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ADDING MULTIMEDIA Barnes & Noble and Verizon Announce Season's Readings: One Million Books for One Million Children.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Nationwide Holiday Effort to Provide Books to Children in Need

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the U.S. Department of Education, 61 percent of low-income families have no books at all in their homes for their children(a). To help put books in the hands of these children, Barnes & Noble, Inc., the world's largest bookseller, and Verizon, America's largest telecommunications company See telecom company.  and Literacy Champion, today announced a joint program for this holiday season, "Season's Readings: One Million Books for One Million Children." The program encourages shoppers at Barnes & Noble stores all across the country and online at Barnes & Noble.com (www.bn.com) to donate children's books to charities in their community.

"Season's Readings" kicks off at 12 noon in New York at Barnes & Noble's Union Square flagship store on Friday, November 19, 2004. Actor and author John Lithgow John Arthur Lithgow (IPA: [ˈʤɔn ˈlɪθɡaʊ]) (born October 19, 1945) is an American actor perhaps best-known for his starring role as Dick Solomon in the NBC sitcom 3rd Rock from the Sun.  will read from his new children's book, Carnival of the Animals (Simon & Schuster Simon & Schuster

U.S. publishing company. It was founded in 1924 by Richard L. Simon (1899–1960) and M. Lincoln Schuster (1897–1970), whose initial project, the original crossword-puzzle book, was a best-seller.
 Books for Young Readers), and his publisher, Simon & Schuster Children's Publishing, will get the ball rolling with a donation of 2,000 books, earmarked for the United Hospital Fund's "The Bedtime Story bedtime story
n.
A story that is read or told to a child just before bedtime.
" project.

Following this festive event, Barnes & Noble customers across the country can add children's books to their purchases. Barnes & Noble will donate the books to nonprofit organizations, libraries or schools in local communities. Much like the John Lithgow event in New York, many Barnes & Noble stores will also hold special holiday season "StoryTime Readings" to benefit the program, featuring local celebrities, athletes, children's book authors or government officials.

Verizon will invite their customers to donate to the literacy effort and will provide information about "Season's Readings" in customer bill messages. In addition, for every Verizon customer who signs up online for Verizon Online DSL DSL
 in full Digital Subscriber Line

Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary
 service at www.verizon.net/millionbooks, Verizon will donate a book to a child on their behalf.

Verizon Plus stores will serve as collection points for new children's books. For locations call (800) 483-6697. Verizon will also donate warehouse space to store books, and company employees will pledge time to read to children at home and in literacy programs across the country.

Donating with "Season's Readings" is easy:

--Customers can add children's books to their purchases at any Barnes & Noble location.

--They can also donate online at Barnes & Noble.com, (www.bn.com/millionbooks), or Verizon Reads (www.verizonreads.net). Shipping on orders of $25 or more will be free of charge.

--Barnes & Noble's Libros en Espanol section also makes it possible to donate a Spanish-language children's book to the "Season's Readings" program.

--Customers at Barnes & Noble stores will be able to personalize their donations with a bookplate bookplate, label pasted in a book to indicate ownership, also called ex libris [Lat.,=from the books of]. The bookplate is usually of paper on which heraldic or other designs are engraved or printed. The earliest printed bookplates date from c.1480 in Germany.  and/or a gift tag to the recipient.

--Customers can drop off book donations at their local Verizon Plus stores.

Since 2000, Verizon has annually rallied its 200,000 employees to host "Season's Readings" book drives in markets across the country and donate their time as volunteer readers in their local communities. Since the holiday book drive program's inception, more than 800,000 books and 130,000 volunteer hours have been donated in communities nationwide.

Tom Tauke Thomas Joseph "Tom" Tauke (born October 11, 1950 in Dubuque, Iowa) is a former member of the U.S. House of Representatives. Tauke represented the northeast corner of the state of Iowa (2nd district) as a Republican from 1979 to 1991, entering Congress as one of the youngest members. , executive vice president, public affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information.  and communications for Verizon, said, "Season's Readings is one of Verizon's signature programs in its decade-long commitment to improving literacy in America. We are pleased that Barnes & Noble has teamed with us this year, and together with our dedicated employees, we are determined to reach our goal - getting one million books to one million children."

"Over the years, Barnes & Noble has had an annual book drive which has provided books to hundreds of thousands of children in need," said Barnes & Noble spokeswoman, Mary Ellen Keating. "Every child deserves the opportunity to read. By joining with Verizon this holiday season, we expect to increase donations and reach many more children."

For more information about "Season's Readings: Million Books for One Million Children" visit Barnes & Noble online at (www.bn.com) or Verizon Reads at (www.verizonreads.net).

About Barnes & Noble, Inc

Barnes & Noble, Inc. (NYSE NYSE

See: New York Stock Exchange
: BKS BKS Barracks
BKS Best Kept Secret (gaming)
BKS Bildung, Kultur Und Sport (German)
BKS Brookside (city)
BKS Bergen Kirurgiske Sykehus (Bergen, Norway) 
), the world's largest bookseller and a Fortune 500 company, operates 839 bookstores in 50 states. For the third year in a row, the company is the nation's top retail brand for quality, according to the EquiTrend(R) Brand Study by Harris Interactive Harris Interactive (NASDAQ: HPOL) is an American market research company that specializes in public opinion research using both telephone and surveys on online panels. The company is the product of a 1996 merger between the Gordon S. Black Company and Louis Harris & Associates. (R).

Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web's largest e-commerce sites and the number-one brand among e-commerce companies, according to the latest EquiTrend survey. In addition to its retail operations, Barnes & Noble is one of the largest book publishers in the world. Its subsidiary, Sterling Publishing, publishes over 1,300 new titles a year and has an active list of over 6,000 titles.

General financial information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate Web site: http://www.barnesandnobleinc.com/financials.

About Verizon Communications
"Verizon" redirects here: this article is about the corporation; see also Verizon Wireless, Verizon Online DSL and Verizon FiOS.


Verizon Communications, Inc.
 

Verizon Communications Inc. (NYSE:VZ) is one of the world's leading providers of communications services. With a diverse work force of approximately 208,000, Verizon has four business units: Domestic Telecom serves customers based in 29 states with wireline telecommunications services, including broadband, nationwide long-distance and other services. Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers.  owns and operates the nation's most reliable wireless network, serving 42.1 million voice and data customers across the United States. Information Services See Information Systems.  operates directory publishing businesses and provides electronic commerce services. International includes wireline and wireless operations and investments, primarily in the Americas and Europe. For more information, visit www.verizon.com.

About Verizon Reads

Verizon is committed to being America's Literacy Champion. Working under the banner Verizon Reads, the award-winning philanthropy program reaches out to the more than 40 million Americans who have low literacy skills. Verizon Reads is dedicated to the fight for a more literate America through meaningful programs that create awareness, raise funds and encourage collaboration among literacy providers. For more information, visit www.verizonreads.net.

(a) Reading Literacy in the United States, 1996.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 19, 2004
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