ADA Names EDA Veteran Executive Martin Harding to VP of Worldwide Field Operations, Expands North American Sales Team.

Business Editors/High-Tech Writers

SAN JOSE, Calif. & OTTAWA, Ontario, Canada--(BUSINESS WIRE)--Sept. 30, 2002

Analog Design Automation Inc. (ADA) today announced the appointment of electronic design automation veteran Martin G. Harding to vice president of worldwide field operations, reporting to CEO and President Matthew Raggett.

Geoffrey Rodgers has been named as director of western region sales. Rodgers, who will report to Harding, was recently director of sales with Plato Design Systems prior to its acquisition by Cadence.

Harding, who has served as the interim sales executive for ADA since November 2001, has an outstanding record for identifying winning technology and for growing sales revenues by enormous amounts at both start-ups and established companies in the electronic design automation and semiconductor markets. At Ambit Design Systems, for instance, his team increased sales from $1 million to $12 million in the year prior to acquisition by Cadence, one of the chief factors in Ambit's record valuation. Similarly, Harding was responsible for generating 20 percent of Gateway Design's revenues before Cadence acquired the company, and for increasing revenues fourfold in the run up to Viewlogic's acquisition of Chronologic Simulation. At C Level Design Inc., his sales force generated eight quarters of revenue growth.

In addition to his successes in sales, Harding also has been successful in operations. He managed the ASIC vendor business for all Cadence tools, helping establish Cadence as the EDA leader for the ASIC industry. At Virtual Chips, Harding developed an innovative IP business model that transformed the company from consulting services to a product company with license revenues. At Ambit, he successfully established BuildGates(R) as a viable logic synthesis alternative to Synopsys's Design Compiler(TM).

"Analog and digital are colliding in system-on-chip design," said Matthew Raggett. "Lack of automation is impacting productivity and time-to-market, and SoC companies are begging for tools to address the bottleneck that analog design creates in the current design flow. ADA has the solution to this problem; we need someone with Martin's track record to grow our sales team and position us to deliver this solution to the market."

ADA's Genius(TM) line of products enables designers of analog, mixed-signal and high-performance digital integrated circuits (ICs) to improve circuit performance and robustness across environmental and process variations. Although currently only 20 per cent of the chip area for most ICs is analog, 50 per cent of respins are attributable to the analog portion of the design. With 70 per cent of SoC design expected to be analog or mixed-signal within the next five years, the impact of the analog portion of the design will continue to increase unless improved tools are used in the design process.

"With its powerful computing algorithms and innovative user interfaces, Genius provides enormous value both for the designer and the whole design and management team. I was strongly attracted to ADA by the potential these products have to make an immediate and profoundly positive impact on the manageability and predictability of analog and mixed-signal IC design projects," said Harding.

About Analog Design Automation

Analog Design Automation Inc. (ADA) is creating a new generation of electronic design automation (EDA) tools and methodologies that leverage intelligent systems to increase productivity in the design of analog, mixed-signal and high-performance digital integrated circuits. The company's products enable designers to create optimal designs and capture libraries of re-useable semiconductor IP.

ADA's investors include High Street Partners of Boston, Intel Capital, Royal Bank Capital Partners, and Synopsys Inc. James P. Rutt, former CEO of Network Solutions and co-founder of First Call, is chairman of the ADA board of directors. ADA is located in San Jose, and Ottawa. For more information on ADA please visit www.analogsynthesis.com.

Creative Genius and IP Explorer Genius are trademarks of Analog Design Automation Inc. All other trademarks are the properties of their respective owners.

Note to editors: A photo of Mr. Harding is available upon request.