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ADC Redefines Broadband OSS By Launching a New Framework For Dynamic, Real-time Customer Activity and Services Management.


Business Editors

MINNEAPOLIS--(BUSINESS WIRE)--May 2, 2000

ADC's Singularit.e(TM) OSS Oss (ôs), city (1994 pop. 62,141), North Brabant prov., S Netherlands; chartered 1399. It is a significant industrial center. Manufactures include meat products, chemicals, pharmaceuticals, electrical equipment, and metalware.  Platform Integrates Key Customer

Management Processes and Enables Unparalleled Flexibility

and Service Differentiation

ADC (1) See A/D converter.

(2) (Apple Display Connector) A peripheral connector from Apple that combines digital video display, USB and power in one cable.
 (Nasdaq: ADCT ADCT Adaptive Discrete Cosine Transform ; www.adc.com), today announced Singularit.e(TM), a new and comprehensive operational support system (OSS) framework for real-time customer contact and service management in a broadband network. To compete for customers in the increasingly complex broadband market, integrated communications providers (ICPs) must deploy faster, more flexible software systems that combine real-time convergent billing, integrated customer management Integrated customer management (or its acronym, ICM) is a business strategy for improving support by sharing information between discrete departments. ICM brings together three business principles: alignment, agility, and customer-centricity.  and service assurance technology. ADC's Singularit.e gives ICPs the tools to do this so they can compete more effectively in the broadband market.

ADC's Singularit.e platform can help both new entrants and established ICPs create a dynamic and real-time OSS required in today's rapidly evolving broadband environment. Capitalizing on the acquisitions of Saville Systems and Metrica, ADC has created an open software foundation that provides a single, real-time, and Web-enabled view of customer, service and network information. Through this single view of information, ICPs can quickly respond to their broadband customers by tailoring and deploying the unique services they demand.

"Until recently, service providers were forced to choose between pre-packaged OSS suites, which varied in quality from system to system, or best-of-breed applications that weren't easily integrated and required expensive professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. ," said Rob Rich, executive vice president at the Yankee Group (the Yankee Group, Boston, MA, www.yankeegroup.com) A major market research, analysis and consulting firm founded in 1970 by Howard Anderson. It provides general consulting and strategic planning in the computer and communications field. . "ADC's approach provides a `best-of-both-worlds' solution, delivering comprehensive OSS technology while significantly reducing integration cost and implementation time."

Singularit.e: the OSS strategy that meets changing broadband OSS

demands

Singularit.e automates key OSS processes by combining real-time convergent billing, integrated customer management and service assurance technology with integration services from leading consulting companies. ICPs can use Singularit.e to manage a full range of Internet protocol See Internet and TCP/IP.

(networking) Internet Protocol - (IP) The network layer for the TCP/IP protocol suite widely used on Ethernet networks, defined in STD 5, RFC 791. IP is a connectionless, best-effort packet switching protocol.
 (IP), circuit-switched and wireless services from a single platform. Centralized cen·tral·ize  
v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es

v.tr.
1. To draw into or toward a center; consolidate.

2.
 convergent service management is crucial in an industry where niche-based applications are costly and difficult to integrate, making it difficult for service providers to branch out into new markets.

"Successful ICPs today build their strategies around the growing expectations of their customers," said Bill Cadogan, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of ADC. "In the broadband age, these customers want more control over their account information and they want instant access around the clock. Singularit.e gives ICPs the flexible OSS architecture they need to deliver that kind of care and stay competitive."

Based on a combination of comprehensive OSS software products and consulting services, the Singularit.e suite draws on proven core technology from ADC's Saville convergent customer care and billing software and ADC's Metrica network performance management and interconnect agreement Interconnect agreements on the Internet are of typically two forms: Peering and IP Transit.  management software. Singularit.e components include new products and services called Singl.eView(TM) and Singl.ePath(TM), as well as existing technology, including Saville CBP CBP

competitive protein binding.
(R), Metrica NPR NPR

In currencies, this is the abbreviation for the Nepal Rupee.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
(TM), Metrica/SLA(TM) and IBP IBP (Fraunhofer) Institut für Bauphysik (Stuttgart, Germany)
IBP Interactive Business Planner
IBP Integrated Bar of the Philippines
IBP International Buyer Program
(TM). Combined, the suite allows ICPs to deploy real-time, Web-enabled customer and network management and convergent billing systems that meet the demands of increasingly Internet-savvy customers.

