ADIC Expands Enterprise Service Plan; Platinum Program Features Accelerated Response Times and Flexible Support Options.

Business Editors

REDMOND, Wash.--(BUSINESS WIRE)--Feb. 10, 2003

Advanced Digital Information Corporation (Nasdaq:ADIC), leader in Intelligent Storage(TM) solutions for the open systems market, announced today the expansion of its comprehensive customer support plan to provide enhanced levels of service for multi-site, enterprise customers. The company's new Platinum service program is now designed to make it easier for ADIC customers to customize their service agreement to meet their specific data protection needs.

The Platinum plan provides 7 x 24 x 365 on-site service with two-hour response time, priority call handling, on-site spares stocking, and a designated ADIC team member, a Key Account Program Manager (KAPM), who serves as a service account manager, technical advisor, and central point of contact for the customer. New options include non-traditional value-add services, including training services, backup capacity planning, change management, and configuration testing in support of new system rollouts. The end result is better data protection, even for organizations with multiple international sites and challenging availability requirements.

"We launched our enhanced Platinum support plan in response to the needs of our largest multi-national customers who were looking for flexible, around-the-clock support that reached well beyond traditional break-fix service," explained Lisa Clarke, Vice President of ADIC Global Services. "Our goal is to continue to earn our reputation as a company that is easy to work with and to integrate our expertise in the configuration and support of open systems backup into our ongoing support plans."

Supporting the new program was ADIC's mid-2002 rollout of a new, global CRM infrastructure designed to make it easier to set up and track multiple logistics centers, including those located on customer sites. The system also increases equipment and service history tracking capabilities, making it easier to coordinate between geographically distant locations.

"For all of our service agreement levels, our goal is always to work with our customers to make their storage and data protection tasks easier and more effective," Ms Clarke continued. "The Platinum support plan recognizes that increased flexibility, rapid response times, and a higher level of personal responsibility for the service relationship is key to providing enterprise support for large, multi-site clients."

The enhanced Platinum program, which began on a pilot basis with a few key accounts in the middle of 2002, is now being offered as part the company's standard support package. The changes in ADIC Global Services to support the enhanced Platinum support package are also helping to increase the effectiveness of ADIC's other support plans. These now include a 7 day-a-week, 24-hour same-day response package (now called the Gold support plan), a 5 x 9 same-day service plan (Silver), and standard next-day on-site service plans (Bronze). ADIC Global Service offerings are available in over 180 countries around the world.

About ADIC

Advanced Digital Information Corporation (Nasdaq:ADIC) is a leading provider of Intelligent Storage(TM) solutions to the open systems marketplace. ADIC(R) is the world's largest supplier of automated tape systems using the drive technologies most often employed for backing up open system, client-server networks(a). The Company's data management software and storage networking appliances provide IT managers innovative tools for storing, managing and protecting their most valuable digital assets. ADIC storage products are available through a worldwide sales force and a global network of resellers and OEMs, including Cray, Dell, Fujitsu-Siemens, Hewlett-Packard, IBM, and Sun. For more information, visit www.adic.com.

(a) All capacity and data transfer specifications assume average 2:1 compression unless otherwise stated. ADIC is a registered trademarks and Intelligent Storage is a trademark of Advanced Digital Information Corporation. Market share data from IDC 2001 worldwide revenue and unit market share data for all automated systems using DLT, SDLT, LTO, 8mm or AIT drives and Gartner/Dataquest, 2002 Market Shares and Forecasts for Tape Automation Systems, F. Yale, August 2002.