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AD:TECH San Francisco to Address ''The Age of Engagement,'' Stressing Importance of Brand-Consumer Interaction.


FAIRFIELD, Conn. -- Attendees Will Hear from Leading Interactive Marketing Experts and Benefit from Noteworthy, Timely Conference Content

The Age of Engagement, the theme at of AD:TECH San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , further highlights that the nation's leading interactive marketing event consistently stays one step ahead of the industry. The conference and expo, now in its 10th year, is occurring April 25-27 at the Marriott San Francisco.

Recognizing that constant interaction between brands and consumers is critical for advertisers to remain relevant and valuable, the AD:TECH management team and Board members designed content to capture the insights, tools and techniques that today's business Today's Business is a show on CNBC that aired in the early morning, 5 to 7AM ET timeslot, hosted by Liz Claman and Bob Sellers, and it was replaced by Wake Up Call on Feb 4, 2002.  and marketing leaders need in order to profit throughout these transitional times. A number of industry gurus and entrepreneurs are invited to the event to share their thoughts and experiences about these important and evolving topics.

"We have confirmed an amazing array of industry icons and brand experts ready to share their insights on today's challenges and industry's trends," says Joel Davis, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of JD Events. "Participants will learn how to better their organizations through integrated marketing strategies from experts with real-world experience. It's what AD:TECH is all about - helping today's marketing executives."

Davis continues, "We are committed to providing a forum for the entire industry to connect, network, evaluate trends, see first-hand the latest technologies and services, and learn about interactive, integrated marketing issues that leverage all that technology and the Internet provide."

The AD:TECH conference schedule includes keynote presentations from major industry players. On Monday, April 25, John Costello John Costello can refer to:
  • John Costello (MLB pitcher), MLB pitcher
  • John A. Costello, former Taoiseach of Ireland
  • John M. Costello (1903–1976), U.S. Representative from California
  • John Costello (Artist), Maui based Painter & Wood Carver
, Executive Vice President, Merchandising & Marketing with The Home Depot The Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services.

Headquartered in Vinings, just outside Atlanta in unincorporated Cobb County, Georgia, Home Depot employs more than 355,000 people and operates 2,164 big-box
, and Mary Meeker Mary G. Meeker (born September ??, 1959 in rural Portland, Indiana, USA) is an influential[1] Wall Street securities analyst and investment banker primarily associated with dot coms and the 1990s internet bubble.  of Morgan Stanley. Roger D Blackwell Ph.D, Professor of Marketing, Fisher College of Business, Ohio State University Ohio State University, main campus at Columbus; land-grant and state supported; coeducational; chartered 1870, opened 1873 as Ohio Agricultural and Mechanical College, renamed 1878. There are also campuses at Lima, Mansfield, Marion, and Newark. , and President, Roger Blackwell Associates, Inc., will speak on Tuesday, April 26, about "Brands that Rock." Wednesday's keynote presentation entitled "Scaling the Industry" will be given by Brian McAndrews, President and CEO of aQuantive, Inc., along with Esther Dyson, Editor with Release 1.0,

AD:TECH attendees will gain exposure to the macro events shaping the industry, as well as actionable information to apply to their businesses in the areas of marketing strategy, online advertising and promotion, technology and creative innovation, performance marketing including search, email and affiliate marketing, web site development, viral marketing, and customer relationship management.

In addition, the following issues will be directly addressed at the San Francisco event:

--Trends, Datapoints, Consumer Insights

--Blocking and Tackling: The Gritty Data Details

--Strategic Roadmaps, Plans and Checklists

--Case Studies of Integrated Programs

dmg world media recently acquired the AD:TECH trade exhibitions however, JD Events will manage the San Francisco event. For listings of exhibitors, speakers, events and conference offerings, visit www.ad-tech.com.

About JD Events

JD Events is dedicated to the creation of targeted and innovative industry-leading events that deliver results. The company brings together highly qualified buying audiences, education-rich content and high-level networking opportunities, all geared toward increasing business transactions in the markets it serves. JD Events produces the Travel Commerce Conference & Expo (TravelCom Expo), the Satellite Application Technology Conference & Expo (SATCON SATCON Satellite Condition ) and AD:TECH, the event for interactive marketing. For more information please visit www.jdevents.com.

About dmg world media

An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 800 people and maintains a worldwide presence through 38 offices in the United States, Canada, Brazil, the United Kingdom, France, the United Arab Emirates United Arab Emirates, federation of sheikhdoms (2005 est. pop. 2,563,000), c.30,000 sq mi (77,700 sq km), SE Arabia, on the Persian Gulf and the Gulf of Oman. , China, Australia and New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. . dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust Daily Mail and General Trust plc (DMGT) is one of the UK's largest media companies and has interests in national and regional newspapers, television and radio. While the majority of the company's activities are based in the UK, it does have worldwide operations.  plc (DMGT DMGT Daily Mail & General Trust ), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com
COPYRIGHT 2005 Business Wire
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 7, 2005
Words:636
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