ADA Electronic Commerce Company Selects Netopia Web Platform for American Dental Association Member Web Sites.

ALAMEDA, Calif.--(BUSINESS WIRE)--May 10, 1999--

Customized Web Site Building Service Optimized for the Dental

Community

Netopia, Inc. (NASDAQ: NTPA), a market leader in helping small businesses establish their Internet presence, today announced that the ADA Electronic Commerce Company (ADA ECCo), a subsidiary of the American Dental Association (ADA), has selected the Netopia Virtual Office (NVO) Web Site platform to offer "No Assembly Required" Web Sites to the ADA's 140,000 members. The NVO platform allows novice users to create high-quality, professional web sites in just minutes. Under the terms of the agreement, Netopia will provide ADA members with customized web sites that include applications specifically targeted to the needs of practicing dentists. Netopia and ADA ECCo will also co-promote and market NVO web sites directly to the ADA membership through ADA publications, ADA ECCo web pages and other communications. ADA member dentists will benefit from special discounts off the standard NVO fees.

"Web sites are an excellent way for dentists to advertise their services and to communicate with their patients. Until now, designing and setting up a web site has been an expensive and time-consuming process," said Bob Owens, CEO of ADA Electronic Commerce Company. "The Netopia Web platform not only allows ADA members to set up sophisticated web sites in a minimal amount of time, but also offers a customizable content package that includes everything a dentist might need on his or her web site."

Netopia's Virtual Office Web Site platform is tailored to meet the needs of today's small business owners and independent professionals, including dentists. Netopia's platform empowers customers to save significant time and money in designing and customizing their web sites. Using a simple point and click process, dentists can completely customize their web sites without any knowledge of HTML or the need for any programming. NVO also offers sophisticated security features, communication capabilities such as real-time chat and support for e-commerce.

"NVO was designed to meet the needs of busy professionals such as dentists," said Alan Lefkof, president and CEO of Netopia, Inc. "Using NVO's special Content Package, dentists will not only be able to create professional-quality web sites in minutes, but will be able to use their web sites for scheduling appointments, answering patients' questions and promoting new dental products. We're excited about the opportunity to help thousands of dentists establish their Internet presence."

Netopia's Customized "Content Packages"

NVO "Content Packages" are built using three main customizable components:

1)   Look and feel web site designs specific to each industry - The
     design choices include styles of web site navigation, colors,
     text fonts, banner ad placement and branding specific to each
     industry.
2)   Pre-populated web site content - For example, oral health tips
     for consumers or information on specific dental products can be
     included in the dentist's Frequently Asked Questions web page.
     The Links page can include links to the ADA web site.
3)   Pre-selected functionality built into the web site - Each Content
     Package has a variety of built in functionality tailored to
     specific industries. The Content Package for ADA member dentists
     includes an online calendar for scheduling appointments, a
     discussion topics page for offering online tips to current or
     potential patients and an About Us page for listing the dentist's
     professional qualifications and available services.

Netopia has developed Content Packages for dozens of industries, vertical portals, industry associations and interest groups who can easily expand upon them for an even broader range of customization tailored to their target market.

The Complete Web Site Solution

NVO offers a host of features and services specifically designed to assist ADA members in creating and promoting their web sites. Some of the features available to every web site are:

-    Internet Domain Name: With a unique Internet address such as
     www.yourname.com a dentist will establish a `Net Identity' and
     centralization of all online communications (both email and web
     site) under one easy-to-remember domain. A custom URL provides
     prestige for the dentist, easy recognition on the Internet and
     independence from the Internet service provider.
-    Dentist's Private Page: Through the Private Page (a web site page
     available only to the dentist not to site visitors) the ADA and
     its affiliates will be able to communicate directly with each
     dentist to offer information on continuing education classes,
     special product promotions or clinical trials looking for
     volunteers
-    Web Site Move In Specialists: Netopia offers Move In Support via
     phone and email to help dentists get started customizing their
     web sites.
-    File Uploading and Downloading: Dentists and visitors to the site
     can exchange any type of electronic file. As an example, a
     dentist can post insurance or patient information forms that
     patients can download, fill out and then send back to the
     dentist, completely via the web site.
-    Web Site Security: Dentist web site owners can secure any page of
     their web site so that only specific patients can access certain
     areas. NVO also allows for secure transfer of sensitive
     documents.
-    Contact Information page: A web page for Contact Information can
     include phone, fax and address information as well as a photo of
     the dentist or a map and directions to the dentist's office.
-    Custom HTML Pages: More advanced web site owners can supplement
     their NVO web sites with HTML pages that they create with any web
     site-authoring tool.

Vertical portals and industry associations interested in offering private labeled versions of Netopia's web site platform can contact Tom Spadafore via phone at 510-814-5123 or email at [e-mail].

About Netopia, Inc.

Netopia, Inc. is a market leader in providing small, growing businesses with their Internet presence, including next generation web site services and high speed DSL Internet connectivity solutions. Netopia's innovative products and unique customer support provide users with "What the Internet Experience Should Be."

The Company has been successful in helping millions of Internet and Intranet users increase their productivity. With the Netopia Virtual Office Platform, the Company has established web site services with Netscape (NASDAQ: NSCP), Intuit (NASDAQ:INTU), McAfee (NASDAQ: NETA) and Concentric Network (NASDAQ: CNCX). With its Netopia Internet Router family, Netopia has established strategic partnerships with hundreds of ISPs including France Telecom (NYSE: FTE), Telecom Italia (TI), Bell Atlantic (NYSE: BEL), PSINet (NASDAQ: PSIX), UUNet (NASDAQ: WCOM), Verio and Concentric Network (NASDAQ: CNCX). Headquartered in Alameda, California, Netopia's common stock is traded on The NASDAQ Stock Market under the symbol NTPA. Further information can be obtained via phone [phone], fax [phone] or Internet at www.netopia.com.

About ADA Electronic Commerce Company

ADA ECCo is the subsidiary of the American Dental Association responsible for electronic commerce programs and services that assist organized dentistry in maximizing the use of technology for member benefits.

Portions of this release contain forward-looking statements. Netopia, Inc.'s actual results could differ materially from the results discussed in this release. Investors are cautioned that all forward-looking statements involve numerous risks and uncertainties, including but not limited to product development, product acceptance, licensing opportunities and general economic conditions. A complete description of Netopia, Inc., including related risk factors is discussed in Netopia, Inc.'s public filings with the United States Securities and Exchange Commission which are available by calling Netopia at 510-814-5260 or online at http://www.sec.gov. The Netopia logo design, Netopia, "What the Internet Experience Should Be," SmartStart and SmartIP are trademarks of Netopia, Inc. All other trademarks are property of their perspective holders.

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