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ADD to BW1133 (GRUPO-ELEKTRA) after last paragraph xxx insert the following tables (PART 2 OF 2).


MEXICO Mexico, city, Mexico
Mexico or Mexico City, Span. Ciudad de México (Méjico), city (1990 pop. 8,236,960; 1991 met. area est. 20,899,000), central Mexico, capital and largest city of Mexico.
, D.F.--(BUSINESS WIRE)--February 14, 1997-- -0-
                       Grupo Elektra, S.A. de C.V.
           MILLION PESOS AS OF DECEMBER 31, 1996 PURCHASING POWER

Analysts Summary        IV Q      1995         IV Q         1996

QUARTERLY INFORMATION
PROFIT AND LOSS STATEMENT
Domestic Sales           93%     980.5          97%       1,358.7
Export Sales              7%      70.0           3%          45.3
NET SALES               100% $ 1,050.5         100%      $1,404.0
Cost of Goods Sold       50%     522.2          55%         768.9
GROSS PROFIT             50%     528.2          45%         635.2
S. G. & A                18%     188.6          26%         366.9
Provision for Doubtful
 Accounts                 3%      26.4           4%          53.1
Depreciation &
 Amortization             4%      38.4           1%          14.5
Operation Expenses       24%     253.3          31%         434.6
E. B. I. T.              26%     274.9          14%         200.6
Interest Expense         19%     202.9           5%          67.9
Interest (Income)        10%    (108.3)          3%         (43.2)
Foreign Exchange
 Loss (Gain)              3%      30.0           4%          52.6
Net Monetary Loss (Gain)  3%     (30.8)          0%          (0.8)
Comprehensive Financing
 Result                   9%      93.9           5%          76.5
INCOME BEFORE TAXES &
 PROFIT SHARING          17%     181.0           9%         124.1
Taxes and Profit Sharing  2%     (17.6)          3%          41.9
INCOME AFTER TAXES &
 PROFIT SHARING          19%     198.6           6%          82.3
Participation in
 Subsidiaries             0%       4.3           2%          21.1
INCOME BEFORE EXTRAORDINARY
 ITEMS                   19%     202.9           7%         103.4
Extraordinary items       0%       0.0           0%           0.0
Minoritary Participation  0%       0.0           0%           1.1
NET INCOME               19%    $202.9           7%     $   102.3

RATIOS
LEVERAGE (Total Liabilities/Shareholder's Equity  1.5         0.8
LIQUIDITY (Current Assets/Current Liabilities)    1.4         2.1
R.O.E.    (Return on Equity)                     23.5%       20.3%
R.O.A.    (Return on Assets)                      9.6%       11.1%
INTEREST COVERAGE (EBITDA + Int. Income)/
 Interest/Expense                                 1.6         3.1

ELEKTRACPO MARKET RATIOS
Shares Outstanding (000)                    119,712.6   120,095.4
LTM(a) Earnings per Share                         3.2         5.1
Earnings per Share                                1.7         0.9
LTM(a) Price Earnings Ratio  (P / E)             13.1        12.2
Price Earnings Ratio  (P / E)                    24.9        72.7
Price Book Value Ratio  (P / BV)                  3.1         2.5
Market Value (Close) in Constant $               42.1        61.9
(a) LTM = Last Twelve Months

                        Grupo Elektra, S.A. de C.V.
          MILLION PESOS AS OF DECEMBER 31, 1996 PURCHASING POWER

Analysts Summary           IV Q      1995           IV Q  1996

ACCUMULATED "BOLSA" INFORMATION
 PROFIT AND LOSS STATEMENT
(1(a) Domestic Sales        94%    3,403.7           96%  4,189.10
Export Sales                 6%      232.1            4%     186.6
NET SALES                  100%   $3,635.8          100%  $4,375.7
(4(a) Cost of Goods Sold    49%    1,781.6           55%   2,395.6
GROSS PROFIT                51%    1,854.2           45%   1,980.1
S. G. & A                   24%      870.2           25%   1,091.9
(6(a) Provision for
  Doubtful Accounts          2%       71.1            3%     136.1
Depreciation & Amortization  2%       73.4            2%      82.4
Operation Expenses          28%    1,014.6           30%   1,310.4
E. B. I. T.                 23%      839.6           15%     669.7
(5(a) Interest Expense      21%      771.4            7%     312.6
(1(a) Interest (Income)      9%     (315.4)           5%    (215.5)
Foreign Exchange Loss (Gain) 2%       79.0            1%      55.9
 (2(a),7(a) Net Monetary
 Loss (Gain)                 3%     (110.0)           0%      (5.5)
Comprehensive Financing
 Result                     12%      424.9            3%     147.5
INCOME BEFORE TAXES &
 PROFIT SHARING             11%      414.7           12%     522.2
Taxes and Profit Sharing     2%       54.8            2%      92.6
INCOME AFTER TAXES &
 PROFIT SHARING             10%      359.9           10%     429.6
(3(a),8(a) Participation in
 Subsidiaries                1%       25.5            2%      79.5
INCOME BEFORE EXTRAORDINARY
 ITEMS                      11%      385.4           12%     509.2
Extraordinary items          0%        0.0            3%     111.7
Minoritary Participation     0%        0.0            0%      10.9
NET INCOME                   11% $   385.4           14% $   610.0
LTM(a) NET INCOME                $   385.4               $   610.0

