ADBOWL(R) VIII Geared Up for Advertising's Biggest Night.Original Poll That Tracks Public Opinion of Highly Anticipated Super Bowl Ads is Ready for Eighth Year ALBUQUERQUE, N.M. -- McKee Wallwork Cleveland, an award-winning, full-service advertising agency, today announced the eighth annual launch of the ADBOWL website -- http://www.ADBOWL.com -- in partnership with Rassai Interactive. ADBOWL, first launched by the agency in 2001, is the original online, real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. system for tracking consumer opinions of Super Bowl ads. Individuals vote online, letting advertisers know if they produced a "touchdown" or a "fumble", and the results are announced just after midnight, the night of the game. ADBOWL vote totals are collected but not shared real-time on the site so that voters aren't influenced by the opinions of others. On Super Bowl Sunday (February 3, 2008), viewers can visit http://www.ADBOWL.com and rate commercials on a scale between one and five after they air. Participants have the option of rating the ads online as they air or printing a ballot and rating all of the ads at once at the end of the game. A complete listing of the results, including a breakdown of winners as selected by gender and age group, will be posted on the site at 12:30 a.m. Eastern Standard Time on February 4th. Registration is now open on the ADBOWL website. "We anticipate that this could be a particularly good year for Super Bowl ads, in terms of viewership view·er·ship n. The people who watch a television program or motion picture: a largely male viewership. ," said Steve McKee, president of McKee Wallwork Cleveland. "With the match-up between the undefeated Patriots and the underdog Giants, coupled with a lack of competing programming due to the ongoing writers' strike, more people may tune in to this annual television event and log on to ADBOWL to voice their opinions on the ads." ADBOWL provides a venue for consumers to express which ads they love and which they hate on one of advertising's biggest nights of the year. The following is a list of voters' favorite ads from the past five years: 2007 -- Bud Light's "Rock, Paper, Scissors scissors Cutting instrument or tool consisting of a pair of opposed metal blades that meet and cut when the handles at their ends are brought together. Modern scissors are of two types: the more usual pivoted blades have a rivet or screw connection between the cutting ends " 2006 -- Bud Light's "Hidden Fridge" 2005 -- Anheuser-Busch's "Applause" 2004 -- Budweiser's "Donkey donkey: see ass. donkey or burro Descendant of the African wild ass that has been used as a beast of burden since 4000 BC. The average donkey stands about 40 in. (100 cm) high at the shoulder, but breeds range from 24 to 66 in. Dream" 2003 -- FedEx's "Castaway Castaway Arden, Enoch shipwrecked sailor; lost for eleven years. [Br. Lit.: “Enoch Arden” in Benét, 316] Bligh, Captain commander of H.M.S. Bounty who was cast adrift by mutinous crew. [Am. Lit. " In four of the last five ADBOWLs, Anheuser-Busch has claimed the top spot. Can any other marketer unseat them? This year's ADBOWL website infrastructure was built and will be hosted by Rassai Interactive, a video-centric interactive agency. About McKee Wallwork Cleveland McKee Wallwork Cleveland offers planning, creative, and media services to a broad range of growing companies, including Taos Ski Valley, Heritage Hotels & Resorts, Mr. Rooter Established in 1970, Mr. Rooter is the largest all-franchised, full-service plumbing and drain cleaning company in the world. Recognized by Entrepreneur magazine among its “Franchise 500” and Franchise Times Top 200, Mr. Plumbing plumbing, piping systems inside buildings for water supply and sewage. The Romans had a highly developed plumbing system; water was brought to Rome by aqueducts and distributed to homes in lead pipes—hence the name plumbing from the Latin word plumbum , and The Natural Stone Council. Founded in 1997, the agency earned a spot on the 2002 Inc. 500 list of the fastest-growing private companies in the nation and is a two-time EFFIE Award winner. www.McKeeWallworkCleveland.com About Rassai Interactive Rassai Interactive is a full-service interactive agency that specializes in the production of video-driven websites and integrated web strategies. Since 2001, Rassai Interactive has been providing progressive internet solutions to a wide variety of clients, including Texas Christian University Texas Christian University, at Fort Worth; Christian Church (Disciples of Christ); coeducational; opened 1873 at Thorp Spring, chartered 1874 as Add Ran Male and Female College. It assumed its present name in 1902 and moved to Fort Worth in 1910. , Carter & Burgess BURGESS. A magistrate of a borough; generally, the chief officer of the corporation, who performs, within the borough, the same kind of duties which a mayor does in a city. In England, the word is sometimes applied to all the inhabitants of a borough, who are called burgesses sometimes it , American Iron Horse Motorcycles, and Texas De Brazil. www.rassai.com |
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