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ADDvantage Media Group reports increased revenues and profits for the first quarter of 1997.


TULSA Tulsa (tŭl`sə), city (1990 pop. 367,302), seat of Tulsa co., NE Okla., on the Arkansas River east of its junction with the Cimarron; inc. 1898. , Okla.--(BUSINESS WIRE)--May 12, 1997--ADDVANTAGE MEDIA GROUP, INC inc - /ink/ increment, i.e. increase by one. Especially used by assembly programmers, as many assembly languages have an "inc" mnemonic.

Antonym: dec.
. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: ADDM ADDM Automatic Database Diagnostic Monitor (Oracle Database 10g)
ADDM Asynchronous Digital Data Modem
ADDM Assistant District Director for Management
ADDM Asynchronous Distributed Decision Making
) today reported its operating results for the first quarter of 1997. Revenues for the three months ended March 31, 1997 were $2,840,248 compared to revenues of $607,068 for the same period last year. Net income applicable to Common Stock for the current quarter was $799,805 or $.13 per share as compared to a net loss of $44,745 or $.01 per share for the last year's first quarter.

Charles Charles, archduke of Austria
Charles, 1771–1847, archduke of Austria; brother of Holy Roman Emperor Francis II. Despite his epilepsy, he was the ablest Austrian commander in the French Revolutionary and Napoleonic wars; however, he was handicapped by
 H. Hood, President of ADDvantage Media Group, Inc. stated, "Our first quarter performance continues the revenues and earnings trend we established during the last half of 1996. As a result, operating income Operating Income

The profit realized from a business' own operations.

Notes:
This would not include income from things such as investments in other firms. Also referred to as operating profit or recurring profit.
 for the quarter increased by $1,268,000 over the 1996 first quarter. We have now retired all bank debt and our present financial condition is excellent. We also are eagerly anticipating the introduction of our first Packaged Goods Noun 1. packaged goods - groceries that are packaged for sale
foodstuff, grocery - (usually plural) consumer goods sold by a grocer

plural, plural form - the form of a word that is used to denote more than one
 calculator calculator or calculating machine, device for performing numerical computations; it may be mechanical, electromechanical, or electronic. The electronic computer is also a calculator but performs other functions as well.  presentation, the Shoppers Calculator Kodak can of film, later this month. These Kodak units will be installed on 10% of the shopping carts in 327 Wal-Mart Supercenters." -0-

                        ADDVANTAGE MEDIA GROUP, INC.
                          STATEMENTS OF OPERATIONS
                                 (UNAUDITED)


                             Three Months Ended March 31,
                            1997                    1996

Revenues                 $2,840,248               $607,068


Operating Income         $1,382,013               $113,989

Net  Income (Loss)
 Applicable to
 Common
 Stock                      799,805               $(44,745)

Net Income (Loss)
 Per Common Share        $      .13                   (.01)

Common and
 Common Equivalent  Shares
 Outstanding              6,316,287              5,515,644




ADDvantage Media Group, Inc. is a marketing Company with a primary focus on in-store, point-of-sale consumer advertising. The Company has a unique, proprietary product, the Shoppers Calculator, a solar-powered calculator with an advertising display area, that attaches directly to the handle of a shopping cart. This product not only assists the shoppers while they are in the store -- allowing customers to track purchases against budgets, compare values, calculate food contents, etc. -- but also provides an effective in-store, point-of-sale advertising medium.

CONTACT: GARY W. YOUNG, 918/665-8414

CHARLES H. HOOD, 918/665-8414

LEONARDO G. ZANGANI, 908/788-9660
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 12, 1997
Words:340
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