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AD:TECH San Francisco 2005 Exhibitor Profiles.


SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  -- AD:TECH San Francisco takes place April 25 - 27, 2005 at the Marriott Marriott has several meanings:
  • Corporations (Company)
  • Marriott International from 1993-present is an international hospitality lodging company
 San Francisco in San Francisco, CA. For in-depth in-depth
adj.
Detailed; thorough: an in-depth study.


in-depth
Adjective

detailed or thorough: an in-depth analysis

 information about the event visit http://www.ad-tech.com/default.asp.

Below are profiles from AD:TECH San Francisco exhibitors; breaking news releases are available at http://www.tradeshownews.com, Business Wire's trade show, conference and event news resource. Business Wire is the official news wire service for AD:TECH San Francisco.
Company:  Accipiter Solutions, Inc.
Booth:  107
Media Contact:  Shawn Ramsey-Kroboth; shawn@srkcommunications.com;
919-359-0947 or 919-621-0737 (cell)
Investor Relations Contact: Brian Handly; bhandly@accipiter.com;
919-719-4550 or   919-306-1529 (cell)
Phone:  +1 919.719.4550
E-mail:  info@accipiter.com
Company URL:  www.accipiter.com
Press Area URL:  http://www.accipiter.com/news/


Accipiter, an online advertising technology leader since 1996, empowers Web publishers and media networks to maximize revenue and reduce operating costs operating costs nplgastos mpl operacionales  through innovative online ad management and behavioral targeting Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time.  technologies. Accipiter's AdManager solutions provide effective campaign management and optimization optimization

Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics.
, accurate inventory forecasting, up-to-the-minute reporting, precise audience targeting, and the ability to easily deliver and track any rich media format, all in real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. . Accipiter's Visitor Interest Behavioral Targeting Engine (VIBE vibe  
n. Slang
A vibration. Often used in the plural: a nostalgic vibe to the decor; a stranger who gave off bad vibes.



[Short for vibration.
) increases the value of available inventory by extending campaigns to high-valued visitors anywhere on a Web site. By tracking, analyzing, and reporting visitor activities, VIBE determines if a visitor is a good prospect for a timely targeted promotion.
Company: AOL Media Networks
Ticker Symbol: TWX
Booth: 301
Media Contact: Ruth Sarfarty 212-652-6360
Phone: 1-866-INFO-TWX
E-mail: ir@timewarner.com
Company URL: www.aolmedianetworks.com
Press Area URL: http://corp.aol.com/index.shtml


Company Description: AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  Media Networks represents an array of interactive brands, offering some of the Web's most compelling experiences for audiences and marketers. Our 50+ online properties reach 104 million* consumers and include everything from the flagship AOL service to premier Web brands such as AIM, CNN.com, Moviefone,

Netscape, Parenting.com, and People.com. As a longtime long·time  
adj.
Having existed or persisted for a long time: a longtime friend; a longtime resident of Detroit.


longtime
Adjective
 leader in interactive, we have developed a rich understanding of consumers' online behavior and built deep relationships with audiences by making our products highly relevant to their everyday lives. We are committed to leveraging these insights and relationships on behalf of marketers through creative, customized solutions.
Company: Aptimus, Inc.
Ticker Symbol: NASDAQ: APTM
Booth: 76
Media Contact: Holly Nuss
Investor Relations Contact: John Wade
Phone: (415) 896-2123 ext 209
Email: hollyn@aptimus.com
Company URL: www.aptimus.com
Press area URL: http://www.aptimus.com/gen.asp?page_id=pressroom


Product description: Aptimus offers a performance-based advertising network that generates new revenues for Web site publishers while generating high-quality sales leads A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s).  for advertisers. At the core of the Aptimus Network is the company's Dynamic Revenue Optimization(TM) technology, which automatically determines where ads are performing best and dynamically rotates them across the network.

Company description: Aptimus is the leading provider of performance-based marketing services. Aptimus believes that the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 is the most important medium for generating leads and acquiring customers. The company offers a performance-based advertising network that generates superior revenues-per-impression and solid advertising results. Aptimus was founded in 1996 as Freeshop.com and became Aptimus in 2001.
Company: Business.com
Booth/Stand: 406
Media Contact: Wendy Aldrich - waldrich@business.com
Investor Relations Contact: Mark Mazzei
Phone:    310-586-4111
E-mail: mmazzei@business.com
Web: www.business.com


Product description: Business.com is the search engine designed and organized exclusively for business. Business.com uses a proprietary taxonomy taxonomy: see classification.
taxonomy

In biology, the classification of organisms into a hierarchy of groupings, from the general to the particular, that reflect evolutionary and usually morphological relationships: kingdom, phylum, class, order,
 and classification system consisting of over 400,000 listings within 65,000 industry, product and service subcategories to help advertisers generate profitable leads. The Business.com network includes partners such as Forbes.com, BusinessWeek, Inc.com and Internet.com.