Long-time Saville customers such as Cable & Wireless Optus in Australia have relied on the expression-based core technology powering Singl.eView to compete in the deregulated telecommunications market. "ADC's Saville convergent customer care and billing system is critical to Cable & Wireless Optus in targeting and capturing new clients," said John Bickmore, director of billing services at Optus. "The corporate and government market is very competitive, forcing us to develop innovative targeting and product strategies. ADC's technology has allowed us to rapidly deploy our product strategies and exceed the expectations of some of our most valuable and profitable customers."

The Singularit.e suite includes:

-- Singl.eView -- ADC's new integrated customer management and

real-time convergent billing application that allows ICPs to

instantly view information about customers, accounts and

services while enabling customer access to account and network

information. The system's four-tier architecture allows

providers to change customer relationship parameters within

hours and days versus current systems that take weeks and

months;

-- Singl.ePath -- ADC's collection of business consulting

services and connectivity modules that facilitate the

integration of Singularit.e with external applications;

-- Saville Convergent Billing Platform (CBP) -- The original

billing platform for voice and data services that allows ICPs

around the world to create and manage complex service bundles

and discounts;

-- Metrica NPR -- ADC's performance management reporting solution

that gives network managers a single, comprehensive view of

their network's performance;

-- Metrica/SLA -- ADC's service level agreement (SLA (1) (StereoLithography Apparatus) See 3D printing.

(2) (Service Level Agreement) A contract between the provider and the user that specifies the level of service expected during its term.
) solution

that enables service providers to automate and monitor

multiple quality of service agreements;

-- Interconnect Billing Platform (IBP) -- ADC's IBP that enables

operators to more effectively manage their complicated

interconnect operations, win new business, take advantage of

network opportunities and control costs.

E-business ready

Singularit.e provides ICPs with a platform that supports a full range of e-business activities, through a real-time integrated solution offering the capability of EBPP (Electronic Bill Presentment and Payment) Sending invoices to customers over the Internet. When payment is due, an e-mail is sent with a link to a Web page that contains the billing information and the payment services that are supported. , self-care and personalization. ADC's relationship with edocs and use of their BillDirect solution provides user-configurable tools to create personalized electronic invoices and enable targeted cross-selling based on the ICP's specific business rules. Singularit.e's extensive self-care capabilities and pre-built HTML HTML
 in full HyperText Markup Language

Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web.
 interfaces allow customers to take more control of their accounts through a variety of actions such as viewing account information and invoices, accessing account history and entering payments -- whenever they want.

"Internet billing is an integral part of delivering a complete OSS initiative," said Jim Moran James Patrick "Jim" Moran Jr. (born 16 May 1945 in Buffalo, New York) has represented the 8th congressional district of Virginia since 1991. He is a member of the Democratic Party.

His brother, Brian Moran, is a member of the Virginia House of Delegates.
, co-founder and executive vice president of sales and marketing for edocs. "BillDirect's strengths in statement personalization and analytics in conjunction with the Singularit.e platform, make a powerful combination for companies that want to turn the customer bill and statement view and pay experience into a customer service opportunity."

Flexible EAI (Enterprise Application Integration) Refers to various techniques used to share data and business processes in large enterprises. When companies acquire another organization, disparate information systems have to be made to work together.  architecture

Singularit.e's integration architecture combines the flexibility of extensible application programming interfaces (APIs) with the open e-business integration approaches of the industry's leading enterprise application (EAI) and business-to-business (B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
) integration models. ADC will develop connectivity modules into the Vitria or Active integration frameworks, with global system integration partners delivering end-to-end OSS solutions. These solutions provide essential business process automation, configured to meet the ICPs specific requirements.

