ADC Web Site Receives ``Standard of Excellence'' Award from the Web Marketing Association; Annual WebAwards Recognizes ADC.Com as An Outstanding Corporate Web Site.Business Editors/High-Tech Writers MINNEAPOLIS--(BUSINESS WIRE)--Oct. 1, 2002 ADC (1) See A/D converter. (2) (Apple Display Connector) A peripheral connector from Apple that combines digital video display, USB and power in one cable. (www.adc.com; Nasdaq:ADCT ADCT Adaptive Discrete Cosine Transform ) today announced it has received the Web Marketing Association's Standard of Excellence WebAward for its Web site, ADC.com, in the 2002 Web Site Award Competition. The Standard of Excellence award recognizes the standard that all corporate Web sites should strive to achieve based on design, innovation, content, interactivity, navigation, ease of use, and use of technology. In making their decisions, judges from independent companies, universities and associations including Hewlett Packard; Excite, Inc.; and Bell Technologies recognized ADC.com for its imagery and strong visual appeal, access to information, straightforward approach, color scheme, and overall layout. ADC.com records more than 50,000 unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. per month. The site spotlights important customer service and online ordering tools, and provides a sturdy foundation for continued online enhancements and functionality designed to meet customer needs. "The new ADC.com serves several purposes including the ability to better meet our customers' needs for online service and ordering capabilities," said Bill O'Brien
With a goal to improve the overall user experience from both a content and tools perspective, ADC.com was retooled by both the Web Marketing and Information Technology groups at ADC. The new site offers users logical navigation steps, a new market solutions area, and a design upgraded to match the brand ADC has established in the global marketplace. Most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially , the site features a new self-service oriented architecture that users find easier to navigate. "The results of the design and usability changes made in 2002 have been tremendous," said Jordan Peterson, director of web marketing for ADC. "Many of our customers tell us they prefer to get information about ADC products and place their orders for equipment on the Web. The new site is a great way to deliver technical information and help customers make an informed buying decision. The increase in online orders, which has more than doubled in the past 12 months, is a sure indicator that we've made it easier for customers to engage with ADC." More than 1,300 Web sites from around the world were judged in the 2002 WebAwards competition. Past winners include 3M, British Airways British Airways in full British Airways PLC International passenger airline based in London. In 1936 British Airways Ltd. was founded through the merger of three smaller airlines. , Visa.com and many others. Each year, WebAward entries are judged against a standard of excellence and then against other entries in the category. The awards are designed to recognize the individual and team achievements of Web professionals who create and maintain outstanding corporate Web sites. Founded in 1997, the Web Marketing Association helps set a high standard for Internet marketing See Internet advertising. and corporate Web development on the World Wide Web. Staffed by volunteers, this Boston-based organization is made up of Internet marketing, advertising, PR and design professionals from around the country who share an interest for improving the quality of advertising, marketing and promotion used to attract visitors to corporate Web sites. About WebAwards Now in its sixth year, the WebAward Competition for website excellence is conducted by the Web Marketing Association, Inc. (WMA (Windows Media Audio) An audio compression method from Microsoft. Known originally as MSAudio, this proprietary format competes with the MP3 and AAC methods. WMA encodes rapidly and is known to be especially effective at low bit rates. ), an independent volunteer organization founded with the purpose of evaluating and recognizing and increasing the standard of excellence on the World Wide Web. Its website is located at www.webaward.org. About ADC ADC is The Broadband Company(TM). ADC tailors high-quality, custom solutions of network equipment, software and systems integration services that enable communications service providers to deliver high-speed Internet See broadband. , data, video, and voice services to consumers and businesses worldwide. ADC (Nasdaq:ADCT) has sales into nearly 100 countries and is included in the Standard & Poor's 500 Index and the Nasdaq 100 Index Nasdaq 100 Index A market-capitalization-weighted index of the largest and most active nonfinancial domestic and international issues listed on the Nasdaq Stock Market. . Learn more about ADC Telecommunications, Inc. at www.adc.com. |
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