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ADDING MULTIMEDIA NBA Legends Launch Destination Finals Tour on Finals-Themed Southwest Airlines Plane.


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MULTIMEDIA AVAILABLE:

http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4615232

DALLAS & SAN ANTONIO--(BUSINESS WIRE)--April 14, 2004

Bill Russell Noun 1. Bill Russell - United States basketball center (born in 1934)
William Felton Russell, Russell
, Dr. J Noun 1. Dr. J - United States basketball forward (born in 1950)
Erving, Julius Erving, Julius Winfield Erving
, Clyde Drexler Clyde Austin Drexler (born June 22, 1962 in New Orleans, Louisiana) is a former National Basketball Association shooting guard. A ten-time All-Star and member of the Basketball Hall of Fame, he was named one of basketball's fifty greatest players by the NBA. , Moses Malone, George Gervin,

Robert Parish, Artis Gilmore and Spud Webb to Deliver Larry O'Brien

Trophy to San Antonio for First Stop on Tour

NBA NBA
abbr.
1. National Basketball Association

2. National Boxing Association

NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (=
 legends Bill Russell, Julius "Dr. J" Erving, Clyde Drexler, Moses Malone, George Gervin, Robert Parish, Artis Gilmore and Spud Webb, who have won a combined 18 NBA and three ABA championships, launched the 2004 NBA Legends Tour: Destination Finals by unveiling the first-ever Finals airplane by Southwest Airlines, flying on it to San Antonio, and delivering the 2004 Larry O'Brien championship trophy For similarly named awards, see "Davey O'Brien Award" or "Lawrence O'Brien Award."

The Larry O'Brien NBA Championship Trophy is awarded to the National Basketball Association team who wins the NBA Finals at the conclusion of every basketball season.
 to the home of the defending NBA champion San Antonio Spurs The San Antonio Spurs are an American professional basketball team based in San Antonio, Texas. They play in the National Basketball Association (NBA), and are the current NBA Champions after defeating the Cleveland Cavaliers in the 2007 NBA Finals. .

As part of Destination Finals, NBA legends will showcase this year's Larry O'Brien trophy in NBA Playoff cities and some non-NBA cities for fan autograph and photo sessions, community projects and events, a series of NBA Playoff viewing parties, and, of course, at more than 30 Playoff games. The legends, who will travel more than 100,000 combined miles, will chronicle their experiences through interviews on nationally-televised Playoff games and NBA TV as well as writing blogs on NBA.com. The trophy will eventually arrive at Game 1 of The Finals and will be present for every game throughout the series.

Beginning today at Southwest Airlines maintenance facility at the airline's Love Field headquarters in Dallas, The Finals airplane was "christened" by the legends who will take the trophy on the plane's inaugural flight to San Antonio. The trophy will be delivered to the SBC (1) (SBC Communications Inc., San Antonio, TX, www.sbc.com) A large, national telecommunications company that grew from a multitude of local and regional companies, including Southwestern Bell, Pacific Bell and Nevada Bell, into a single, unified brand by 2002.  Center for the tour's first stop - the final evening of the NBA's regular season where the Spurs will host the Denver Nuggets Nuggets can refer to several branches of interest:
  • , a compilation of U.S. psychedelic rock released between 1965 and 1968
  • , a Rhino Records box set of non-U.S.
.

The Finals airplane features The Finals logo across both sides of the fuselage and will also be decorated with decals on the nose and winglets. Graphics featuring The Finals logo and Larry O'Brien trophy logo will also appear on the overhead bins inside the plane. Following the trophy delivery, the plane will go into regular rotation throughout the 58-city, 30-state Southwest Airlines network. Southwest Airlines will also randomly be giving away tickets to the NBA Playoffs and The Finals during flights on The Finals plane.

"The NBA Playoffs and The Finals is the most exciting story in sports over the next two months and we are delighted to be a part of the journey," said Ed Stewart, Southwest Airlines Senior Director of Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most .

"This tour gives NBA fans across the country the opportunity to see up-close exactly what these 16 teams will be competing so hard for -- the coveted cov·et  
v. cov·et·ed, cov·et·ing, cov·ets

v.tr.
1. To feel blameworthy desire for (that which is another's). See Synonyms at envy.

2. To wish for longingly. See Synonyms at desire.
 Larry O'Brien trophy," said Jonathan Press, NBA Vice President, Marketing Partnerships. "I can think of no better way to tip-off the tour than by loading up the Southwest Airlines' Finals plane with some of the most accomplished players in the history of the sport to deliver the trophy to the home of the defending champs."

The NBA championship trophy was renamed the Larry O'Brien Trophy in 1984 in honor of Commissioner Larry O'Brien who served the league from 1975-84. The trophy replaced the Walter A. Brown Trophy, which was named after the pioneering owner of the Boston Celtics. The trophy, designed by Tiffany & Co., measures two feet high and weighs 14.5 pounds. Fittingly, the basketball depicted on the trophy is regulation size of nine-inch diameter.

Southwest Airlines is the Official Airline of the NBA, the NBA Playoffs and The Finals. In recent months, Southwest has become the nation's largest domestic carrier in terms of Customers boarded. Based in Dallas, Southwest Airlines serves 58 cities in 30 states, and currently operates nearly 2,800 flights a day with a fleet of 392 Boeing 737s.

MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4615232
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 14, 2004
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