown. He was also the former vice president and division COO (Cell Of Origin) See mobile positioning. at Visicom. About ADLINK Technology ADLINK Technology is a leading manufacturer of high-performance, high-quality PC based add-on A purchase of additional goods before payment is made for goods already purchased. An add-on may be covered by a clause in an installment payment contract that allows the seller to hold a security interest in the earlier goods until full payment is made on the later goods. cards for tests, measurement, automation and process control industries. ADLINK is also quickly emerging as a leader in industrial computing products, with innovative Passive Backplane A backplane that adds no processing in the circuit. See backplane. and CompactPCI platforms. ADLINK products are marketed globally through direct sales offices for OEM/ODM customers and an extensive network of worldwide sales channels. The company has more than 50% of its employees in research and development in the following product groups: -- Automation: Motion controllers in PCI/CPCI form factors and open I/O systems technology for high-speed real-time control applications. -- Test And Measurement: NuDAQ Series of ISA/PCI/cPCI Data Acquisition and communication I/O cards, NuDAM series of remote Data Acquisition Modules and DAQBench 32-Bit Active X Controls for Visual Programming and control. -- Computer And Communication: CompactPCI and PXI computing platforms in both 3U and 6U form factors and NuPRO series of PICMG Single Board Computers in Half and Full size versions. |
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