ADC Upgrades www.adc.com to Promote Online Services; Increase Revenue Generation Through Online Orders.Business Editors & High-Tech Writers MINNEAPOLIS--(BUSINESS WIRE)--Aug. 12, 2002 Enhanced User Experience Gives Customers the Information, Tools, and Online Ordering Capability They Need ADC (1) See A/D converter. (2) (Apple Display Connector) A peripheral connector from Apple that combines digital video display, USB and power in one cable. (www.adc.com; Nasdaq:ADCT ADCT Adaptive Discrete Cosine Transform ) today announced a new and improved web presence as it launched a totally redesigned online service experience focused on its broadband communication provider customers. The newly redesigned site enables ADC customers to access information faster, register for enhanced online services with ease, and purchase ADC's world-class broadband products and solutions with a few quick clicks. "While many companies in the telecommunications industry have scaled back Web efforts and initiatives, we recognize that the Web is an important business tool used to assist many of our customers," said Bill O'Brien
With customer surveys and input leading the changes, the new ADC.com spotlights the functionality and self-service tools available on the site by making persistent links See hot link. to ADC's online catalog Similar to an online library or databases in the information storage respect, ‘’’online catalogs’’’ allow potential customers to browse a company’s items for sale from a different location using the internet. , order status, quote request, pricing and availability, the ADC Knowledge Base, and product search readily available to users. In addition, a "Popular Tools" section is displayed on the home page giving users instant access to the functionality they feel is most important to them. A "Market Solutions" section was also added to the global navigation, enabling users to instantly access information about ADC products and services that meet the specific needs of their businesses. "Many of our online tools have been available to users for quite some time," said Jordan Peterson, director of Web Marketing for ADC. "However, the site's user experience was ready for an upgrade to accommodate customer needs. Small, incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. usability upgrades made during the past year nearly tripled customer visits to our online catalog, exponentially multiplied our online sales and enabled more than one million documentation downloads in 2002 alone. The net result is that a more friendly ADC.com saves on operational costs as more and more customers efficiently and effectively find the information they need and place orders online." ADC.com enables customers to purchase online either by browsing the thousands of products offered on the site or by merely entering an ADC product catalog number. Users may also check the order status of any ADC order through ADC.com, configure products, build a quote request while browsing the site, register to view negotiated pricing online, download product documentation and, in some cases, view custom content and online ordering guides. "The convenience and speed of ordering directly from ADC.com has been a major help to us with the rush jobs we face regularly," said Cheryl A. Rittman, procurement manager at COSTA. "The web site is superb - the best around when it comes to showing the material." ADC.com was launched in 1995. E-commerce capabilities and self-service tools were added to the site in 2000. Today, the Web site hosts more than 15,000 pages of dynamic content within its online product catalog, features more than 2000 downloadable product documents, and is visited by more than 50,000 unique users each month. About ADC ADC is The Broadband Company(TM). ADC tailors high-quality, custom solutions of network equipment, fiber optics fiber optics, transmission of digitized messages or information by light pulses along hair-thin glass fibers. Each fiber is surrounded by a cladding having a high index of refractance so that the light is internally reflected and travels the length of the fiber , software and systems integration services that enable communications service providers A Communications Service Provider or CSP is a company that transports information electronically. The term encompasses public and private companies in the wireline, wireless, Internet, cable, satellite, and managed services businesses. to deliver high-speed Internet See broadband. , data, video and voice services to consumers and businesses worldwide. ADC (Nasdaq:ADCT) has sales into nearly 100 countries and is included in the Standard & Poor's 500 Index and the Nasdaq 100 Index Nasdaq 100 Index A market-capitalization-weighted index of the largest and most active nonfinancial domestic and international issues listed on the Nasdaq Stock Market. . Learn more about ADC Telecommunications ADC Telecommunications (NASDAQ: ADCT) is a communications company located in Eden Prairie, Minnesota, a southwest suburb of Minneapolis. History In 1935, Ralph Allison founded ADC Telecommunications in the basement of his south Minneapolis home, inventing ADC's very , Inc. at www.adc.com. |
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