ADAPT Software Announces Major New Release of Flagship CRM Product.

Business Editors and High-Tech Writers

IRVINE, Calif.--(BUSINESS WIRE)--April 18, 2001

ADAPT(TM) 2001 Combines Collaboration, Executive Management,

Marketing, Sales, Service, Fulfillment, and Accounting Functionality

in a Single, Affordable, Easy-to-Use Enterprise CRM Application

ADAPT Software Applications Inc. has announced the commercial availability of ADAPT(TM) 2001.

The new product offers a significantly advanced interdepartmental feature set and provides a blend of business and customer management tools that enables small to medium-sized business to take advantage of the extensive functionality and ease-of-use that characterize more costly CRM (Customer Relationship Management) systems.

"ADAPT 2001 challenges the piecemeal approach to CRM," said Brian Dunn, CEO of ADAPT Software. "Virtually all CRM programs consist of different marketing, sales, and service modules, which various departments use to track the same customer. This approach adds hidden costs, services, and complexities.

"Because ADAPT combines traditional CRM features and pre-built real-time accounting/ERP interfaces in a single, consistently designed, user-friendly system, costs, such as implementation and training expenses, are significantly reduced."

New Release Highlights

ADAPT 2001 features simplified menu commands and an intuitive, customizable Web-style "dashboard" design. In addition, ADAPT 2001 provides the following enhancements:

Marketing Campaign Management -- Users can track estimated budgets and actual expenses per campaign and can execute e-mail, fax broadcasts and direct mailings within campaigns. In addition, they can link account responses and opportunities resulting from each campaign, as well as generate revenue forecasts and real-time profitability per campaign.

Appointments, tasks, activities, and documents can be attached to each campaign record.

Sales Opportunity Management -- Users can track opportunities by milestone through user-defined sales processes. They can analyze competitors, buying issues and project trends using the competitor knowledge base. They can produce sales expenses, do win/loss analyses and execute graphical pipeline reports in real-time based on user-defined metrics.

Furthermore, they can easily attach appointments, tasks, activities and documents to each opportunity record.

Service Ticket Management -- Users can track reported service requests on serialized or lotted items under account-specific service level agreements. They can track affiliate and user-defined warranty programs for inventoried items.

Additionally, they can automatically route and escalate reported service tickets based on user-defined rules, utilize/update the natural language knowledge base to search for problem resolutions and attach appointments, tasks, activities, and documents to each service ticket record.

ADAPT 2001 allows unlimited user-defined fields/forms/folders for tracking unique data elements to account, campaign, opportunity and service ticket records.

ADAPT 2001 also adds:

Fulfillment Management, a comprehensive collateral inventory and order request management system that tracks the status of printed and/or electronic items/kits sent to specific contacts or accounts. Features include automatic fulfillment of e-mail-based requests and DDE interface to industry-standard word processors for form letter reproduction.

Accounting Integration, which enables real-time synchronization of customer/vendor contact information and automated conversion of prospects to customers and accounts to vendors. It allows real-time queries into accounting/ERP database from any account screen and full-featured sales order and purchase order entry without exiting ADAPT.

"ADAPT 2001 was developed to complement the core business management requirements of small to medium-sized companies which have the same CRM needs as those in the Fortune 500," said Dunn. "It empowers users with a powerful, table-based customization system. This flexibility and capability to manage change puts ADAPT in a category of its own."

Established in 1993, the company is a leading provider of fully integrated, front-to-back-office CRM solutions for small to medium-sized businesses. The company's core competency lies in client/server and Web-based rapid application development and expertise in virtually all major platforms, operating systems and database management systems.

ADAPT has headquarters in Irvine, and also maintains a presence in Canada, the Netherlands, Africa, Sweden, Taiwan, and the United Kingdom. ADAPT 2001 is currently offered direct and through a worldwide network of OEM, strategic, distributor, reseller, and referral partners. Contact: 949/252-1684, or fax [phone].

Or, e-mail [e-mail], or visit the ADAPT Web site at www.adapt-software.com.