ADAPT Software Applications Establishes Major Presence in India.

Business Editors & High-Tech Writers

IRVINE, Calif.--(BUSINESS WIRE)--Jan. 21, 2003

ADAPT Software Applications, an Irvine-based developer of CRM software, has announced the formation of ADAPT Software IAP India, a distribution operation established to sell and service ADAPTcrm software in the Indian marketplace.

ADAPTcrm software combines collaboration, executive management, marketing, sales, service, fulfillment and ERP integration in a single, enterprise CRM solution.

According to ADAPT CEO Brian Dunn: "ADAPTcrm is ideally suited for the Indian market, which is in the early stages of CRM evolution. Because ADAPTcrm offers full, feature-rich CRM/SRM functionality in a truly affordable, easy-to-use and easy-to-deploy comprehensive application, it is perfect for the Indian market, which is characteristically SME."

ADAPT Software IAP India (ADAPT India) will sell ADAPTcrm directly and through selected channel partners. With headquarters in Delhi, ADAPT India is now operational and in the process of recruiting system integrators to train on all aspects of the ADAPTcrm solution.

ADAPT Software IAP India is being headed by General Manager Ashish Kamotra, who, for the past three years, was actively involved in CRM consulting for various Indian industries.

According to Kamotra: "ADAPTcrm will be positioned as a value proposition for small- and medium-sized Indian enterprises. I am confident that ADAPTcrm, as an affordable, integrated and fully scalable CRM solution, will break the myth that all CRM solutions are expensive and require months to deploy.

"In fact, an initial 20-day trial at five Indian companies has generated very positive response, proving the ADAPTcrm solution can be deployed in days with customers seeing a rapid ROI."

With India's growing role as a manufacturing and high-technology center, Dunn sees vast potential for ADAPTcrm, especially in industries which "feed" these sectors, including airlines, retail, petroleum products, hospitality and insurance.

He also sees increasing demand for CRM from advertising agencies and firms involved in telemarketing, direct marketing and data collection. "ADAPTcrm can enable these industries to maximize current opportunities and organize for the future," he said.

ADAPT India will also look into the possibility of establishing an ASP model in India. "The highly flexible nature of ADAPTcrm software lends itself to such a model, which will allow emerging companies in India to leverage all the advantages of a CRM/SRM solution at minimal investment," said Dunn.

ADAPT Software IAP India is located at 1110, DLF Galleria, DLF Phase 4, Gurgaon, Haryana - 122 002, India. Branches will soon open in the cities of Mumbai and Chennai.

Established in 1993, ADAPT Software Applications is a leading provider of fully integrated, front-to-back-office CRM solutions for small- to medium-sized businesses. The company's core competency lies in client/server and Web-based rapid application development with expertise in various platforms, operating systems and database management systems.

Visit the ADAPT Web site at: www.adaptcrm.com.