ADDING MULTIMEDIA Lightspeed Research Acquires Forrester's Ultimate Consumer Panel Business.BASKING RIDGE, N.J. & CAMBRIDGE, Mass. -- Lightspeed Research, a global interactive solutions provider to the marketing research industry, and Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
FORR Freedom of the Road Riders (Motorcyclists) FORR Flight Operations Readiness Review ), an independent technology and marketing research firm, announced today that Lightspeed has acquired ForrestereIUs Ultimate Consumer Panel business. The combination of the consumer behavior expertise coupled with Lightspeed ResearcheIUs leadership in global online panels, will offer clients in-depth insights on consumer behaviors in the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. industry. The innovative Forrester Ultimate Consumer Panel business has developed unique tools for analyzing consumer credit card, banking statement and transaction data to help understand consumerseIU financial services behaviors. Founded in 2000, Lightspeed Research provides quality market research solutions through the use of its global online panels in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe and Asia Pacific. Lightspeed Research has acquired ForrestereIUs Ultimate Consumer Panel business to create the industryeIUs leading online financial services value added Value Added The enhancement a company gives its product or service before offering the product to customers. Notes: This can either increase the products price or value. panel product. Lightspeed will continue to develop the breadth of the Ultimate Consumer Panel business' offerings. As part of the acquisition, members of ForrestereIUs Ultimate Consumer Panel business team including Senior Vice President Gregory Flemming, Ph.D., and Business Development Director, Melissa Hurley Hurley has become the English version of at least three distinct original Irish names: the Ó hUirthile, part of the Dál gCais tribal group, based in Clare and North Tipperary; the Ó Muirthile, based around Kilbritain in west Cork; and the OhIarlatha, from the district of Lynch now join the Lightspeed team of professionals and will continue to manage the Ultimate Consumer Panel operation and work with the online market research experts at Lightspeed Research. Commenting on the acquisition, Anne Hedde, Lightspeed Research President and Group CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , states, "I am very excited about this acquisition and the level of depth it adds to our global offerings. The Forrester Ultimate Consumer Panel team have successfully developed an industry leading product that we will continue to expand and develop, allowing us to expand our core offer and add more value to our clients." Forrester Research Chairman and CEO George F. Colony states, "I am very proud that Forrester was able to create the unique Ultimate Consumer Panel business and I am confident that it will be an excellent complement to Lightspeed ResearcheIUs existing market research products. Forrester is selling the Ultimate Consumer Panel business because it no longer fits with our core focus on broad, global business and consumer data. Data remains a major growth area for Forrester and a primary offering for our clients. Our go-forward strategy will be to outsource our panel work rather than own panels outright as we did with the Ultimate Consumer Panel business." Press Inquiries: Lightspeed Research, Tammy Talley, Global Marketing Director, +1 (908) 630-0542 or email to info@lightspeedresearch.com.; Forrester Research, Karyl Levinson, Vice-President, Corporate Communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. , +1 (617) 613-6262 or press@forrester.com. About Lightspeed Research Lightspeed Research, WPP WPP Wire & Plastic Product PLC WPP World Press Photo WPP Web Presence Provider WPP Wolf Pack Productions (anime fan subbing group) WPP Witness Protection Program WPP Wireless Packet Platform WPP Work Package Planning Company, provides rapid, reliable market research solutions through global online panels. Through its network of proprietary panels and accredited accredited recognition by an appropriate authority that the performance of a particular institution has satisfied a prestated set of criteria. accredited herds cattle herds which have achieved a low level of reactors to, e.g. panel partners, Lightspeed Research provides access to household members across 34 countries in Europe, North America and Asia-Pacific. About Forrester Research Forrester Research (Nasdaq:FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice about technology's impact on business and consumers. For 23 years, Forrester has been a thought leader and trusted advisor, helping global clients lead in their markets through its research, consulting, events, and peer-to-peer executive programs. For more information, visit www.forrester.com. e 2006, Forrester Research, Inc. All rights reserved. Forrester and WholeView are trademarks of Forrester Research, Inc. |
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