ADDING and REPLACING Online Marketers Can Expect Big Numbers This Holiday Season: Performics 50 Predicts Growth of 53% for Online Sales Over Last Year.CHICAGO -- Add in contact information for Ojas ojas (ōˑ·j  s),n Naik: Ogilvy Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most . Add after last graph of release: About Performics Performics is the performance marketing division of DoubleClick, which provides technology and services that empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems marketers, agencies and web publishers to work together successfully and profit from their digital marketing investments. Our focus on innovation, reliability and insight enables clients to improve productivity and results. Since 1996, DoubleClick has empowered the original thinkers and leaders in the digital advertising industry to deliver on the promise of the rich possibilities of our medium. Today, the company's DART and Performics divisions power the online advertising marketplace. Tomorrow, we will continue to enable clients to profit from opportunities across all digital advertising channels as consumers worldwide embrace them. DoubleClick has global headquarters in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and maintains 21 offices around the world to serve its more than 1500 clients. The corrected release reads: ONLINE MARKETERS CAN EXPECT BIG NUMBERS THIS HOLIDAY SEASON: PERFORMICS 50 PREDICTS GROWTH OF 53% FOR ONLINE SALES OVER LAST YEAR Growth in search engine marketing continues unabated un·a·bat·ed adj. Sustaining an original intensity or maintaining full force with no decrease: an unabated windstorm; a battle fought with unabated violence. , with year-over-year conversions, search spend, and impressions displaying increases of nearly 50%; active keywords have grown by a robust 58% and total clicks by 32%. The Performics 50, a representative index of well-managed paid search campaigns designed to monitor the growth of paid search advertising, indicates much of this growth is due to online marketers' increased knowledge and sophistication so·phis·ti·cate v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates v.tr. 1. To cause to become less natural, especially to make less naive and more worldly. 2. of search engine marketing. The Performics 50 forecasts that sales during the forth quarter will surpass last year's sales by 53%. As a general rule, marketers can expect to see Q4 activity equal to the sum of Q1 and Q2 activity. In other words Adv. 1. in other words - otherwise stated; "in other words, we are broke" put differently , sales during the fourth quarter of this year, which includes the busy holiday shopping season, are likely to equal the combined sales of the first half of '06 (Q1 and Q2). The same holds true for budgeting and marketing costs. "Online marketing is passing over a huge hurdle HURDLE, Eng. law. A species of sledge, used to draw traitors to execution. ," said Cam Balzer, director of search strategy at Performics. "Experienced SEMs and program managers are harnessing the full value of search and realizing that maintaining an aggressively managed campaign onlineCoone that drives online sales, offline sales, increases brand awareness and maximizes your search budgetCois critical to overall marketing success. This potentially means big business for the final quarter of 2006 and the upcoming holiday season." The Performics 50 identified an increase in competition for higher-priced and more popular keywords in the last quarter as well as marketers mining the 'long tail' of key terms to balance out their keyword portfolios. This type of program management led to a relatively stable cost per keyword (CPK CPK creatine kinase. CPK creatine phosphokinase. ) environment, increasing only $.14, or less than 0.5%, from first quarter averages, and demonstrates online marketers' aptitude for mounting, targeting and maintaining complex search engine campaigns. Marketers can analyze and combine their first and second quarter budgets in order to determine their likely spend for all of the fourth quarter. Additionally, October is the optimal time to detect and correct any campaign variances in order to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the holiday rush. Intervention A procedure used in a lawsuit by which the court allows a third person who was not originally a party to the suit to become a party, by joining with either the plaintiff or the defendant. at this time can prevent substantial loss and improve November and December revenue. Please go to www.performics.com to download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. a complete copy of the Performics 50. About Performics Performics is the performance marketing division of DoubleClick, which provides technology and services that empower marketers, agencies and web publishers to work together successfully and profit from their digital marketing investments. Our focus on innovation, reliability and insight enables clients to improve productivity and results. Since 1996, DoubleClick has empowered the original thinkers and leaders in the digital advertising industry to deliver on the promise of the rich possibilities of our medium. Today, the company's DART and Performics divisions power the online advertising marketplace. Tomorrow, we will continue to enable clients to profit from opportunities across all digital advertising channels as consumers worldwide embrace them. DoubleClick has global headquarters in New York City and maintains 21 offices around the world to serve its more than 1500 clients. |
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