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ADDING MULTIMEDIA From the Bestselling Authors of Crucial Conversations Comes INFLUENCER: The Power to Change Anything.


By Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan & Al Switzler

PROVO, Utah -- Efforts of influence are evident all around us--from Fortune 500 executives improving quality company-wide to making schools safer for children. Yet few people know how to truly capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 this impressive force in their own lives. In INFLUENCER: The Power to Change Anything (McGraw-Hill; Hardcover; October 1, 2007; $24.95), Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler, the authors of the bestselling books Crucial Conversations and Crucial Confrontations, along with leading researcher David Maxfield, show readers how to create rapid, dramatic, and long-lasting change at the office, at home, and globally by implementing proven influence strategies.

If you want to make change inevitable, you need to know how to motivate and enable the right behaviors--not just alter processes, technology, or the organizational structure This article has no lead section.

To comply with Wikipedia's lead section guidelines, one should be written.
. The real success behind any change effort is knowing which sources of influence most affect people's behaviors: values, skills, support, teamwork, incentives, or the environment. INFLUENCER provides readers with the knowledge to successfully pinpoint and affect these six sources of influence in order to achieve profound results and solve even the most resistant problems.

INFLUENCER cites intriguing in·trigue  
n.
1.
a. A secret or underhand scheme; a plot.

b. The practice of or involvement in such schemes.

2. A clandestine love affair.

v.
 examples of modern-day master change agents and draws from more than five decades of the best social science theory. From a Mexico City Mexico City
 Spanish Ciudad de México

City (pop., 2000: city, 8,605,239; 2003 metro. area est., 18,660,000), capital of Mexico. Located at an elevation of 7,350 ft (2,240 m), it is officially coterminous with the Federal District, which occupies 571 sq mi
 TV producer who inspired a nationwide literacy movement with a soap opera soap opera

Broadcast serial drama, characterized by a permanent cast of actors, a continuing story, tangled interpersonal situations, and a melodramatic or sentimental style.
 storyline Noun 1. storyline - the plot of a book or play or film
plot line

plot - the story that is told in a novel or play or movie etc.; "the characters were well drawn but the plot was banal"
 to a San Francisco-based organization that routinely transforms more than 90 percent of its repeat convicts
This article is about people who have been convicted of a crime. For the fish of the same name see Convict cichlid


A convict is a person who has been convicted of a crime. Convicts often become prisoners after a conviction.
 into law-abiding citizens, the authors highlight specific examples of large and small-scale influence initiatives at work, and provide readers with the insider knowledge needed to transform persistent problems into positive change efforts.

Outlining a comprehensive step-by-step approach, INFLUENCER is a groundbreaking work that offers a host of immediately actionable strategies for affecting productive change in all areas. These strategies are rooted in the following three principles:

1. Identify a handful of vital behaviors that lead to rapid and profound change. Changing resistant, persistent, and profound problems requires a precise focus on a few high leverage, or vital, behaviors.

2. Use personal and vicarious vicarious /vi·car·i·ous/ (vi-kar´e-us)
1. acting in the place of another or of something else.

2. occurring at an abnormal site.


vi·car·i·ous
adj.
1.
 experience to change minds. Changing behavior requires changing minds. Personal and vicarious experience allows people to see, hear, and feel that behavior changes Behavior change refers to any transformation or modification of human behavior. Such changes can occur intentionally, through behavior modification, without intention, or change rapidly in situations of mental illness.  are needed.

3. Marshal six sources of influence to make change inevitable. When trying to influence persistent and resistant behaviors, over-determine the effort by utilizing every possible source of influence.

INFLUENCER presents readers with the tools they need to solve ongoing problems and make positive, systemic changes in their business lives and their personal lives. As the authors write, "When you understand the forces behind any behavior along with the strategies to change it, you hold within your grasp the power to change anything."

INFLUENCER

The Power to Change Anything

Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, & Al Switzler

*McGraw-Hill * Publication date: October 1, 2007 * Price: $24.95*

* ISBN ISBN
abbr.
International Standard Book Number


ISBN International Standard Book Number

ISBN n abbr (= International Standard Book Number) → ISBN m 
 13: 978-0-07-148499-2 * ISBN 10: 0-07-148499-X *

ABOUT THE AUTHORS

Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, and Al Switzler are the leaders of VitalSmarts, an innovator in best practices training products and services that has taught more than two million people and worked with more than 300 of the Fortune 500 companies. The company's Web site is www.vitalsmarts.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Oct 15, 2007
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