Company description: Founded in 1999 by eCompanies and based in Santa Monica Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. , CA, Business.com serves the needs of more than 3 million business searchers each month across a wide array of industries and job functions. Business.com reaches another 38 million through its distribution network.
Company:  Commission Junction
Booth/Stand:        215
Ticker Symbol & Exchange:     Nasdaq: VCLK
Media Contact:      PR@cj.com
Investor Relations Contact:   Gary Fuges
Phone:    (818) 575-4540
E-mail:   gfuges@valueclick.com
Web:      www.cj.com


Company description: Commission Junction Commission Junction is an online advertising company owned by ValueClick. They are specifically in the affiliate marketing industry.

Commission Junction is the largest affiliate network in north America, powering almost 50% of the top 500 web retailers affiliate marketing
, a ValueClick company, provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. , partner marketing, and search marketing to drive measurable results for its clients.
Company: comScore Networks
Booth/Stand: 516
Media/Investor Relations Contact: Graham Mudd
Phone:    312.775.6490
E-mail:    gmudd@comscore.com
Web:      www.comscore.com


Company description: comScore Networks provides unparalleled insight into consumer behavior and attitudes. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore explicit permission to confidentially capture their browsing See browse.  and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions.
Company: Dark Blue Sea LTD
Ticker Symbol: DBS.AX
Booth: 413
Media Contact: Andrew Wright (a.wright@au.darkbluesea.com)
Investor Relations Contact: Richard Moore (r.moore@au.darkbluesea.com)
Phone: +61 (0)7 3007 0000
Email: enquiries@darkbluesea.com
Company URL: www.darkbluesea.com


Product description: Dark Blue Sea has developed an integrated platform of complementary products and services to ensure the performance of our direct navigation traffic is maximized for advertisers. Roar.com, a PPC See Pocket PC, PowerPC and pay-per-click.

PPC - PowerPC
 contextual advertising Contextual advertising is the term applied to advertisements appearing on websites or other media, such as content displayed in mobile phones, where the advertisements are selected and served by automated systems based on the content displayed by the user.  network and DarkBlue.com, a CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000.  based affiliate network An affiliate network acts as an intermediary between publishers (affiliates) and (merchant) affiliate programs. It allows publishers to find affiliate programs, which are suitable for their website and it helps websites offering affiliate programs reach its target audience. , work with Fabulous.com, a domain registration, management and monetization Monetization

The securitization of the gross revenues of a contract.
 service.

Company description: Dark Blue Sea Ltd is the leading supplier of online direct navigation traffic to advertisers. Our traffic supply is sourced from our own portfolio of 400,000 generic domains and is complemented by 600,000 third party domains managed by our primary product, Fabulous.com.
Company: Direct Response Technologies
Booth: 101/103
Media/Investor Relations Contact: Jason Wolfe CEO/President
Phone: 412-921-6881
E-mail: jason.wolfe@directresponse.com
Web: www.directresponse.com


Company description: Direct Response Technologies, Inc. is a technology and media company. Direct Response Technologies, Inc. provides technology tools to enable clients to track and manage all of their online media from one solution, with one interface, on a private label basis. Keyword bid management, ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  tracking, ad serving, affiliate tracking, coupon delivery, newsletter and email delivery, and more. As an added benefit of using our Direct Response Technologies tracking and management suite, you can publish your campaigns through our media network, to expand your reach. Our online services can be located at DirectTrack.com, KeywordMax.com, GiftCards.com, MyCoupons.com, and DirectLeads.com
Company: eXact Advertising
Booth/Stand: 211
Ticker Symbol & Exchange:
Media/Investor Relations Contact: Sarah Hofstetter
Phone:    646-432-4899
E-mail: press@exactadvertising.com
Web: www.exactadvertising.com


Product description: Search Engine Marketing (Paid Placement, Paid Inclusion, Natural Search) Direct Mail (Co-Registration, Lead Generation, Permission-based email) Contextual Paid Listings.

Company description: eXact is a leading diversified diversified (di·verˑ·s  online marketing company focused on delivering measurable, targeted results to clients who wish to improve the effectiveness and measurability meas·ur·a·ble  
adj.
1. Possible to be measured: measurable depths.

2. Of distinguished importance; significant: a measurable figure in literature.
 of advertising efforts. eXact specializes in Search Engine Marketing, Lead Generation, Contextual Network delivery, and Paid Listings.
Company: Fastclick
Ticker Symbol: FSTC
Booth: 400
Media Contact: Trey Clark
Investor Relations Contact:ir@fastclick.com
Phone: 805.568.5334
E-mail: info@fastclick.com
Company URL: www.fastclick.com
Press Area URL:  http://www.fastclick.com/co_press-events.html


Company description: Fastclick (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: FSTC FSTC Financial Services Technology Consortium (Electronic Financial Services)
FSTC Food Service Technology Center
FSTC Foreign Science & Technology Center (Army)
FSTC Federal Software Testing Center
) is a leader in online direct response marketing services, providing optimization ad-delivery technology and services designed to maximize advertisers' return on investment. The Fastclick Ad Network delivers targeted advertising and reached over 119 million unique U.S. Internet users Internet user ninternauta m/f

Internet user Internet ninternaute m/f 
 in March 2005 (comScore Media Metrix) through a network of more than 8,000 third-party websites. For more information about Fastclick, visit www.fastclick.com or call (805) 568-5334.
Company: FindWhat.com
Booth/Stand: 500
Ticker Symbol & Exchange:     FWHT
Media Contact: Jodi Maher
Investor Relations Contact: Peter Weinberg
Phone:    239/561-7229
E-mail:    JodiM@FindWhat.com
Web: www.FindWhat.com


Product description: FindWhat.com offers two excellent advertising options. First, our pay-per-click advertising service which drives highly targeted leads to your website. Pay only when someone clicks on your ad. Second, you have access to a pioneering pay-for-performance lead generation service--pay-per-call! With pay-per-call, you only pay when someone calls you.

Company description: FindWhat.com, Inc. (NASDAQ: FWHT) is a global leader in developing and providing performance-based marketing and commerce enabling services that help businesses grow. FindWhat.com's marketing services include the FindWhat.com Network(TM), Espotting Network and FindWhat.com Private Label.
Company: Global Resource Systems, Inc. (GRS)
Booth: 412
Media Contact: Danay Escanaverino
Phone: 954-577-3033 ext. 224
E-mail:   danay@grscorp.com
Company URL:  www.grscorp.com
Press Area URL:  www.grscorp.com/press.aspx


Product description: GRS GRS Graduate School (universities)
GRS Great Red Spot (feature of Jupiter)
GRS Gender Reassignment Surgery
GRS Gamma Ray Spectrometer
GRS Graduation Rate Survey
GRS General Records Schedules
 will host a poker tournament A poker tournament is a tournament in which the winners are decided by playing poker, usually a particular style of poker.

Contrast this to a ring game, where the game is ongoing with no formal structure to determine a single winner in a certain length of time.
 on April 26 at the Marriott SF View Lounge to promote the public launch of their affiliate network, Filinet (www.filinet.com (http://www.filinet.com/). The winner will score a seat playing against the pros in a World Poker Tour For the PBS network with the same abbreviation, see .

The World Poker Tour (Abbreviated WPT) is a series of international poker tournaments featuring most of the world's professional players.
 Main Event. Filinet has been pairing up advertisers with affiliates since 2003, providing real-time tracking, reporting, SPAM filter A software routine that deletes incoming spam or diverts it to a "junk" mailbox (see spam folder). Also called "spam blockers," spam filters are built into a user's e-mail program.  scoring technology and personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 service. Interested attendees can visit www.grspoker.com/grs for details on entering the tournament.

Company Description: Global Resource Systems, based in Plantation Plantation, city (1990 pop. 66,692), Broward co., SE Fla., a residential suburb of Fort Lauderdale; inc. 1953. The city has grown rapidly along with the development of S Florida. , FL, is a leading provider of interactive marketing solutions through three business units. GRS (www.grscorp.com) provides strategic marketing services including SEM and media buying. OEN OEN Optical Entertainment Network (Houston, Texas)
OEN Ontario Education Number
OEN OpEdNews (website)
OEN Ontario Environmental Network
OEN Original Equipment Number
 (www.optinemailnetwork.com) is an email service See Internet e-mail service.  provider and list management service featuring state-of-the-art delivery and reporting systems. Filinet is the affiliate marketing network.
Company: Hydra Media
Booth/Stand: Table 6
Media Contact: Zac Brandenberg
Investor Relations Contact: Adam Wicks Walker
Phone:    310-659-5755
E-mail:    adam@hydramedia.com
Web: www.hydramedia.com


