ADDvantage Media Group, Inc. Reports Operating Results for the First Quarter of 1999.

TULSA, Okla.--(BUSINESS WIRE)--May 11, 1999--

ADDVANTAGE MEDIA GROUP, INC. (NASDAQ: ADDM) today reported its operating results for the first quarter of 1999. Revenues for the three months ended March 31, 1999 were $6,760 compared to revenues of $2,948,616 for the same period last year. Net loss applicable to Common Stock for the current quarter was $446,996 or $0.30 per share as compared to a net income of $810,609 or $0.55 per share for the last year's first quarter.

Charles H. Hood, President of ADDvantage Media Group, Inc. stated, "The termination of the Company's program with Wal-Mart in May of 1998, has materially reduced the Company's revenues since that date. Consequently, the Company expects to incur losses for the foreseeable future. Presently, business activity is being limited to selling units, which provides unpredictable cash flow, and contacting other retailers and advertisers about the Shoppers Calculator(R) program. The Company has continued to downsize its staff and overhead requirements in order to continue with limited operational activity while the lawsuit against Wal-Mart, which was filed in September, 1998, is being processed. The Company believes that the outcome of the Wal-Mart litigation will have a material impact on its future and the future of the Shoppers Calculator(R) program". Mr. Hood further stated, "The Company is currently evaluating a number of options which could include a merger, the sale of the Shoppers Calculator(R) assets or some other business alliance."

                     ADDVANTAGE MEDIA GROUP, INC.
                       STATEMENTS OF OPERATIONS
                              (UNAUDITED)

                                              THREE MONTHS ENDED
                                                   MARCH 31,
                                             1999 (1)        1998 (1)

Revenues                                $     6,760        $ 2,948,616

Operating Income (Loss)                 $  (351,196)       $ 1,361,848

Net Income  (Loss)
 Applicable to Common Stock             $  (446,996)       $   810,609

Net Income (Loss) Per
 Common Share                           $     (0.30)       $      0.55

Shares Used in Computing Net
 Income Per Share                         1,476,646          1,476,646


(1)  Earnings per share and shares outstanding data have been restated
     to reflect the one for four reverse split of the Company's Common
     which was effective October 8, 1998.

     ADDvantage Media Group, Inc. is a marketing company with a
primary focus on in-store point-of-sale consumer advertising. The
Company has a unique, proprietary product, the Shoppers Calculator(TM)
a solar-powered calculator with an advertising display area, that
attaches directly to the handle of a shopping cart. This product not
only assists the shoppers while they are in the store--allowing
customers to track purchases against budgets, compare values,
calculate food contents, etc.-- but also provides an effective
in-store, point-of-sale advertising medium.

Statements regarding future products, services and possible
developments are forward-looking statements which are subject to risks
and other cautionary statements contained in the Company's quarterly
report on Form 10-QSB filed with the Securities and Exchange
Commission with respect to the quarter ended March 31, 1999.