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ADDING MULTIMEDIA Warner Bros. Consumer Products Announces Partnership with Taubman Centers to Launch Looney Tunes(TM)-Themed Play Areas within Taubman Shopping Malls Around the Country.


BURBANK, Calif. -- Nation's First Indoor Looney Tunes Playscape Set to Debut this September at Northlake Mall Northlake Mall can refer to the following:
  • Northlake Mall (Atlanta)
  • Northlake Mall (Charlotte)
 in Charlotte, North Carolina “Charlotte” redirects here. For other uses, see Charlotte (disambiguation).
Charlotte is the largest city in the state of North Carolina and the 20th largest city in the United States.
 

Warner Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
. Consumer Products announced today that they are partnering with Taubman Centers Taubman Centers is an owner of United States upscale regional malls and has headquarters in Bloomfield Hills, Michigan. The Taubman Asia subsidiary is headquartered in Hong Kong.

Taubman was founded in 1950 by real estate pioneer A. Alfred Taubman.
, Inc. to launch Looney Tunes(TM)-themed children's play areas within Taubman shopping centers around the country.

The first innovative indoor playscape will make its initial debut at Northlake Mall, an enclosed regional shopping center, which is celebrating its grand opening to the public on September 15, 2005 in Charlotte, North Carolina. Taubman developed and manages the Northlake property.

As part of this agreement, Taubman is planning to expand Northlake's play area concept to new Taubman shopping centers throughout the country and retrofit select existing malls with variations on the Looney Tunes theme. Taubman owns and/or operates 22 shopping centers in 10 states.

"These days, going to the mall is no longer just about shopping," said Jordan Sollitto, Executive Vice President, Worldwide Marketing and International Licensing, Warner Bros. Consumer Products. "It has become a way for parents to spend quality time with their children outside of the house. With this new entertainment concept, we are broadening the mall experience even further by bringing some of the world's most beloved characters to families in a fun, interactive and engaging way. We are delighted to be working with Taubman Centers and know that the Looney Tunes-themed play areas are going to provide plenty of fun for children and parents alike."

"We are very excited to partner with Warner Bros. Consumer Products on broadening the shopping experience for our guests," said David Goldberg, Vice President, Sponsorship & Center Marketing for Taubman. "By adding dedicated Looney Tunes-themed play areas to our shopping centers, we are delivering a whole new level of entertainment to the parents and children that regularly visit our malls. We are looking forward to the grand opening of the first playscape and are eager to open many more. Each future play area will be custom designed and tailored to the unique attributes of its host community. Our shopping center visitors are sure to adore the irreverent fun that the Looney Tunes add to these malls."

The 2,000-square-foot interactive play area at Northlake Mall allows kids to rub elbows with three-dimensional Looney Tunes favorites, including Bugs Bunny, Daffy Duck, the Tasmanian Devil Tasmanian devil, extremely voracious marsupial, or pouched mammal, of the dasyure family, now found only on the island of Tasmania. The Tasmanian devil, Sarcophilus harrisi, formerly found also in Australia, is about 2 ft (60 cm) long, excluding the 12-in.  (Taz), Speedy Gonzales, Marvin the Martian This page is about the cartoon character. See Marv The Marsh for the English rapper.

Marvin the Martian (or Marvin Martian) is a fictional character appearing in the Looney Tunes cartoons.
, Pepe Le Pew and Pussyfoot puss·y·foot  
intr.v. puss·y·foot·ed, puss·y·foot·ing, puss·y·foots
1. To move stealthily or cautiously.

2. Informal To act or proceed cautiously or timidly to avoid committing oneself.
. Within this playscape area, Bugs Bunny sketches cartoon cels. A 4-foot-tall Taz squirts paint throughout the play area hitting an annoyed Daffy Duck, who bathes in a puddle of paint he's overturned. A smitten, 16-foot Pepe Le Pew draws his beloved Penelope, while his upright tail acts as a slide and crawl-through.

For younger children, Pussyfoot lies underneath a work of art, and encourages safe climbing, while Speedy Gonzales, sombrero som·bre·ro  
n. pl. som·bre·ros
A large straw or felt hat with a broad brim and tall crown, worn especially in Mexico and the American Southwest.
 nearby, leans against oversized o·ver·size  
n.
1. A size that is larger than usual.

2. An oversize article or object.

adj. o·ver·size also o·ver·sized
Larger in size than usual or necessary.
 cheese clumps and acts as a gathering point where kids can meet new friends.

Pressure-activated sound chips will make the play area sound as good as it looks. Children who trot across sound-chip embedded components will hear paint drip from the overturned paint can, a squeaky eraser, paint squirts and more.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About Taubman Centers

Taubman Centers, Inc. (NYSE NYSE

See: New York Stock Exchange
:TCO (1) (Total Cost of Ownership) The cost of using a computer. It includes the cost of the hardware, software and upgrades as well as the cost of the inhouse staff and/or consultants that provide training and technical support. See ROI. ) a real estate investment trust, owns and/or manages 22 regional and super regional shopping centers in 10 states. The company is headquartered in Bloomfield Hills, Mich. Additional information about Taubman Centers can be obtained from the company's website at www.taubman.com.

LOONEY TUNES and all related characters and elements are trademarks of and (C) Warner Bros. Entertainment Inc.

(s05)
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 14, 2005
Words:616
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