Product description: Hydra Network The creator of this article, or someone who has substantially contributed to it, may have a conflict of interest regarding its subject matter.
It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view.
 (formerly known as LynxTrack) is one of the leading performance-based advertising networks. Specializing in CPA & CPL CPL - Combined Programming Language. U Cambridge and U London. A very complex language, syntactically based on ALGOL 60, with a pure functional subset. Provides the ..where.. form of local definitions. Strongly typed but has a "general" type enabling a weak form of polymorphism.  and heavy on high-conversion site and compliant email publishers, Hydra Network brings together all top affiliate offers, dozens of high-paying exclusives and many unique lead generation properties. Hydra is also one of the largest email data managers and operates many standalone stand·a·lone  
adj.
Self-contained and usually independently operating: a standalone computer terminal. 
 e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers.  businesses.

Company description: Hydra Media was established in 2002 by pioneers of the Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads.  and marketing space. Hydra Media leverages the continuing migration of consumers to the new media across several business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets  built upon a strategic foundation of direct marketing, including performance-based affiliate marketing, email data management and standalone ecommerce businesses such as YourStar.com and AdvancedPetProducts.com.
Company: icrossing
Booth/Stand: 604
Media Contact: David Berkowitz, 646-346-8343
Phone:    866.620.3780
E-mail: david.berkowitz@icrossing,com
Web: www.icrossing.com


Product description: icrossing serves its clients with Search Intelligence(TM), Natural Search Engine Optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden , Paid Search Management, Search Analytics, and Applied Search(TM).

Company description: Search engine marketing agency icrossing has been connecting businesses with qualified customers through the medium of search since 1998. Today, icrossing applies its experience, technology, and unparalleled client service to many of the leading brands around the world. With its dedicated focus on search engine marketing, icrossing continuously pioneers new and better ways to help clients meet and surpass their goals through customized solutions.
Company: IMPAQT
Booth/Stand: 407
Media Contact: Ann Shannon
Phone:    978-474-1900
E-mail:    IMPAQT@pancomm.com
Web: www.impaqt.com


Product description: The IMPAQT Intelligent Landing Page (ILP ILP Inductive Logic Programming
ILP Instruction-Level Parallelism
ILP Individual Learning Plan
ILP Independent Labour Party
ILP Independent Living Program
ILP Institut Latihan Perindustrian (Malaysia) 
), designed to work with paid search, will allow companies to dynamically deliver a targeted rich media landing page containing multiple video, audio and/or interactive Flash applications when the searcher selects a Paid keyword ad. The ILP automatically captures both click-stream and on-page analytics in real time as the searcher enters and interacts with the page.

Company description: Founded in 1999, IMPAQT provides a comprehensive blend of data integration, proprietary tools and consulting to enable more informed decisions for its clients. The company has been at the forefront of change within the industry, going beyond traditional search engine marketing by utilizing advanced business performance and business intelligence technologies to maximize corporate opportunities.
Company: IndustryBrains, Inc.
Booth:  606
Media Contact: Elke Wong, VP Marketing and Product Development
Investor Relations Contact: Erik Matlick, CEO and President
Phone: (212) 209-3321
E-mail: elke@industrybrains.com
Company URL: http://www.industrybrains.com
Press Area URL: http://www.industrybrains.com/press.aspx


Product description:

Advertisers Solutions

IndustryTargets: Site-Specific, Contextual-category ad placement on premium content sites like BusinessWeek, Forbes, CMP CMP (cytidine monophosphate): see cytosine.


(1) (CMP Media LLC, Manhasset, NY, www.cmp.com) Part of United Business Media, CMP is a leading integrated media company that offers a wide variety of publications and services in the information
 TechWeb, Ziff Davis' eWeek, Golf.com, USATODAY.com

IndustrySearch: Listings are delivered whenever a customer performs a search on keywords. Advertisers pay only for the click.

Publisher Solutions

Contextual & Search solutions for premium content publishers for monetizing content and maintain value of their brand.

