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ADAMS Adds New Creative Manager to Staff.


NEWTON, Mass. -- Advertising, Design, and Marketing Solutions (ADAMS) is please to announce the addition of Karen Polcaro, to its team as Creative Manager.

An adept and creative problem-solver, Karen has managed a variety of successful print, web, and direct mail projects. She also serves as ADAMS' in-house copywriter and editor.

Before joining ADAMS, Karen was the Visual Communications Specialist at a construction management firm. There, she was responsible for content and creative development as well as production of all marketing materials-- working on corporate branding Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equity to create product brand recognition. It is a type of family branding or umbrella brand.  initiatives and overseeing conceptualization con·cep·tu·al·ize  
v. con·cep·tu·al·ized, con·cep·tu·al·iz·ing, con·cep·tu·al·iz·es

v.tr.
To form a concept or concepts of, and especially to interpret in a conceptual way:
, development, and ongoing maintenance of the company's Internet and Intranet sites. Karen holds a BFA BFA
abbr.
Bachelor of Fine Arts

BFA
abbr BFA, B.F.A
Bachelor of Fine Arts; first degree in Fine Arts.
 in Graphic Design from Rhode Island School of Design Rhode Island School of Design (RISD)

One of the most eminent fine arts colleges in the U.S., located in Providence, R.I. It was founded in 1877 but did not offer college-level instruction until 1932.
 and is currently completing her MS in Corporate Communication from Northeastern University Northeastern University, at Boston, Mass.; coeducational; founded 1898 as a program within the Boston YMCA, inc. 1916, university status 1922, fully independent of the YMCA 1948. .

With resolute client focus, ADAMS is a results-driven branding firm that helps clients achieve their goals by developing compelling work grounded in sound strategy. For nearly two decades, we have collaborated with clients across diverse industries to increase their visibility, credibility, and profitability through deliberate, multi-faceted, and creative communications.
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 29, 2007
Words:174
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