AD:TECH San Francisco Offers Keynote Addresses from Major Brand Marketers and Noteworthy Sessions.Business Editors/High-Tech Writers AD:TECH San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden 2004 FAIRFIELD, Conn.--(BUSINESS WIRE)--April 13, 2004 Top Executives from Hewlett Packard, Samsung and Sony to Reveal Interactive and Integration Strategies AD:TECH, now in its 9th year, will deliver its most comprehensive program to-date, dedicated to the convergence of media, marketing and technology. Attendees will hear from an unprecedented lineup of speakers and have the opportunity to attend timely sessions on topics including cross-media planning and buying, search engine marketing, email marketing, mobile marketing, and new technologies. The event is occurring May 24-26 at the Palace Hotel in San Francisco. The AD:TECH schedule includes keynote presentations from three major brand marketers. On Monday, Allison Johnson, Senior Vice President, Global Brand & Communications with Hewlett-Packard Company will engage participants in a discussion about the changing role of interactive in global marketing. Peter Weedfald, Senior Vice President, Strategic Marketing & New Media with Samsung Electronics Samsung Electronics (SEC, Hangul:삼성전자; KSE: 005930, KSE: 005935, LSE: SMSN, LSE: SMSD) is a South Korean multinational corporation and the world's largest and leading electronics and information technology company. America, Inc., will speak on Tuesday about "Digital Darwinism." Wednesday's keynote presentation entitled "Channeling the Medium" will be given by Patrick Vogt, Senior Vice President and Senior General Manager of Sony Electronics Sony Electronics Inc., headquartered in San Diego, Calif., is the largest component of Sony Corporation of America, the U.S. holding company for Sony's U.S.-based electronics and entertainment businesses. . "Every year we confirm more senior executives from leading global brands willing to share their increasingly sophisticated programs with the attendees of AD:TECH," says Joel Davis, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of JD Events. "Our top-notch keynote speaker lineup coupled with our high-level, interactive sessions are sure to make AD:TECH once again a must-attend event." In addition to the three keynote presentations, AD:TECH San Francisco will deliver a comprehensive conference program comprised of 40 breakout sessions organized into 5 tracks: Media Matters; Actionable Marketing; Data Feed; Business Decisions; and Future Think. Two general sessions will round out the program, delving into the current state and near future of advertising and marketing. The general sessions are: Brand Marketing in the Attention Economy - Tuesday, May 25 at 4:30 p.m. Designed to articulate the new realities and language of today's consumer-driven marketing landscape, this three-part series will feature an exciting range of leading authors and executives representing the complimentary disciplines of integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or (IMC (Internet Mail Consortium, Santa Cruz, CA, www.imc.org) An industry trade association founded in 1996 by Paul Hoffman and Dave Crocker that promotes Internet e-mail standards and features. ) and customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ). As a forum for all opinions this special session will also encourage open and honest debate about the country's media, marketing and advertising industries. David Hutchinson, VP, TV Integration, The Phelps Group, will moderate the panel discussion. Advertising's Horizon - Monday, May 24 at 4:30 p.m. Moderated by John Battelle John Linwood Battelle is a journalist as well as founder and chairman of Federated Media Publishing[1]. He has been a visiting professor of journalism at UC Berkeley and also maintains Searchblog, a weblog covering search, technology, and media[2]. , Visiting Professor, UC Berkeley, this general session will focus on the increasingly splintered and heterogeneous media environment. Attendees will hear from thought-leaders in the media and investment arenas as they share thoughts about what will happen with advertising and marketing in the near future. The San Francisco program features case studies from major brands such as Coca-Cola, Oracle, Dell Inc., Disney Online, eBay, ESPN ESPN Entertainment and Sports Programming Network , J.P. Morgan, Maybelline, Red Envelope A Red envelope or Red packet is a monetary gift which is given in Chinese society during holiday or special occasions. Usage Red envelopes are often presented on social and family occasions such as a Chinese marriage wedding receptions or a holiday such as Chinese , VISA, TiVo and the Weather Channel. In addition, leading research firms will be using AD:TECH as a platform to present exclusive findings from several unique studies, available only to conference attendees. For listings of exhibitors, speakers, events and all conference offerings, visit www.ad-tech.com. About JD Events JD Events is dedicated to the creation of targeted and innovative industry-leading events that deliver results. The company brings together highly qualified buying audiences, education-rich content and high-level networking opportunities, all geared toward increasing business transactions in the markets it serves. JD Events produces the Travel Commerce Conference & Expo (TravelCom Expo), the Satellite Application Technology Conference & Expo (SATCON SATCON Satellite Condition ) and AD:TECH, the event for interactive marketing. For more information please visit www.jdevents.com. |
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