Real-time tracking and reporting allow publishers to manage advertiser ad·ver·tise  
v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es

v.tr.
1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase
 relationships and optimize optimize - optimisation  revenue

Company description: IndustryBrains is the leading provider of performance marketing solutions for Advertisers & Publishers. We connect qualified buyers with sellers via pay-per-click advertising programs, including Search Listings and Contextual Category Advertising. The IndustryBrains Platform delivers advertiser listings to premium publisher websites including: BusinessWeek, Forbes.com, USATODAY.com, Infoworld, Computerworld, PCMag.com, EETimes, etc.
Company: Kaboose Inc.
Booth/Stand: 409
Media Contact: Jonathan Graff
Investor Relations Contact: Jason DeZwirek
Phone:    416-593-3000
Web: www.kaboose.com


Product description: Kaboose encompasses three award-winning online properties that have captured a worldwide following - Funschool.com, Zeeks.com and KidsDomain.com. Collectively, these high-traffic destinations have established Kaboose as a leading, family oriented o·ri·ent  
n.
1. Orient The countries of Asia, especially of eastern Asia.

2.
a. The luster characteristic of a pearl of high quality.

b. A pearl having exceptional luster.

3.
 online media company in the North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 and international marketplaces.

Company description: Kaboose is a top 10 global Internet destination for kids and parents, delivering entertaining and informative interactive content to millions of people every month.
Company: Kellysearch.com
Booth:    64
Media Contact: Eric Seymour, Bridgeman Communications
Phone:     617-742-7270
eMail:    eric@bridgeman.com
Company URL: www.kellysearch.com


Product Description: Kellysearch.com is the world's largest industry-to-industry search engine, allowing users to search more than 150 thousand product categories from 2 million plus suppliers around the world, or in the next town. Users never have to register and have free access to company descriptors, products, services and keyword-searchable online catalogs Similar to an online library or databases in the information storage respect, ‘’’online catalogs’’’ allow potential customers to browse a company’s items for sale from a different location using the internet. .

Company Description: Launched in January 2001 Kellysearch.com is a comprehensive online buyers' guide and search engine, with more than two million company listings from over 155 countries world wide. Kellysearch.com is backed by the financial resources of the world wide publishing company Reed Elsevier. With an average of 14 million searches a month, Kellysearch.com is the leading global search engine for industry-to-industry business. For more information, please contact Kellysearch.com at 1-800-550-0827, or visit www.kellysearch.com.
Company: Kontera Technologies
Booth/Stand: 309
Media Contact: Eileen McSweeney
Investor Relations Contact: Assaf Morag
Phone:    650-544-7320
E-mail: amorag@ezula.com
Web: www.kontera.com


Product description: Contextual advertising solutions for online advertisers and publishers.

Company description: Kontera Technologies, Inc. is a leading provider of Internet-based real-time contextual solutions, and the first to introduce to the advertising market the concept of creating sponsored links from in-text keywords. Kontera's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation.  DynamiContext(tm) is the most comprehensive contextual-based platform that exists in the market.
Company: LinkConnector.com
Booth/Stand: 105
Media Contact: Jackie Bates
Investor Relations Contact: Choots Humphries
Phone:    919.468.5150
E-mail: lc.pr@linkconnector.com
Web: http://www.linkconnector.com


Product description: Naked Link Technology(TM) offers merchants the ability to transparently run an affiliate program, leading to an increase of inbound links A link from another site to your site. Contrast with outbound link.  to their site. In turn, this can significantly boost organic search engine An Organic Search Engine is a manually operated search service which uses a combination of computer algorithims and human researchers to lookup a search query. A search query submitted to an Organic Search Engine is analysed by a human operator who researches the query then formats  rankings. Virtual Affiliate(TM) tracking allows merchants to track, in real time, virtual affiliates such as organic search engines.

Company description: LinkConnector is an Affiliate Marketing Network, helping merchants and affiliates increase online sales. LinkConnector is redefining affiliate marketing with its ground-breaking technologies, Naked Link Technology(TM) and Virtual Affiliate(TM) tracking. Equipped with LinkConnector's new tools, including advanced ROI tracking, merchants can take their organic and paid search campaigns to new levels.
Company: Magic Jupiter
Booth/Stand: 316
Media/Investor Relations Contact: Nick Fehlberg
Phone:    866/869-4612
E-mail:    bizdev@magicjupiter.com
Web: www.MagicRankings.com


Product description: Magic Rankings - the control panel for professional publishers displaying over 600 offers from 80 networks across 65 categories. Magic Jupiter's ranking technology delivers profitability performance data based on hundreds of weekly publisher surveys, and controlled independent benchmark testing.

