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ADDING MULTIMEDIA Fujifilm Introduces Premium Plus Photo Paper for Outstanding Color Pictures from Home Inkjet Printers.


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MULTIMEDIA AVAILABLE:

http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4530891

VALHALLA, N.Y.--(BUSINESS WIRE)--Dec. 9, 2003

Fujifilm Brings Its Legacy of Photography Excellence to the Home Printing Category, Offering Premium Photo-Quality Paper That's Compatible with All Inkjet Printer A printer that propels droplets of ink directly onto the medium. Today, almost all inkjet printers produce color. Low-end inkjets use three ink colors (cyan, magenta and yellow), but produce a composite black that is often muddy.  Models

Fuji Photo Film U.S.A., Inc., a global leader in digital imaging, today introduces its new Fujifilm Premium Plus High Gloss Photo Paper for consumers who choose to produce their pictures at home.

Fujifilm has leveraged its pioneering history and expertise in digital photo processing to develop its own premium photo-quality paper. Consumers have long associated the Fujifilm brand with color excellence and quality and this new paper follows in that tradition, boasting a broad spectrum of rich, vibrant colors, including "blacker" blacks and "whiter" whites.

With its trusted photo brand recognition, Fujifilm is a natural entrant en·trant  
n.
One that enters, especially one that enters a competition.



[French, from present participle of entrer, to enter, from Old French; see enter.
 into the photo paper category, which has seen nearly 50% growth in the last year(1). Now consumers can print their digital pictures at home on quality photo paper made by the same company they've trusted their photos with for generations.

"Fujifilm has been in the photography business for almost 70 years and we recognize the tremendous emotional attachment between people and their pictures," explained Paul D'Andrea, Senior Vice President and General Manager, Photo Imaging Division, Fuji Photo Film U.S.A., Inc. "This is why Fujifilm is excited to offer picture takers a digital photo printing option that's convenient for their lifestyle, whether it is in a traditional retail environment or at home."

Unlike some competitive photo paper products, Fujifilm Premium Plus Photo Paper will work with all inkjet printer models. It is a glossy type paper that is water-resistant and quick to dry. Offered in the two most popular at-home photo sizes -- 4" x 6" and 8.5" 11" --, pictures printed to Fujifilm Premium Plus Photo Paper are suitable for framing, photo albums or scrapbooks.

Fujifilm Premium Plus Photo Paper is currently sold in 4"x 6" in 20, 60 and 100 sheet packs or 8 1/2" x 11" in 20, 50 and 100 sheet packs, and is available in select retailers with widespread distribution planned for the first quarter of 2004.

About Fujifilm

Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo (FUJIY), a leading global manufacturer in three business segments, including Imaging Solutions, Information Solutions and Document Solutions. Recognized for its technological innovation and high quality, Fujifilm offers a complete portfolio of imaging, information and document products, services and e-solutions to retailers, consumers, professionals and business customers.

The complete Fujifilm product portfolio in the U.S.A. includes: professional and consumer film and cameras; digital imaging products, including cameras and printers for commercial and consumer use; digital minilabs and kiosks; photographic paper and photofinishing pho·to·fin·ish·ing  
n.
The act or business of developing camera films and printing photographs for customers.



pho
 supplies; professional motion picture film; high-capacity floppy Removable disks that use a technology similar to floppy disks, but provide a considerable increase in capacity over the standard 1.44MB medium. See Zip disk, LS-120 and HiFD disk.  disks, CDs and DVDs, tape cartridges See cartridge.  and other data storage media; videotape and audiocassettes; professional and consumer optical discs; microfilm A continuous film strip that holds several thousand miniaturized document pages. See micrographics.


Microfilm and Microfiche
 and other micrographic mi·cro·graph  
n.
1. A drawing or photographic reproduction of an object as viewed through a microscope.

2. An instrument used to make tiny writing or engraving.
 products; and graphic arts graphic arts: see aquatint; drawing; drypoint; engraving; etching; illustration; linoleum block printing; lithography; mezzotint; niello; pastel; poster; silk-screen printing; silhouette; silverpoint; sketch; stencil; woodcut and wood engraving.  film, conventional and digital printing plates, analog and digital color proofing systems, drum and flatbed scanners, imagesetters and computer-to-plate systems. Fujicolor Processing, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., provides wholesale photofinishing through a network of laboratories across the country. Fujifilm e-Systems is a subsidiary of Fuji Photo Film U.S.A., Inc., that develops workflow solutions to support the company's photofinishing labs and consumer photographic businesses, including online imaging services such as Fujifilm.net. Enovation Graphic Systems, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., is the largest U.S. distributor of equipment, consumables and technical services for the graphic communications industry communications industry, broadly defined, the business of conveying information. Although communication by means of symbols and gestures dates to the beginning of human history, the term generally refers to mass communications. .

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.

All product and company names herein may be trademarks of their registered owners Registered Owner

An individual or organization to whom certificates are directly issued and who, as a result, is recorded on the corporation's securityholder records (as maintained by the transfer agent).
.

(1) November 2003, "Insight Into Imaging Trends" - NPD NPD New Product Development
NPD Nouveau Parti Démocratique (Canada)
NPD Narcissistic Personality Disorder
NPD Norwegian Petroleum Directorate
NPD Nationaldemokratische Partei Deutschlands
 Techworld

POS (1) See point of sale and packet over SONET.

(2) "Parent over shoulder." See digispeak.

POS - point of sale
 Data for Photoimaging Manufacturers and Distributors

Association: Photo Paper revenue has grown 49.1% from 12

months ending August '02.

MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4530891
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
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Publication:Business Wire
Geographic Code:1USA
Date:Dec 9, 2003
Words:717
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