ADAPTcrm Proves Successful Prescription for Medical Device Manufacturers.Business Editors & High-Tech Writers IRVINE, Calif.--(BUSINESS WIRE)--Feb. 19, 2003 ADAPT Software Applications, Irvine-based developer of CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. software, said that its ADAPTcrm software is making strong inroads inroads Noun, pl make inroads into to start affecting or reducing: my gambling has made great inroads into my savings inroads npl to make inroads into [+ in the medical device manufacturing marketplace. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Brian Dunn, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of ADAPT, "Very simply, ADAPTcrm provides the functional advantages most sought by these manufacturers." He listed these as: Paper reduction; FDA FDA abbr. Food and Drug Administration FDA, n.pr See Food and Drug Administration. FDA, n.pr the abbreviation for the Food and Drug Administration. regulated security; Shared document library with audit trail for service and quality assurance; Change control with audit trail traceability; Ability to view data as graphs, with drill down analysis; Custom calculations to facilitate complex analysis; Export of data to spreadsheets or text documents; and a selection of "canned" reports, including Sales, Calls, Key Performance Indicators Key Performance Indicators (KPI) are financial and non-financial metrics used to quantify objectives to reflect strategic performance of an organization. KPIs are used in Business Intelligence to assess the present state of the business and to prescribe a course of action. , Trend Analysis, Financial Analysis, General Information, Return on Investment Analysis, and Sales Forecasting Sales forecast A key input to a firm's financial planning process. External sales forecasts are based on historical experience, statistical analysis, and consideration of various macroeconomic factors. . Dunn also pointed out that ADAPTcrm offers the pre- and post production visibility which medical device manufacturers need to leverage sales opportunities. These include opportunity tracking, account qualification from "suspect" to prospect to customer with pre-defined sales milestones and tracking and reporting on specific data, sales opportunity wins and losses and "parent" and "child" accounts. The medical device market is highly competitive, said Dunn, and ADAPTcrm facilitates all aspects of their marketing efforts, including database marketing, management of professional and public affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. , market research, lead tracking, mass mailings and a host of other marketing related tasks that extend to product-marketing and media partnerships. ADAPTcrm also manages service issues for medical device manufacturers, including technical support, clinical support, quality control, service and product feedback. Additionally, the software offers product tracking by both serial and lot numbers, escalates service issues and performs service trends analysis thus supporting regulatory compliance reporting. Moreover, ADAPTcrm maintains a knowledge base of technical and clinical support issues and manages maintenance contracts and product warranties. ADAPT customer, Refractec, a manufacturer of proprietary, leading-edge technology for the restoration of vision, attests to the value of ADAPTcrm in highlighting service issues. "Our business relies on our ability to react quickly to customer service requests. Whether our customers are requesting product information or calling to discuss a product complaint, ADAPTcrm's service features facilitate the efficient processing of these service requests by identifying the nature and severity as well as a documented history and description of the known resolution. "This built-in functionality gives us exceptional visibility of customer needs and the ability to respond to our physician customers," noted Refractec Vice President of Marketing, Lauren Kanner. "ADAPTcrm offers features and benefits for just about any customer-centric business," said Dunn. "However, of all the CRM software packages on the market, we believe ADAPTcrm comes closest to fulfilling all the stringent requirements of medical device manufacturers." Established in 1993, ADAPT Software Applications is a leading provider of fully integrated, front-to-back-office CRM solutions for small- to medium-sized businesses. ADAPTcrm software combines collaboration, executive management, marketing, sales, service, fulfillment and ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. integration in a single, enterprise CRM solution. The core competency A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
Visit ADAPT Software Applications at: www.adaptcrm.com. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion