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ADDING MULTIMEDIA New Fitness Kits Developed by Men's Health and Women's Health Aim to Get America Back in Shape Fast.


Men's Health Men's Health Definition

Men's health is concerned with identifying, preventing, and treating conditions that are most common or specific to men.
 and Women's Health Women's Health Definition

Women's health is the effect of gender on disease and health that encompasses a broad range of biological and psychosocial issues.
 Workout Workout

Informal repayment or loan forgiveness arrangement between a borrower and creditors.


workout

1. The process of a debtor's meeting a loan commitment by satisfying altered repayment terms.
 Kits Are First Fitness Products Between EB Sport Group and Rodale, Inc.

YONKERS, N.Y. -- EB Sport Group, a market leader in the creation of personal exercise and fitness products, has announced the availability of the Men's Health "Ultimate Total-Body Workout" and Women's Health "Lean Body Workout" - two branded fitness kits designed to get people back in shape quickly.

These are the first of many planned exercise products to be developed by EB Sport Group, a division of EB Brands, and Rodale Inc., publisher of Men's Health and Women's Health magazines. Both kits are available now for $49.99 at www.GETFITKIT.com and at a variety of sporting goods Noun 1. sporting goods - sports equipment sold as a commodity
commodity, trade good, good - articles of commerce

sports equipment - equipment needed to participate in a particular sport
 and nutrition retailers nationwide.

Specially designed by the editors and staff at Men's Health and Women's Health, the "Ultimate Total-Body Workout" and "Lean Body Workout" kits combine carefully selected fitness equipment with cutting-edge exercise programs that strengthen, sculpt sculpt  
v. sculpt·ed, sculpt·ing, sculpts

v.tr.
1. To sculpture (an object).

2. To shape, mold, or fashion especially with artistry or precision:
 and tone the entire body over the course of six weeks and are tailored to the male and female body respectively.

"Our research shows that while many people desire to get in shape, they frequently struggle with exactly what products to buy and then what to do with them. These kits eliminate that confusion and deliver a clear path to success for individuals of all fitness levels - and at a very reasonable price," said Brian Anderson Brian Anderson may refer to:
  • Brian Anderson (pitcher), a baseball pitcher and Cleveland Indians broadcaster
  • Brian Anderson (outfielder), a baseball outfielder
  • Brian Anderson (broadcaster) for the Milwaukee Brewers
  • Brian C.
, president of EB Sport Group. "Men's Health and Women's Health have provided millions of people with the best fitness content available. Now, consumers will also have the tools they need in these two powerful kits."

"These workout kits offer consumers a uniquely affordable fitness solution," said Adam Campbell Adam Campbell may refer to:
  • Adam Campbell (actor)
  • Adam Campbell (Australian rules footballer)
, Fitness Director, Men's Health and Women's Health. "It not only provides the convenience of a home gym, but a complete workout program designed by the experts at Men's Health and Women's Health."

The Men's Health "Ultimate Total-Body Workout" includes select equipment, as well as a customized six-week workout program. It also includes a free one-year digital subscription to Men's Health and a three-month free trial offer to Men's Health "Personal Trainer personal trainer person n(persönlicher) Fitnesstrainer m, (persönliche) Fitnesstrainerin f ," a customized fitness and nutrition premium content Web site.

The Women's Health "Lean Body Workout" includes select exercise products, as well as a customized six-week workout program. It also includes a free one-year digital subscription to Women's Health and a three-month free trial offer to Women's Health "Fit Coach," a subscription-based online fitness and nutrition program.

About EB Brands Holdings Inc.

EB Brands, headquartered in Yonkers, NY, develops, manufactures and markets a comprehensive range of consumer products through numerous retail distribution channels in the U.S. and across 70 countries worldwide. EB Sport Group, a division of EB Brands, is a leading global fitness product innovator and the owner and operator of the Sportline and Valeo brands. Its collection of company-owned and licensed brands and product portfolios are distributed to every major sporting goods retailer nationwide and can be found throughout all classes of trade including Internet, catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C.  and television-based retailers. For more information, visit www.ebbrands.com.

About Rodale Inc.

Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World Runner's World is a globally circulated monthly magazine for recreational runners, published by Rodale Press in Emmaus, Pennsylvania, in the United States.

In addition to the printed magazine, the magazine's web sites have provided a valuable resource for runners,
, Bicycling, Mountain Bike, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , with a collection of bestselling titles, including Al Gore's An Inconvenient in·con·ven·ient  
adj.
Not convenient, especially:
a. Not accessible; hard to reach.

b. Not suited to one's comfort, purpose, or needs: inconvenient to have no phone in the kitchen.
 Truth, The South Beach Diet, Eat This, Not That!, and Flat Belly Diet! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. For more information, visit www.rodaleinc.com.

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Publication:Business Wire
Geographic Code:1U2NY
Date:Oct 30, 2009
Words:668
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