ADDYrenaline?The Arkansas Advertising Federation 2008 ADDY Awards The ADDY Awards are the world's largest and arguably toughest advertising competition, with over 60,000 entries annually. The ADDY Awards recognize all forms of advertising from media of all types, creative by all sizes, and entrants of all levels from anywhere in the world. provided a chance for two small firms to brag about themselves, but the three largest firms once again did not take part. Thoma Thoma of Little Rock and Show Creative/Marketing of North Little Rock each brought home two of the five special awards, with Heifer International Heifer International is a non-profit charitable organization based in Little Rock, Arkansas, dedicated to relieving global hunger and poverty. It provides gifts of livestock and plants, as well as education in sustainable agriculture, to financially-disadvantaged families around winning the Special Award for Illustration. Thoma Thoma took Best in Show and Best Copywriting Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. . "Professionally, it means higher visibility and marketability Marketability A negotiable security is said to have good marketability if there is an active secondary market in which it can easily be resold. marketability The ease with which an investment may be bought and sold in the secondary market. . And it is a validation See validate. validation - The stage in the software life-cycle at the end of the development process where software is evaluated to ensure that it complies with the requirements. of what we are doing now," said Derek Wacaster, Thoma Thoma's creative director. A recruitment video titled "Meet Jimmy" netted both awards for Thoma Thoma. The video was produced for Little Rock accounting firm Moore Stephens Frost Financial Group and features a cardboard Cardboard is a generic non-specific term for a heavy duty paper based product. Paperboard
Paperboard is a paper based material. It is often used for folding cartons, set-up boxes, carded packaging, etc. cutout cut·out n. 1. Something cut out or intended to be cut out from something else. 2. Electricity A device that interrupts, bypasses, or disconnects a circuit or circuit element. 3. of a guy named, you guessed it, Jimmy. The video can be found at www.msfrost.com/workforums.htm, and Outtakes humbly hum·ble adj. hum·bler, hum·blest 1. Marked by meekness or modesty in behavior, attitude, or spirit; not arrogant or prideful. 2. recommends giving it a look, even if accounting isn't your flavor. The awards haven't brought new business to the 15-person firm yet, Wacaster said, but the firm will probably create a promotion to tout Tout To promote a security in order to attract buyers. tout To foster interest in a particular company or security. For example, a broker might tout a security to a client in the hope that the client will purchase the security. the success. And with these awards in hand, Thoma Thoma's marketing strategy better be good. Wade McCune, president of Show Creative/Marketing, said his "three-person shop" also hasn't decided how to market its success. The firm won Best Art Direction and the Special Award for Design. Show won both special awards for work on Tre Vero, a new clothing line out of Little Rock that can be found in many Dillard's stores. The two special awards, coupled with eight Gold ADDYs, shine a little light on the small firm, he said. "In a way, it's validation that we are doing the things we should be," McCune said. "We are still off the radar." The firm was founded in 2005 by McCune and Amber Brewer, both former Cranford Johnson Robinson Woods staffers. McCune said he wishes his former employer and the other larger firms would enter the ADDYs again. "I think it's lost a little bit of the luster," he said. "I'd like [the larger firms] to enter at least some of the categories." CJRW, Stone Ward and Mangan Holcomb Partners did not enter AdFed's 2008 ADDYs competition. Sam Cooper, AdFed president, said it has been three years since CJRW and Stone Ward took part. The larger firms' absence has been a double-edged sword. Smaller firms have gained visibility, he said, but AdFed's revenue is down. Entry fees for the competition make up the majority of the federation's budget, Cooper said. "I hope they get back in it because I think it hurts our local ad community and ad economy when there is national-level work that is not recognized in this market," Cooper said. "Little Rock is a great ad town and that's part of the competition: to show it off." The ADDYs competition did see an increase in entrants, though, he said. The competition received more than 200 entries this year, up from about 165 in 2007. The ADDYs often received more than 700 entries when the three largest firms took part. |
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