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ADDING CAPTION: ADVISORY/``Speed Staging'' Marathon: Home Stagers to Transform $2 Million Danville Home in Four Hours.


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News Editors/Assignment Desks/Real Estate Writers

ADVISORY...for Friday (May 21)

IAHSP IAHSP International Association of Home Staging Professionals
IAHSP Infantile-onset Ascending Spastic Paralysis
 Convention

MULTIMEDIA AVAILABLE:

http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4645290

CONCORD, Calif.--(BUSINESS WIRE)--May 20, 2004

One hundred Accredited accredited

recognition by an appropriate authority that the performance of a particular institution has satisfied a prestated set of criteria.


accredited herds
cattle herds which have achieved a low level of reactors to, e.g.
 Staging Professionals(TM) from across the U.S. and Canada will converge on a $1.8 million 4,000 square foot home in Pleasanton, CA on Friday, May 21 to orchestrate or·ches·trate  
tr.v. or·ches·trat·ed, or·ches·trat·ing, or·ches·trates
1. To compose or arrange (music) for performance by an orchestra.

2.
 a massive makeover. The four-hour Speed Staging Marathon is one of the hands-on training sessions planned for the International Association of Home Staging Home staging (British English: House doctoring) is the act of preparing a private residence prior to going up for sale in the real estate marketplace. The goal of staging is to sell a home quickly, and for the most money possible by attracting the most amount of potential (R) Professionals convention to be held May 19-22 at the Concord Hilton. The IAHSP, the country's only accrediting Staging organization, meets annually to share ideas and learn new skills in the area of Staging -- a system of preparing homes for sale that allows properties to sell faster, and for more money.

"Normally two or three people work to Stage a home, and it can take anywhere from several days to several weeks," said Barb Schwarz, President of IAHSP and founder of StagedHomes.com (www.stagedhomes.com). "This event not only gives Stagers great hands-on experience, it also quickly and dramatically illustrates the results you can achieve."

Unlike decorating, Staging is a series of researched, proven techniques that increase the sales potential of a property by making it appeal not to the current owner -- but to the potential buyer. Staging works by minimizing items that can distract a buyer and creating an environment where buyers can easily imagine themselves living in the home.

"The way you live in a home and the way you market and sell your house are two different things," continued Schwarz. "Buyers only know what they see, not the way it's going to be, so Staging helps them mentally move in to the home."

Schwarz pioneered the concept of Home Staging. Since 1985, she has taught over 500,000 real estate agents and interior decorators her Staging principles. The popularity of Staging continues to soar SOAR - 1. State, Operator And Result. A general problem-solving production system architecture, intended as a model of human intelligence. Developed by A. Newell in the early 1980s. SOAR was originally implemented in Lisp and OPS5 and is currently implemented in Common Lisp. , evidenced by the recent introduction of two new television series related to the subject, HGTV's Designed to Sell Designed to Sell is an HGTV American reality television show hosted by Clive Pearse. The show focuses on the fixing up and renovation of a home that is about to go on the market. It is one half hour long and is produced by Pietown Productions. The show began airing in 2004. , and Sell This House on A&E. Schwarz began offering Accredited Staging Professional courses in 2000, the only accredited training of its kind in the country. To earn an ASP designation, individuals receive rigorous, hands-on training in the techniques of Staging and agree to a professional code of ethics Code of Ethics can refer to:
  • Ethical code, a code of professional responsibility, noting what behaviors are "ethical".
  • Code of Ethics (band), a 90's Christian New Wave/Pop band
. Over 3,000 individuals from as far away as Hungary and Finland have become accredited.

The "Speed Staging" event will be held Friday, May 21 from 1 to 5pm. Contact Shell Brodnax at 925-686-2414 for directions and further arrangements.

A schedule of convention events can be found at www.stagedhomes.com.

Stage(R) is a U.S. federally-registered trademark owned by StagedHomes(R).com.

MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4645290
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 20, 2004
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