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ADC's Metrica Professional Services Launches Business Consulting Unit.


Business Editors & High-Tech Writers

MINNEAPOLIS--(BUSINESS WIRE)--May 9, 2000

Customers to Benefit from Additional Access

to Expertise of Metrica Team

ADC (1) See A/D converter.

(2) (Apple Display Connector) A peripheral connector from Apple that combines digital video display, USB and power in one cable.
 (Nasdaq:ADCT ADCT Adaptive Discrete Cosine Transform ; www.adc.com) today unveils a new addition to its Metrica Professional Services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products.  offering - the Business Consulting Unit. The Business Consulting Unit will use the wealth of experience its people have gained from working with over 160 networks using Metrica technology, in five continents around the world, to offer customers operational and business consulting.

Business consulting is tailored to individual network operators' needs for strategic advice to enable them to fully exploit their Metrica solutions and in so doing, take performance management into the very heart of their business strategy and processes. The unit will offer advice on making the most of key linkages between performance information of all kinds and the functions of finance, marketing and product management. This type of consulting is designed to enable operators to make timely, informed and cost-effective decisions about launching new services or investing in new infrastructure

Operational consulting offers operators in-depth assistance in developing their use of the system at a technical level. It adds additional value to the existing range of services - Technical Account Management, Customer Projects, On-site services, Training and Technical Support - which Metrica Professional Services already provides by helping network engineers, quality managers, and IT departments to make the most of their Metrica solutions.

Principal Consultant, Bob Gowers, will lead the new unit. Gowers has been in the telecommunications industry for over twenty five years and has extensive experience project managing aspects of network development at British Telecom The telephone and communications carrier that provides services in Great Britain and Northern Ireland. It used to be a division of the British Post Office, but was privatized in 1984 under Margaret Thatcher's administration.  in the United Kingdom and at Swiss Operator Sunrise.

"There is already a wealth of evidence to suggest not only that our customers are demanding advanced consultancy of this kind, but that they see ADC as the natural place to find it," said Paul Turner, vice president of Professional Services within ADC's Software Services Division. "Our customers increasingly need to compete and differentiate themselves on the basis of service quality and the end-customers' experience. The Business Consulting Unit is designed specifically to address this need. ADC's keen interest in Service Quality Management (SQM SQM Square Meters
SQM Software Quality Management
SQM Sky Quality Meter
SQM Service Quality Management
SQM Signal Quality Monitoring
SQM Stable Queue Manager
SQM Surface Quality Monitor
SQM Supplier Quality Manual
SQM Signal Quality Monitor
) is reflected in its leading role in the TeleManagement Forum's SQM Catalyst project."

"There is a great deal of vital information currently held within performance management systems that is not being used," said Gowers. "The Business and Operational Consulting Units will aim to assist operators to gain a fuller understanding and processing of this information, as well as optimise their Metrica solutions and the business processes around them."

The types of projects could range from the basics of introducing naming conventions to enable further automation of data loads through to identifying the business benefits of organizational changes. Another area could be how to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 the Quality of Service information available for both internal and external consumption.

With over 100 highly qualified consultants ADC's Metrica Professional Services has seven offices around the world:

-- Richmond and Bath in the United Kingdom; serving the EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets.  

market

-- Boston and Toronto; serving the North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 market

-- Kuala Lumpur Kuala Lumpur (kwä`lə lm`pr), city (1990 est. pop. , Malaysia; serving Asia Pacific

-- Sydney; serving Australia and New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland.  

-- Sao Paulo; serving the Latin American market.

Metrica technology is deployed in over 160 networks in 55 countries around the world. More information about ADC's Metrica products can be reached on the Web at www.adc-oss.com, where complete details about its expertise and range of solutions is available.

About ADC

ADC Telecommunications ADC Telecommunications (NASDAQ: ADCT) is a communications company located in Eden Prairie, Minnesota, a southwest suburb of Minneapolis. History
In 1935, Ralph Allison founded ADC Telecommunications in the basement of his south Minneapolis home, inventing ADC's very
, Inc. is a leading global supplier of network equipment, software and integration services for broadband, multiservice networks that deliver data, video and voice communications over telephone, cable television, Internet, broadcast, wireless and enterprise networks. ADC's broadband, multiservice network solutions enable local access, high-speed transmission and software management of communications services from service providers to consumers and businesses over fiber-optic, copper, coaxial and wireless media. Headquartered in Minneapolis, Minnesota, ADC has approximately 14,400 employees around the world and annual sales of $2.1 billion. ADC's stock is included in the Standard and Poor's Noun 1. Standard and Poor's - a broadly based stock market index
Standard and Poor's Index
 500 Index and the Nasdaq-100 Index. For additional information, visit our Web site at www.adc.com.
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Publication:Business Wire
Geographic Code:1USA
Date:May 9, 2000
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