ADC's open approach to integration has lead to strategic partnerships with leading integration consultants including Ernst and Young and PriceWaterhouseCoopers. For example, Ernst and Young will use its Dallas Accelerated B/OSS (business and operations support systems Operations Support Systems (also called Operational Support Systems or OSS) are computer systems used by telecommunications service providers. The term OSS most frequently describes "network systems" dealing with the telecom network itself, supporting processes such ) Solution and Delivery Center to demonstrate and integrate Singl.eView into other market leading solutions such as MetaSolv's order management and service provisioning application TBS.

"We are very pleased with the direction of ADC's product suite. A truly integrated suite of applications for customer care and billing that allows one view of the customer has been a key requirement for many telcos for a long time," said Cathy Culp, partner at Ernst & Young. "The new pre-configured product templates will add significant speed to implementations. These new capabilities, together with ADC's strategy to further develop the e-business functionality, will position Singularit.e as one of the leading applications in this market space."

A leg up for emerging ICPs

To help emerging service providers rapidly launch a comprehensive OSS, ADC has implemented a financing program and created an application service provider (ASP) model.

ADC's Fast-Break Financing program will help emerging carriers more easily acquire the necessary OSS components. The program provides "wrap-around financing" through ADC and it's financing partners. Fast-Break Financing also provides aggressive leasing programs that carriers can apply to virtually any combination of hardware and software platforms required for a comprehensive OSS -- even if they are not part of the Singularit.e suite of products and services.

ADC is also making it easier for ICPs to gain access to Singl.eView's capabilities by offering an ASP model as a deployment option. Service providers will benefit from the affordable cost of ownership, rapid implementation and ready access to an increasing suite of OSS applications.

"The combination of Fast-Break Financing, strategic partnerships with world-class OSSs, systems integrators, and professional services organizations, and the ASP model for delivering Singl.eView demonstrates our commitment to helping our customers get into business quickly," said Larry Barker, president of ADC Software Systems Division. "For the first time, ICPs can go to one vendor for a complete OSS that gives them the tools to compete effectively in the broadband market"

About ADC

ADC Telecommunications ADC Telecommunications (NASDAQ: ADCT) is a communications company located in Eden Prairie, Minnesota, a southwest suburb of Minneapolis. History
In 1935, Ralph Allison founded ADC Telecommunications in the basement of his south Minneapolis home, inventing ADC's very
, Inc. is a leading global supplier of network equipment, software and integration services for broadband, multiservice networks that deliver data, video and voice communications over telephone, cable television, Internet, broadcast, wireless and enterprise networks. ADC's broadband, multiservice network solutions enable local access, high-speed transmission and software management of communications services from service providers to consumers and businesses over fiber-optic, copper, coaxial and wireless media. Headquartered in Minneapolis, Minnesota “Minneapolis” redirects here. For other uses, see Minneapolis (disambiguation).
Minneapolis (pronounced IPA: /ˌmɪniˈæpəlɪs/) is the largest city in the U.S.
, ADC has approximately 14,400 employees around the world and annual sales of $2.1 billion. ADC's stock is included in the Standard and Poor's Noun 1. Standard and Poor's - a broadly based stock market index
Standard and Poor's Index
 500 Index and the Nasdaq-100 Index. For additional information, visit our Web site at www.adc.com.

Cautionary statement under the Private Securities Litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
 

Reform Act of 1995

Any forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 contained herein reflect management's current expectations or beliefs. ADC Telecommunications cautions readers that future actual results could differ materially from those in forward-looking statements depending on the outcome of certain factors, including the risks and uncertainties identified in Exhibit 99 to ADC's Report on Form 10-Q Form 10-Q

See 10-Q.
 for the year ended October 31, 1999.
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Publication:Business Wire
Date:May 2, 2000
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