ADC Names William F. O'Brien as Chief Marketing Officer.Business Editors & Technology Writers MINNEAPOLIS--(BUSINESS WIRE)--July 16, 2001 ADC (1) See A/D converter. (2) (Apple Display Connector) A peripheral connector from Apple that combines digital video display, USB and power in one cable. (Nasdaq:ADCT ADCT Adaptive Discrete Cosine Transform , www.adc.com), a leading global supplier of fiber optics fiber optics, transmission of digitized messages or information by light pulses along hair-thin glass fibers. Each fiber is surrounded by a cladding having a high index of refractance so that the light is internally reflected and travels the length of the fiber , network equipment, software and integration services for broadband, multiservice networks, today announced the selection of William O'Brien
"Bill's depth of experience in marketing provides the kind of leadership that ADC requires to help grow market position and remain a leader in a highly competitive industry," said Roscitt. "He understands how to reach customers and meet their needs through a variety of marketing and communication avenues. Plus, he knows how to run a global marketing organization, which is vital as ADC continues its international expansion." Prior to joining ADC, O'Brien served AT&T Business Services as vice president of marketing and sales support. He is credited with successfully positioning AT&T Business Services in critical data/IP markets and building programs that generated millions of dollars in new revenues. O'Brien also worked as vice president of marketing for AT&T Solutions where he built the Solutions brand globally and created market plans that led to the development of AT&T's e-business suite of services and the globalization globalization Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation of its go-to-market capabilities. "I believe ADC's broadband equipment and services are outstanding," said O'Brien. "With our first company-wide brand campaign now underway, we are working to position ADC to grow mind share and take market share. I look forward to working with everyone at ADC to make the company a preeminent broadband communications leader." O'Brien, 53, earned a master's in business administration from Northeastern University Northeastern University, at Boston, Mass.; coeducational; founded 1898 as a program within the Boston YMCA, inc. 1916, university status 1922, fully independent of the YMCA 1948. , Boston. He has also served as a faculty member in the marketing department at Northeastern. About ADC ADC is The Broadband Company(TM). ADC's fiber optics, network equipment, software and integration services make broadband communications a reality worldwide by enabling communications service providers to deliver high-speed Internet, data, video and voice services to consumers and businesses. ADC (Nasdaq:ADCT) is a Fortune 500 company with sales into nearly 100 countries. Learn more about ADC Telecommunications, Inc. at www.adc.com. Editor's Note: For a high resolution photo of Bill O'Brien, go to: Thumbnail: http://www.adc.com/images/newsroom/bio/Obrien.jpg High Res DL: http://www.adc.com/images/newsroom/bio/dload/Obrien.zip |
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