Company description: Magic Jupiter is the independent 3rd party testing and verification agency trusted by leading networks and their publishers, delivering profitability benchmark data on advertiser offers for the Pay-For-Performance (P4P P4P Pay for Performance (Medicare)
P4P Proactive Network Provider Participation for P2P
) industry.
Company:  Mediaplex
Booth/Stand:        217/219
Ticker Symbol & Exchange:     VCLK, NASDAQ
Media Contact:      Tony Winders
Investor Relations Contact:   Gary Fuges
Phone:    818.575.4500
E-mail:   twinders@valueclick.com
Web:      www.mediaplex.com


Product description: MOJO suite of products:MOJO Adserver-third party ad serving for advertisers and agenciesMOJO Publisher-ad management for online publishersMOJO Mail-email campaign management and deliveryAdVault suite of products for agency management (Financials and Production) and media management (Network, Local Broadcast and Print)Content Depot for Digital Asset Management

Company description: Mediaplex provides technology and services that help advertisers, agencies, and Web site publishers manage their online advertising and permission-based email campaigns. Additionally, Mediaplex provides the AdVault suite of softwareand services that help advertising agencies and other companies operate their businesses more efficiently, through effective agency management, media management, and content management solutions.
Company: Mirror Image Internet, Inc.
Booth/Stand: 26
Media Contact: Catherine Allen
Phone:    (617) 681-1227
E-mail:    catherine@shiftcomm.com
Web: www.mirror-image.com


Product description: With a powerful global network dedicated to providing reliable content and application delivery to users around the world, Mirror Image has the answer. Our Content Delivery, Streaming Media See streaming audio, streaming video and digital media hub.  and Web Computing computing - computer  solutions empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems  customers to utilize the Web to solve business issues in less time and at a lower cost than ever before. We'll help you maximize revenue opportunities, reduce infrastructure expenses and optimize customer satisfaction.

Company description: Mirror Image(R) Internet, a global network for online content, application and transaction delivery, provides solutions that offer customers a smarter way to create more engaging Web experiences for users worldwide.
Company: OmniTI Computer Consulting, Inc.
Booth: 506
Media/Investor Relations Contact: Barry Abel
Phone: 410 872 4910 ext 312
Email: barry.abel@omniti.com
Company URL: www.omniti.com


Product Description: Ecelerity(R) is the industry's first true high performance email application server. This highly scalable architecture delivers the fastest and most comprehensive email framework on the market today, boasting boast 1  
v. boast·ed, boast·ing, boasts

v.intr.
To glorify oneself in speech; talk in a self-admiring way.

v.tr.
1. To speak of with excessive pride.

2.
 unparalleled manageability man·age·a·ble  
adj.
That can be managed or controlled: manageable problems.



man
, performance and extensibility. A fully standards-compliant (MTA (1) (Message Transfer Agent or Mail Transfer Agent) The store and forward part of a messaging system. See messaging system.

(2) See M Technology Association.

1. (messaging) MTA - Message Transfer Agent.
), Ecelerity delivers an immediate ROI reducing operating overhead by as much as 70%.

Company Description: OmniTI is a leader in email infrastructure solutions for corporate enterprises, marketers and service providers, recognized as the premier software solution addressing the challenges of email deliverability. OmniTI solutions include Ecelerity(R) email application server, our EDGE email security appliances Security appliances protect computer networks from unwanted data traffic, intruders, email spam, enforce policies, and may also be used to create and manage VPNs. There are a number of types of security appliances.  for carrier class, corporate and SMB (1) (Small to Medium-sized Business) Also called "SME" (small to medium-sized enterprise), it refers to companies that are larger than the small office/home office (SOHO), but not huge.  requirements and expert professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. .
Company: SearchAdNetwork
Booth/Stand: 11
Media/Investor Relations Contact: Andrew Beckman
Phone:    303.291.6982
E-mail:    abeckman@searchadnetwork.com
Web: www.searchadnetwork.com


Product description: SearchAdNetwork strategically positions the launch of your search engine marketing campaign to immediately focus on your acquisition goals and constantly optimizes to increase your ROI.

Company description: SearchAdNetwork is the leading authority for search engine marketing. Our extensive experience and advanced proprietary optimization and PPC management technology guarantees the highest return on investment (ROI) for your search engine marketing campaign(s).
Company:  Singer Direct
Booth/Stand:        620
Media Contact:      Paul Thau
Investor Relations Contact:   Jeff Singer
Phone:    (914) 472-7100
E-mail:   pthau@SingerDirect.com
Web:      www.SingerDirect.com


Product description: Why pay for visitors, when what you really want are customers? The online media division of Singer Direct specializes in Cost Per Acquisition (CPA) deals via the Internet, in which advertisers pay only for orders, leads, registrations, inquiries, or any other form of measurable action.

