ADBOWL, Medialink Team Up to Unveil Results of Viewers' Super Bowl Advertising Scorecard.

Feature Editors/Business Editors

NEW YORK--(BUSINESS WIRE)--Jan. 31, 2003

While the Tampa Bay Buccaneers were still celebrating their championship victory in San Diego, results from the first real-time interactive Super Bowl advertising system, ADBOWL(tm), were already being analyzed for millions of Monday morning quarterbacks by its creator Steve McKee during 24 live interviews with television stations from coast to coast.

ADBOWL is the first real-time interactive Super Bowl advertising ranking system that allows viewers, fans and industry professionals to cast votes for their favorite commercials via the website www.adbowl.com or by using wireless phones. Developed by McKee Wallwork Henderson Advertising and powered by Proteus, Openwave and FatCow, ADBOWL received more than 167,000 votes during the game.

McKee, ADBOWL creator, ad campaign expert and president of McKee Wallwork Henderson Advertising, discussed the results in a three-hour media tour produced and booked by Medialink Worldwide Incorporated (Nasdaq: MDLK), a global leader in providing news and media services for professional communicators.

The "Desert Island" commercial from FedEx Corporation (NYSE: FDX) that spoofed Tom Hanks' "Castaway" movie won the best commercial, followed closely by Anheuser-Busch's (NYSE: BUD) "Replay" ad featuring its famous Clydesdale horses in a football game with a zebra referee.

"It was critical in our game plan to get on the air early Monday morning and deliver our news directly to the consumer," said McKee. "Medialink rounded up the stations and partnered with us in identifying the best markets to target." Along with national exposure on CNBC, the interviews aired in local newscasts from Tampa, Dallas, Los Angeles, Houston, Denver, Green Bay and other cities across the U.S.

Medialink has annually provided television newsrooms with Super Bowl related video in advance via a series of dedicated news feeds. Super Bowl marketers use Medialink's news feeds as an integral component in pre-game publicity plans to reach millions of television viewers before the first commercials ever air.

"With the high stakes involved in Super Bowl advertising, this pre-game publicity helps advertisers generate maximum visibility days before the kickoff and drives viewers to watch the program as much for the commercials as for the actual game," said Lidj Lewis, Vice President, Media Relations, Medialink. "ADBOWL's ranking system gives a scorecard for commercials and the morning satellite media tour provided a forum to deliver the news immediately about the winners and losers to a large TV audience."

About Medialink:

Medialink (www.medialink.com) is a global leader in providing comprehensive and compelling multimedia communication solutions and services for more than 3,000 corporations and other organizations seeking to communicate news to their audiences through television, radio, print and the Internet. The company provides production and satellite distribution of video and audio news, multimedia webcasting services, press release newswire distribution, photography production and digital distribution, and strategic corporate communications consulting. Medialink also provides media monitoring and analysis and public relations research to help clients determine return on investment from their communications efforts. Based in New York, Medialink has 12 offices worldwide including an international hub in London.

For additional investor and financial information, please visit the recently launched Investor Relations section of the Company's Web site (www.medialink.com).

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