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ADDING MULTIMEDIA/Feva Secures Two Top Ten Toys in ITV's Toy of the Year Show.


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Entertainment Editors/Business Editors

MULTIMEDIA AVAILABLE:

http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4524189

HIGH WYCOMBE High Wycombe (wĭk`əm), city (1991 pop. 69,575), Buckinghamshire, S England. The city is well known for its furniture industry and also has paper mills, sawmills, and engineering works. , England--(BUSINESS WIRE)--Nov. 26, 2003

High Wycombe based Toy Company Feva are soaring soaring: see flight; glider.
soaring
 or gliding

Sport of flying a glider or sailplane. The craft is towed behind a powered airplane to an altitude of about 2,000 ft (600 m) and then released.
 to new heights with the news that two of their toys were chosen by a test panel of children as winners in their category in ITV's Toy Of The Year Show screened Sunday 23rd November at 3.30 p.m.

The show consisted on 100 toys being played with and tested by children. There were ten categories with ten toys in each category. The categories consisted of Pre-School, Games & Puzzles, RC & Action Vehicles, Construction, Activity, etc.

Feva's Air Hogs Air Hogs is a well known line of toy grade airplanes, helicopters, and rockets manufactured by Spin Master of Toronto, Canada. Most are radio control and designed to be easily flown without any need for assembly.  RC Sky Patrol Helicopter was voted number 1 by the children in the RC & Action Vehicle category beating some very popular competitor products. Another successful win for Feva was in the Games and Puzzles category - with their fun fast firing Crossfire A multi-GPU interface from ATI for connecting two ATI display adapters together for faster graphics rendering on one monitor. CrossFire machines require PCI Express slots, a CrossFire-enabled motherboard and, depending on which models are used, either a pair of ATI Radeon adapters or one  game.

Viewers then had the chance to vote for their favourite toy from each of the ten categories. Money raised from telephone calls, text messages and ITV's website all went to a number of children's charities and also one lucky consumer winning two van loads of the 100 toys!

The overall winner was a trampoline trampoline

Resilient sheet or web (often of nylon) supported by springs in a metal frame and used as a springboard and landing area in tumbling. Trampolining is an individual sport of acrobatic movements performed after rebounding into the air from the trampoline.
 but Feva soared into number 2 with the Air Hogs RC Helicopter closely followed by Crossfire at number 7.

ITV's Toy Of The Year show received over a staggering 3.5 million viewers!

The top ten toys from ITV's Toy Of The Year are also being covered by the Daily Mirror newspaper giving consumers a chance to win all ten favourite toys including Feva's Air Hogs RC Sky Patrol Helicopter and Crossfire game.

This is the second win in 2003 for Feva's Air Hogs RC Helicopter - earlier this year it was voted number 1 in the European Duracell Toy Survey. A total of 900 children take part and are split across the 7-11 year age group in nine European countries. The top ten toys is decided by the children themselves who test the toys over three play sessions before being asked to choose and comment on their favourites.

_________________________________________________________________

Award winning toy company Feva develops, manufactures, markets and distributes toy products in the UK . Tel: 01494 460900 / Fax: 01494 460901. www.feva.co.uk

MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4524189
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Publication:Business Wire
Date:Nov 26, 2003
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