Company description: The online media division of Singer Direct specializes in Cost Per Acquisition (CPA) deals via the Internet, in which advertisers pay only for orders, leads, registrations, inquiries, or any other form of measurable action.
Company: SmartSearch Marketing
Booth/Stand: 25
Media Contact: Becky Schol, bschol@comcast.net
Investor Relations Contact: Dale Hursh
Phone:    1-866-644-3134
E-mail:    Dale@SmartSearchMarketing.com
Web: www.SmartSearchMarketing.com


Product description: SmartSearch Marketing helps clients throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  maximize their search engine marketing investments through search engine optimization, pay-per-click advertising, paid inclusion and Web site conversion services. SmartSearch guarantees its pre-established cost-per-lead and cost-per-customer goals and monthly spending limits. Clients get big agency results without big agency prices.

Company description: SmartSearch Marketing is a full-service search engine marketing agency based in Boulder Boulder, city, United States
Boulder, city (1990 pop. 83,312), seat of Boulder co., N central Colo.; inc. 1871. A Rocky Mountain resort and a suburb of Denver, it is the seat of the Univ. of Colorado (1876).
, Colo., that helps clients throughout the country generate leads, acquire customers and position brands online. Founded in 1999, SmartSearch Marketing is known for its unique marketing perspective and traditional search engine marketing expertise.
Company: SoftCoin, Inc.
Booth:18
Media Contact: Armen Najarian, Director, Product Management
650/624-3817,
anajarian@softcoin.com
Phone: 650.624.3800
E-mail: pr@softcoin.com
Company URL: http://www.softcoin.com
Press Area URL:   http://corp.softcoin.com/company/co_pressroom.html


Product description: SoftCoin's BrandConnect(TM) Loyalty Platform, a suite of complementary technology and service components, provides brand marketers the tools to address important business objectives. The hosted solution enables brands to easily launch a variety of strategic and tactical interactive marketing programs, and provides unprecedented views into these programs via advanced reporting capabilities.

Company description: SoftCoin(R), Inc. is the leading provider of interactive marketing solutions for the consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale
foodstuff, grocery - (usually plural) consumer goods sold by a grocer

plural, plural form - the form of a word that is used to denote more than one
 industry.

SoftCoin converts offline purchases into online brand relationships, delivering measurable revenue increases, engaged, loyal consumers, and reduced program costs. SoftCoin has powered over 50 programs for leading brands including Revlon, Sara Lee
For the musician, see Sara Lee (musician). For the band, see SaraLee (band).


Sara Lee Corporation (NYSE: SLE) is a global consumer-goods company based in Downers Grove, Illinois, USA.
, and Welch's.
Company:  Undertone Networks
Booth/Stand:        408
Media Contact:      Darsen Campbell
Investor Relations Contact:   Darsen Campbell
Phone:    (212) 576-2012
E-mail:   info@undertone-inc.com
Web:      www.undertonenetworks.com


Product description: Undertone Networks offers a broad range of ad formats including transitions. Transitions are a nearly full-page ad that appears between Web pages and displays for 7-10 seconds. In addition, Undertone has relationships with leading technology vendors that enable the company to offer a broad range of rich media products.

Company description: Undertone Networks is one of the largest and most reputable rep·u·ta·ble  
adj.
Having a good reputation; honorable.



repu·ta·bil
 online advertising networks in the industry. Through partnerships with today's top media properties, Undertone reaches more than 65 million unique Internet users each month. Undertone offers a variety of ad formats that range from standard in-page ad units to cutting edge formats including interstitials and rich media.
Company:  ValueClick Media
Booth/Stand:        217/219
Ticker Symbol & Exchange:     Nasdaq: VCLK
Media Contact:      Tony Winders
Investor Relations Contact:   Gary Fuges
Phone:    818-575-4540
E-mail:   gfuges@valueclick.com
Web:      http://media.valueclick.com


Product description: ValueClick Media is a leading online advertising network, providing brand advertising and direct marketing solutions for advertisers, agencies and publishers. Through its ValueClick Brand and ValueClick Direct groups, ValueClick Media provides marketers with a wide range of distribution methods to drive awareness, leads and sales, including web-based advertising, co-registration, e-mail and pay-per-click search.

