ADDING MULTIMEDIA New Business Game Unleashes Explosion of Remarkable Ideas; Companies Using The Medici Game(TM) to Spark Innovation.

BLOOMFIELD, Conn. -- A new business game developed by Celemi taps employee creativity and helps companies create the conditions for breakthrough innovation--leading to new products and services, systems and procedures, and even new markets.

The Medici Game(TM) takes participants on a three-hour journey into "the intersection," a creative place where "thinking from different cultures and fields collide to create an explosion of remarkable ideas," says the game's co-creator Frans Johansson.

The Medici Game is built around the concepts explored in Mr. Johansson's best-selling book, The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts & Cultures (HBS Press, 2004). During the game, participants are challenged to reverse their own assumptions, make unusual connections and reevaluate their daily habits. As a result, the experience helps break down the associative barriers and linear thinking that block creativity and innovation.

"Most companies seem to have little trouble coming up with directional ideas--those that improve existing products or services, or create new categories that are the next logical step," notes Michael DiGiovanni, President of Celemi, Inc. "It is more difficult to generate intersectional innovation--the type that creates an entirely new field and can drive directional innovation for years to come. The Medici Game helps create the internal conditions for that kind of leap."

The Medici Effect and The Medici Game take their name from the Medici family, who used to rule the city of Florence, Italy over 500 years ago and ushered in the Renaissance, a period of remarkable innovation and change.

The Medici Game is played in teams of 3 or 4 and can be run for thousands of people simultaneously. Celemi will provide facilitators or train company managers to run the sessions.

For information or a demo contact Michael DiGiovanni, Celemi, at 877-998-1986 or via email at: [e-mail]. The company's North American headquarters is based in Connecticut. Celemi is a global learning design company known for several popular employee development simulations including Celemi Apples & Oranges(TM), Celemi Decision Base(TM) and Celemi Tango(TM). Visit the company's website at www.celemi.com.

Photos available upon request.

ABOUT CELEMI:

Celemi helps organizations engage people to implement change and improve bottom-line results. Celemi provides consulting services, custom learning solutions and ready-made business simulations. Celemi's clients include IKEA, GE, Daimler-Chrysler, Motorola, Siemens, IBM, BP, HP and Pfizer. Celemi's consultants and partners operate in 40 countries around the world. Celemi is on the web at www.celemi.com