ADDING MULTIMEDIA The Knot, Inc. Names Janet Scardino President & Chief Marketing Officer.Media Executive Brings Extensive Marketing and Consumer Brand Talent to Leading Lifestage Media Company NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- The Knot, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : KNOT), a leading lifestage media company, announced it has named Janet Scardino as President and Chief Marketing Officer. Scardino joins The Knot from Reuters, where she was Executive Vice President and Managing Director of their media division. An accomplished general manager and marketeer, Scardino has launched businesses and built brands for some of the world's most important media companies: MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. (Music Television), Disney, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. and Reuters. In this new role, Scardino will be responsible for developing and overseeing The Knot's business, including content, marketing and e-commerce, across the Company's suite of brands. Scardino will also be responsible for driving growth for The Knot, which targets couples who are planning their weddings and lives together across multiple platforms Refers to two or more operating environments, which typically include the CPU family and operating system. For example, if versions of a program run on Windows and the Macintosh, the software is said to support multiple platforms. : online, print and television. She will lead strategic partnerships to expand the reach and revenues of the Company's lifestage verticals. Scardino will report to Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. David Liu David Liu is a Taiwanese figure skater. He represented Taiwan at three Olympic Games: the 1998 Winter Olympics, where he placed 27th; 1992 Winter Olympics where he placed 17th; and the 1988 Winter Olympics, where he placed and 25th. . "This is a new position at The Knot," explained David Liu, "and one that strengthens our management team, particularly in consumer marketing. Janet has spent her career building the most well-known and ubiquitous media brands around the world. Her talent and experience in television and digital media are the perfect fit to drive continued development of the Company's cross-platform lifestage media growth strategy." "The Knot is truly establishing a new media model for the twenty-first century," said Scardino. "As the unparalleled online leader in the wedding category, The Knot has built an emotional relationship with its audience. My focus will be to continue to build this relationship beyond the 'white dress' with natural brand extensions like The Nest and The Nest Baby. The Knot is uniquely positioned for advertisers and partners looking to engage a valuable audience as they celebrate the most important events of their lives." Much of Scardino's career over the past twenty years TWENTY YEARS. The lapse of twenty years raises a presumption of certain facts, and after such a time, the party against whom the presumption has been raised, will be required to prove a negative to establish his rights. 2. has been focused on pioneering development of new media choices, building audiences in new markets, and driving advertising and subscription revenues. Most recently at Reuters, she served as Executive Vice President and Managing Director and was in charge of all their consumer media services in the Americas and Europe. She was responsible for running a network of ad-supported websites, mobile services, internet delivered television and outdoor media properties. Under her leadership, Reuters traffic and advertising revenues grew substantially. Prior to Reuters, she was Senior Vice President, International Marketing for AOL, responsible for all Brand and Acquisition Marketing for AOL's services in 16 countries. At AOL she developed a new brand identity and implemented a series of initiatives to drive profitable subscription growth. Previously Scardino worked for the Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney Company as Managing Director of the Disney Channel  Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. based in Milan, Italy. In her role, she
launched and managed the premium pay channel, overseeing all aspects of
its successful children's television and digital businesses,
including the localization Customizing software and documentation for a particular country. It includes the translation of menus and messages into the native spoken language as well as changes in the user interface to accommodate different alphabets and culture. See internationalization and l10n. of the brand.
Scardino began her career with MTV Networks MTV Networks is a division of media conglomerate Viacom that oversees the operation of many TV network and Internet brands, including the first MTV channel. The company was established in 1984 after Warner Communications and American Express decided to divest the basic cable ; she held a number of senior positions in Marketing and Programming, including Vice President of International Marketing. She was instrumental in launching several new channels that expanded MTV's reach to over 100 million new homes and establishing MTV as one of the most well-known brands in the world. ABOUT THE KNOT, INC. The Knot, Inc. (NASDAQ: KNOT, www.theknot.com) is a leading lifestage media company. The Company's flagship brand, The Knot, is the nation's leading wedding resource, reaching well over one million engaged couples each year through the #1 wedding website TheKnot.com, The Knot Wedding magazines and The Knot, The Knot books (published by Random House and Chronicle), and several television series bearing The Knot name (on Style Network, Oxygen, and Comcast). The Nest focuses on the newlywed-to-pregnancy lifestage with the popular lifestyle website TheNest.com, a home decor book series with Clarkson Potter, The Nest magazine, and baby offshoot TheNestBaby.com. Also under The Knot, Inc. umbrella are e-commerce and service sites for weddings (WeddingChannel.com, ShopforWeddings.com, WedORama.com, GiftRegistryLocator.com); party planning site PartySpot.com; teen-oriented PromSpot.com; online personals site GreatBoyfriends.com; and local baby services and community site Lilaguide.com. The Knot, Inc. is based in New York and has several other offices across the country. |
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