Company description: ValueClick Media is the brand advertising and direct marketing division of ValueClick, Inc. (Nasdaq: VCLK VCLK Video Clock
VCLK Virtual Clock
VCLK Value Click
). Through its ValueClick Brand and ValueClick Direct groups, ValueClick Media leverages the extensive reach and efficiency of the ad network model to provide marketers with a wide range of distribution methods to drive awareness, leads and sales, including web-based advertising, co-registration, e-mail and pay-per-click search.
Company:  ValueClick Search
Booth/Stand:        217/219
Ticker Symbol & Exchange:     Nasdaq: VCLK
Media Contact:      Tony Winders
Investor Relations Contact:   Gary Fuges
Phone:    818-575-4540
E-mail:   gfuges@valueclick.com
Web:      http://media.valueclick.com


Product description: ValueClick Search features two pay-per-click search networks, including: Search123 - Allows advertisers to list their sites, bid on keywords and receive targeted search traffic from hundreds of high quality content sites, directories and search engines.Simpli - ValueClick Search's premium paid search network sources traffic through Simpli.com and individual sites where Simpli enables the entire search experience.

Company description: ValueClick Search is the pay-per-click search marketing division of ValueClick, Inc. (Nasdaq: VCLK) and provides advertisers with highly targeted search traffic from its Search123 and Simpli paid search platforms. Advertisers can extend the reach and improve the effectiveness of their search marketing campaigns by accessing new sources of search traffic from high quality publisher partners across the ValueClick Search networks.
Company: Vertrue Incorporated
Booth/Stand: 508
Ticker Symbol & Exchange: VTRU
Phone:    203-674-7100
Web: www.vertrue.com


Product description: Vertrue offers the consumer programs with a combination of everyday savings, event oriented discounts and peace-of-mind benefits at leading, brand-name merchants and service companies. Our value-packed programs are available to our marketing partners for use as loyalty or fee-based membership programs.

Company description: Vertrue is an integrated marketing services company that gives consumers unrivaled opportunities to improve their lives through exclusive access to significant discounts and unique services. Our consumer-based membership and loyalty programs, as well as proprietary Internet and telephone-based technologies, create multi-channel venues for our clients and marketing partners to generate incremental Additional or increased growth, bulk, quantity, number, or value; enlarged.

Incremental cost is additional or increased cost of an item or service apart from its actual cost.
 revenue and enjoy enhanced loyalty.
Company: WebSourced, Inc
Booth/Stand: 321
Ticker Symbol & Exchange: Amex: THK
Media Contact: Andy Beal
Investor Relations Contact: Gerry Jacobs
Phone: 919-433-3000
E-mail: andy@websourced.com
Web: www.KeywordRanking.com


Product description: Full search engine marketing solutions. Search engine optimization, paid search management and interactive advertising.

Company description: WebSourced's KeywordRanking.com is the world's largest and most successful search engine marketing company. Our 145+ employees offer the very best in expertise, experience and customer service to more than 1,400 satisfied clients, including Motorola, CitiFinancial, NBC NBC
 in full National Broadcasting Co.

Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network.
, DeWALT and Black & Decker. Our professional approach to search engine marketing ensures that nearly 100% of our clients enjoy top search engine positioning, using spam-free technology.
Company: Who's Calling
Booth/Stand: 205
Media Contact: Cheryl Delgreco
Phone:    617-723-4004
E-mail:    cdelgreco@comcast.net
Web:      www.whoscalling.com


Product description: Who's Calling and partner ClickPath are rolling out the first solution that bridges telephony Meaning "sound over distance," it refers to electronically transmitting the human voice. In the beginning, telephony dealt only with analog signals in the circuit-switched networks of the telephone companies.  and the online world -- enabling online advertisers to qualify, measure and optimize call traffic by dynamically inserting tracked phone numbers into any web page and linking call data back to search engine key words or any other online ad source.

Company description: Founded in 1998, Who's Calling is privately held and a leading provider of services that overcome sales transaction obstacles with hard-hitting, strategic services that deliver immediate measurable results. Who's Calling pairs patented measurement and monitoring tech, sales and lead management services, call recording and monitoring, Web-based and marketing services with research and results-driven methodology that increases sales effectiveness.
Company:  webloyalty.com
Booth/Stand:  204
Media Contact:  Martin Isaac
Investor Relations Contact:  Rick Fernandes
Phone:  203.846.3300
E-mail:  shane@webloyalty.com
Web:  http://www.webloyalty.com


Company description: Webloyalty.com (http://www.webloyalty.com/) is one of the leading online subscription and marketing services companies providing customized programs to e-commerce businesses. Through its range of innovative Internet products, webloyalty.com enables its clients to generate new revenues and increase repeat purchase rates while offering their clients' customers a range of subscription services.
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Apr 21, 2005
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