ADAPT Software Applications Adds Self-Customization Technology to CRM Solution.

Business Editors & High-Tech Writers

IRVINE, Calif.--(BUSINESS WIRE)--Jan. 14, 2003

ADAPT Software Applications, Irvine-based developer of CRM software, has announced ADAPTsdk, a new technology that enables consultants, resellers and customers to develop customized CRM solutions entirely without relying on writing programming code.

According to ADAPT CEO Brian Dunn: "ADAPTsdk turns ADAPTcrm into a complete application development environment that lets consultants, resellers and customers develop customized CRM applications in a fraction of the time and at substantially less cost than normally associated with custom programming.

"Whether a CRM system is built on Visual Basic, .NET, J2EE or any other code-based development technology, companies will continue to spend small fortunes on adding features to meet their specific business requirements. In a market saturated with CRM options, ADAPTsdk is a real breakthrough for CRM customers and resellers."

ADAPTsdk is a complete, rapid application development environment that offers the ability to add new features, design screens and new tables -- all without writing one line of programming code.

Based on the Magic eDeveloper application development tool, ADAPTsdk lets consultants, resellers and customers create customized forms, trigger batch processing jobs and even build entirely new client/server and Web-based applications. The ADAPTsdk kit requires the use of Magic eDeveloper, which is provided free of charge with an annual maintenance fee.

ADAPTsdk enables consultants, resellers and customers to extend the feature set of ADAPTcrm by adding new screens that are embedded seamlessly within the ADAPTcrm dashboard or individual records as forms or folders. The new screens can contain complex logic and access custom tables that can be related to any standard ADAPTcrm table.

Examples of extended features offered by ADAPTsdk include the ability to: add custom programs to dashboards, link to external databases, add new (bi-lateral) relational tables, develop custom accounting interfaces, create and embed custom forms, automatically trigger background processing, incorporate complex application logic, produce (n-tiered) custom reports, and develop custom Web interfaces.

Other customizable features made possible with the ADAPTsdk include the ability to access the internal data tables and program components of ADAPTcrm from custom applications. For example, a developer could create a time and billing system that automatically creates sale opportunities in the ADAPTcrm database or launches the ADAPTcrm customer screen.

ADAPTcrm combines integrated collaboration, executive management, marketing, sales, service, fulfillment, and accounting functionality in a single, affordable, easy-to-use enterprise CRM application.

Established in 1993, ADAPT Software Applications is a leading provider of fully integrated, front-to-back-office CRM solutions for small- to medium-sized businesses. The company's core competency lies in client/server and Web-based rapid application development with expertise in various platforms, operating systems and database management systems.

Visit the ADAPT Web site at: www.adaptcrm.com.