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ADD/Central Newspapers reports revenues for four weeks ended Aug. 25, 1996.


INDIANAPOLIS--(BUSINESS WIRE)--Sept. 12, 1996-- -0-

                  PERIOD REVENUE AND STATISTICAL REPORT
                                 (Unaudited)


                              FOUR WEEKS ENDED          34 WEEKS ENDED
PERIOD REVENUE AND STATISTICAL REPORT
(Unaudited)


                              FOUR WEEKS ENDED          34 WEEKS ENDED
                             August    August    %      Year-to-Date      %
                               25,       20,
                         1996     1995        Change    1996     1995  Change




CONSOLIDATED REVENUES -
NET:
         (in thousands)
    Advertising        $35,471  $31,263   13.5%  $298,293   $274,702  8.6%
    Circulation          9,863    9,354    5.4%    87,380     82,649  5.7%
    Other                  679      460   47.5%     4,279      2,475  72.9%


      Total           46,013(a)  41,077   12.0%   389,952(a) 359,826  8.4%


AVERAGE PAID CIRCULATION:
  Phoenix:
    Morning          374,053    352,049    6.3%    406,363   392,205   3.6%


    Evening           41,203     68,449   -39.8     53,753   75,834  -29.1%


    Sunday           540,150    540,971   - 0.2%   584,017  589,805   -1.0%


  Indianapolis:
    Morning          221,199    224,212   - 1.3%   229,628  225,691    1.7%


    Evening           52,342     73,186   -28.5%    57,123   76,089 - 24.9%


    Sunday           415,805    395,407     5.2%   404,266  397,346    1.7%




ADVERTISING LINAGE FOR
MAJOR DAILIES: (thousands of
inches)
  Full run ROP:
    Retail             226.3      213.6     5.9%   1,993.0  2,101.1  - 5.1%


    National            32.9       16.4   100.6%     257.1    186.3   38.0%


    Classified         290.9      282.9     2.8%  2,406.9   2,292.2    5.0%


      Total            550.1      512.9     7.3%  4,657.0   4,579.6    1.7%


  Part run ROP         152.7      169.8  - 10.1%  1,424.7   1,479.2   -3.7%


FULL RUN LINAGE FOR
 MAJOR MARKETS:
  Phoenix              317.2      309.2     2.6%  2,845.8    2,813.9   1.1%


  Indianapolis         232.9      203.7    14.3   1,811.2    1,765.7  2.6%


     Total             550.1      512.9     7.3%  4,657.0    4,579.6  1.7%




NUMBER OF PREPRINTS      429         423    1.4%    3,327    3,439  - 3.3%
DISTRIBUTED


(a)Amounts include $1.4 million in the 1996 four week period and $8.7 million
in the 1996 year to date period of revenues from the acquisition of the
Alexandria Daily Town Talk which occurred in March 1996.


CONTACT: Arthur Arthur, king of Britain: see Arthurian legend.

Arthur

king and hero of Scotland, Wales, and England. [Arthurian Legend: Parrinder, 28]

See : Heroism
 Schmidt & Associates Inc., New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of


212/953-5555
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Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 12, 1996
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