CONTRIBUTION PER BUSINESS UNIT(a)
             ELEKTRA   Credit  HECALI     Money           TV     TOTAL
           Merchandise        Merchandise Transfer TOTAL  AZTECA with
                                                                 TVA
REVENUES
Sales         3,235.2            160.3     215.6   3,611.1       3,611.1
(1(a) Credit Income     897.0                        897.0         897.0
(2(a) Monetary Loss of
  Credit Operation              (179.6)             (179.6)       (179.6)
(3(a) Equity in Income of Associated Company           0.0  104.2   104.2
Total Revenue 3,235.2   717.4    160.3     215.6   4,328.6  104.2 4,432.7
COST
(4(a) Cost of
 Goods Sold   2,284.0            111.6             2,395.6        2,395.6
(5(a) Interest Expense            92.4      11.5     103.9          103.9
(6(a) Provision for Doubtful
 Accounts                        136.1               136.1          136.1
(7(a) Monetary Gain of Credit
 Operation                      (34.1)               (34.1)         (34.1)
(8(a) Amortization of Goodwill                         0.0    24.6   24.6
Total Direct
 Cost         2,284.0    194.4  111.6       11.5   2,601.5    24.6  2,626.2
GROSS PROFIT    951.3    523.0   48.6      204.1   1,727.0    79.5  1,806.6
Gross Margin       29%      73%    30%        95%       40%     76%     41%
Percentage
 Contribution      53%      29%     3%       11%        96%      4%    100%
    (a) THIS FORMAT IS ONLY FOR BUSINESS UNIT COMPARISON AND WILL BE
DIFFERENT FROM THE "BOLSA"  P & L STATEMENTS ABOVE.
    (a) THE NUMBERS (#(a) IDENTIFY THE RELATED ACCOUNT FROM WHICH
THEY ARE PART OF IN THE P&L STATEMENTS ABOVE.

                        Grupo Elektra, S.A. de C.V.
        MILLION PESOS AS OF DECEMBER 31, 1996 PURCHASING POWER

Analysts Summary                  IV Q    1995      IV Q   1996

BALANCE SHEET
ASSETS
Cash and Cash Equivalents          1%     24.9       4%    197.8
Customers                         30%  1,198.1      31%  1,715.1
Accounts Receivable               20%    809.2       6%    322.4
Inventory                         26%  1,056.2      21%  1,128.9
Other Current Assets               1%     34.4       0%     13.7
Total Current Assets              77%  3,122.8      62%  3,378.0
Investment in Shares               2%     67.5       8%    419.0
Property Plant and
   Equipment (Net)                13%    538.8      11%    609.8
Goodwill                           5%    202.4      15%    834.5
Other Assets                       2%    100.5       5%    249.7
TOTAL ASSETS                     100%  4,032.1     100%  5,491.0

LIABILITIES AND STOCKHOLDERS' EQUITY

Bank Loans                        32%  1,309.5      10%    562.6
Financial Leasing & Others         1%     55.7       1%     73.1
Current Liabilities with Cost     34%  1,365.1      12%    635.8

Suppliers                         19%    766.4      15%    833.0
Other Current Liabilities          4%    159.2       3%    150.0
Current Liabilities without cost  23%    925.7      18%    983.0

Total Current Liabilities         57%  2,290.8      29%  1,618.7

Long-term Liabilities              2%     99.6      16%    865.7

TOTAL LIABILITIES                 59%  2,390.3      45%  2,484.4

Common Stock                      14%    562.9      31%  1,717.5
(Losses) Gain from holding
    nonmonetary assets             6%   (237.9)      8%   (414.9)
Retained Earnings                 33%  1,316.8      31%  1,703.9

Total Stockholders' Equity        41%  1,641.7      55%  3,006.6

LIABILITIES + EQUITY             100%  4,032.1     100%  5,491.0

CASH & CREDIT SALES

% Cash Sales                              38.2%             34.6%
% Credit Sales                            61.8%             65.4%





CONTACT: Enrique Enrique (IPA [en'ɾike]) is the Spanish form of the name Henry. As a given name, it ranked 298 out of 1219 for males of all ages in the 1990 U.S. Census.  E. Fernandez Pedro Pedro. For Spanish and Portuguese rulers thus named, use Peter. 

Pedro

in marrying former mistress of enemy. [Ger. Opera: d’Albert, Tief land, Westerman, 371–374]

See : Innocence
 Gastsn Landa (LAN Dealers Association) An association that merged with NOMDA to become the Business Technology Association. See BTA.

Investor Relations Investor relations

The process by which the corporation communicates with its investors.
  Financial Information

Elektra Tel. 011-629-9340 Elektra Tel. 011-629-9333

or

Jane Valdez Valdez (văldēz`), city (1990 pop. 4,068), Valdez-Chitina-Whittier census div., S Alaska, at the head of Valdez Arm inside Prince William Sound; inc. 1901. It has tourist, mining, and fishing industries, as well as salmon spawning grounds.

The Anne McBride Anne C. McBride (born Nova Scotia) was a frequent candidate in Canadian federal and provincial elections and by-elections in the 1970s, 1980s and 1990s. McBride was an ordained minister in the Assemblies of God, a Pentecostal Christian denomination.  Co.

Tel. 212-983-1702
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Publication:Business Wire
Date:Feb 14, 1997
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