ADC Introduces Adaptive Communications Services - The Next Generation of Broadband Enhanced Services.

Business Editors & Technology Writers

MINNEAPOLIS--(BUSINESS WIRE)--Feb. 13, 2001

Revolutionary New Approach to Enhanced Services Puts Subscribers

in Control; Enables Service Providers to Rapidly Deploy

Next-Generation Applications

ADC (Nasdaq:ADCT; www.adc.com), a leading global supplier of fiber optics, network equipment, software and integration services for broadband, multiservice networks, today introduced the next generation of broadband enhanced services: adaptive communications services. In the evolving broadband world, service providers must leverage the power of their networks to make it easy for subscribers to personalize, control and simplify their communication needs. ADC combines its broadband expertise in call management, message management, and multimedia messaging software development, as well as experience in signaling and call control applications, to define the adaptive communications vision and develop targeted solutions for wireless, wireline, and Internet Service Providers (ISPs).

Responding to the demands of a rapidly evolving and complex communications marketplace, ADC offers a solution portfolio of hardware, software, and professional services that is designed to surpass traditional unified communications applications through technology that empowers subscribers to simplify anywhere, anytime communications.

"Adaptive communications is about communications tailored to individual subscribers," said Grant Wakelin, president of ADC's Enhanced Services Division. "This is not a device-centric, one-size-fits-all approach; it's a custom-fit for each subscriber and each service provider. Adaptive communications is enabled by ADC's Broadband Services Architecture, allowing service providers to deliver next-generation services quickly and effectively. It's the next logical step to serve the needs of our broadband culture."

The new adaptive communications solutions benefit both service providers and end users. Providers will gain the ability to deliver integrated, easy-to-use, value-added services - ultimately satisfying customer needs and reducing turnover. End users, including those in small offices/home offices (SOHO), mobile workforces and traveling executives, will have access to a uniform interface across all of their communication devices. Users can personalize and customize their communication needs via an easy-to-use Web interface, selecting the specific communication preferences that suit them.

"Service providers are concerned about the migration path to broadband," said David Berndt, Wireless/Mobile Technologies for the Yankee Group. "In addition to new infrastructure requirements, many service providers are unsure which services they will need to offer in order to succeed in tomorrow's market. It is very difficult for any communications provider - wireless, wireline or ISP - to predict the future of communications. It can take a provider up to two years to research, develop and deploy new services. By creating an infrastructure architecture and approach that enables service providers to easily adapt to changes, ADC is putting its customers in a strong position to be successful today and in the future."

Behind the Scenes

ADC's Broadband Services Platform(TM) will host adaptive communications services offerings for personalized broadband services. The platform's interface integrates multiple media sources and disparate voice mail systems and allows subscribers to view different message types all at once from any device. It is designed for ease of use and tailored to support application and feature integration.

For example, subscribers will have the ability to view all of their mailboxes - email and voice mail - from either a personal computer or mobile phone and to modify their service preferences using the Web. This requires combining the following ADC applications all hosted on the Broadband Services Platform: VoiceMemo(TM), Internet Call Manager(TM), Unified Message Portal(TM), and EasyAdmin Web(TM).

"Adaptive communications represents a totally new way for service providers to address rapidly changing subscriber requirements," said Bob Fultz, vice president strategic partnerships of GoBeam. "By enabling subscribers to choose the services they want, where and when they want them, we think that ADC is addressing the fundamental needs of next generation telecommunications providers."

The Broadband Services Platform delivers a foundation that works today with current unified communications and messaging technologies and ensures easy provisioning of the broadband adaptive communications services still to come.

"We see the broadband world exploding in growth as users demand more flexible services that adapt to their needs," said Fraser Hopewell, head of Telephony for NTL. "At the same time, service providers want killer solutions that enable them to remain competitive in this rapidly growing market. By focusing on the end-users, ADC is right on target in helping service providers better address the needs of our customers and improve our bottom line."

As market demands and technological developments evolve, carriers must deploy robust and flexible systems to help them sustain a strategic advantage. ADC complements service provider resources with consulting services to help providers define markets; assess subscriber needs; and design, implement, and market personalized services to their customers.

About ADC

ADC is The Broadband Company(TM). ADC's fiber optics, network equipment, software and integration services make broadband communications a reality worldwide by enabling communications service providers to deliver high-speed Internet, data, video and voice services to consumers and businesses. ADC (Nasdaq: ADCT) has annual sales of more than $3.2 billion and employs approximately 21,000 people worldwide. ADC's stock is included in the Standard & Poor's 500 Index and the Nasdaq-100 Index. Learn more about ADC Telecommunications, Inc. at www.adc.com.

Cautionary Statement Under the Private Securities Litigation 

Reform Act of 1995

Any forward looking statements contained herein reflect management's current expectations or beliefs and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. ADC Telecommunications cautions readers that future actual results could differ materially from those in forward-looking statements depending on the outcome of certain factors. All such forward-looking statements are subject to certain risks and uncertainties, including, but not limited to, demand for ADC's products or services, availability of materials to make products, changing market conditions either within ADC's industry or generally within the economy, new competition and technologies, increased costs associated with protecting intellectual property rights, fluctuations in ADC's operating results, pressures on the pricing of the products or services ADC offers, and other risks and uncertainties, including those identified in Exhibit 99-a to ADC's Report on Form 10-K for the fiscal year ended October 31, 2000.