AD:TECH San Francisco Enjoys Thriving Kick Off in San Francisco; Impressive Turnout, Keynote Address, and Industry Predictions Highlight Number One Event in the Interactive Advertising and Marketing Arenas.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- The opening day of AD:TECH San Francisco was highlighted by over 6,000 attendees, a keynote address keynote address n. An opening address, as at a political convention, that outlines the issues to be considered. Also called keynote speech. Noun 1. , industry forecasts and informative, thought-provoking sessions which attracted several of the nation's top interactive advertising and media members to the Marriott San Francisco. John Costello, Executive Vice President, Merchandising & Marketing with The Home Depot, and Mary Meeker of Morgan Stanley opened the day's events with a keynote address which focused on the event's theme, The Age of Engagement. The conference and expo, now in its 10th year, is occurring April 25-27. In addition to the heavy traffic on the trade show floor and numerous informative sessions, Google made a significant announcement, unveiling a new program for online advertisers that will enable them to choose which Web sites will carry their ads. The company also said it will be enhancing ad formats to allow for images. "We provide a forum for the entire sector to converge, network, evaluate trends, view the newest technologies and services, and learn more about interactive, integrated marketing issues," stated Don Knox, Vice President of AD:TECH. "By offering an event so in sync with the evolving industry, leading professionals continue to attend AD:TECH. Monday was extremely successful, and we plan to exceed expectations over the next two days." The rare blend of insights, tools, industry icons, and brand experts continues through the event's remaining two days. Keynote speakers Roger D. Blackwell Ph.D, Professor of Marketing at Fisher College of Business, Ohio State University Ohio State University, main campus at Columbus; land-grant and state supported; coeducational; chartered 1870, opened 1873 as Ohio Agricultural and Mechanical College, renamed 1878. There are also campuses at Lima, Mansfield, Marion, and Newark. , and President of Roger Blackwell Associates, Inc., Brian McAndrews, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of aQuantive, Inc., and Esther Dyson, Editor of Release 1.0, as well as other industry leaders, will share their thoughts and experiences on the evolving interaction between brands and consumers. For listings of exhibitors, speakers, events and conference offerings, visit www.ad-tech.com. About dmg world media An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 800 people and maintains a worldwide presence through 38 offices in the United States, Canada, Brazil, the United Kingdom, France, the United Arab Emirates United Arab Emirates, federation of sheikhdoms (2005 est. pop. 2,563,000), c.30,000 sq mi (77,700 sq km), SE Arabia, on the Persian Gulf and the Gulf of Oman. , China, Australia and New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. . dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust Daily Mail and General Trust plc (DMGT) is one of the UK's largest media companies and has interests in national and regional newspapers, television and radio. While the majority of the company's activities are based in the UK, it does have worldwide operations. plc (DMGT DMGT Daily Mail & General Trust ), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com |
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