ADD to BW1076, NY-LINKSHARE.--(BUSINESS WIRE)-- ADD to BW1076 (NY-LINKSHARE) LinkShare Launches TrafficShare Program As Affiliate Marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. Solution for PORTALS AND OTHER MAJOR CONTENT Sites. A quote from Bill Rose, Vice President of Search and Content for Infoseek has been added as the fourth graph. The entire release follows: LinkShare Launches TrafficShare Program As Affiliate Marketing Solution for PORTALS AND OTHER MAJOR CONTENT Sites. New Initiative Will Enable Online Portals to Broaden Exposure, Increase Site Traffic Quickly and Cost-Effectively LinkShare Corporation (www.linkshare.com), the worldwide leader in affiliate marketing programs for companies doing business on the Web, today announced a new program that will enable resource sites--large Web sites that typically provide content, search capability, and services at no charge to visitors--to increase their site traffic cost-effectively through affiliate marketing. The program, called TrafficShare(TM), gives resource sites the ability to broaden their visitor bases by establishing strategic marketing partnerships with any number of the tens of thousands of unique, qualified affiliate sites in The LinkShare Network(TM). TrafficShare will allow resource sites to place banners, search boxes and other links on affiliate sites, measure the number of click-throughs and impressions generated by those links, and compensate affiliates based on the results. Four resource sites are slated to launch their affiliate programs through TrafficShare, including Infoseek Corporation's (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : SEEK) Go Network(TM), MapQuest (NASDAQ: MQST), Deja.com and Shoppinglist.com. "Go Network is excited to be a part of LinkShare's TrafficShare affiliate program. The Web is all about sites linking to each other in unique ways, guiding viewers to great content and utility. Go Network has much to offer in this capacity and is happy to share it with this community of Web sites," said Bill Rose, vice president of Search and Content for Infoseek. "We selected LinkShare's TrafficShare program based on its ability to integrate our branding across the web and to drive qualified traffic directly to our site in a cost-effective cost-effective, n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate. manner. In addition, LinkShare's technology and affiliate base enables us to be up and running very quickly," said David Ingerman, Vice President of Marketing at MapQuest.com. "More than 400 online merchants currently leverage the LinkShare Network to drive sales and registrations. TrafficShare represents our commitment to bringing the benefits of affiliate marketing to another large segment of Web businesses whose goal is specifically to drive site traffic cost-effectively," said Heidi Messer, president and co-founder of LinkShare. "We are very excited to launch the program with four leading online resource sites serving diverse industries, and we look forward to providing them with the resources to help meet their goals for growth." In addition to having access to one of the largest open affiliate networks An affiliate network acts as an intermediary between publishers (affiliates) and (merchant) affiliate programs. It allows publishers to find affiliate programs, which are suitable for their website and it helps websites offering affiliate programs reach its target audience. on the Web, one of the primary benefits of the TrafficShare program for resource sites is its CustomComp feature. The ability to structure hybrid compensation agreements with their affiliates, CustomComp gives resource sites the option of compensating affiliates a certain amount based on each impression generated plus an additional amount every time a consumer clicks on the link. With TrafficShare, resource sites can offer a baseline The horizontal line to which the bottoms of lowercase characters (without descenders) are aligned. See typeface. baseline - released version CustomComp offer simultaneously to all of its affiliates, and then after evaluating the performance of each affiliate, may choose to increase its compensation structure for a particular group of high-performing affiliate sites. Resource sites realize significant cost savings by paying affiliates based only on their ability to drive impressions, click-throughs and searches. About LinkShare Corporation LinkShare Corporation (http://www.linkshare.com) is the worldwide leader in affiliate marketing programs for companies doing business on the Web. In 1996 LinkShare created the concept of and launched the first affiliate network, a Web-based marketplace where multiple merchants and affiliates refer customers to each other and place a value on the traffic. The company manages the largest affiliate network, which includes tens of thousands of affiliate sites and more than 400 leading merchants, including 1-800-Flowers.com (NASDAQ: FLWS FLWS Force Level Warfare Systems ), Borders.com (NYSE NYSE See: New York Stock Exchange : BGP (Border Gateway Protocol) The routing protocol that is used to span autonomous systems on the Internet. It is a robust, sophisticated and scalable protocol that was developed by the Internet Engineering Task Force (IETF). ), CBS (Cell Broadcast Service) See cell broadcast. SportsLine, Dell Computer (NASDAQ: DELL), OfficeMax (NYSE: OMX OMX Office Max (stock symbol) ), Omaha Steaks Omaha Steaks is a family business based in Omaha, Nebraska that manufactures, markets, packages, and distributes premium beef, seafood and other foods. It was founded in 1917 by Latvian emigrants J.J. and B.A. , Outpost.com (NASDAQ: COOL), and Wine.com. LinkShare offers companies of all sizes an unparalleled degree of flexibility in software, services, and support for any performance-based partnerships that they choose to create. Companies use the LinkShare Network(TM) to create cost-effective, measurable programs to generate revenue, acquire customers, encourage trial, increase click-throughs and increase brand awareness. LinkShare, backed by investors including Comcast (NASDAQ: CMCSK) and the Internet Capital Group (NASDAQ: ICGE), is headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , with offices in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Denver, and Chicago. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion