AD:TECH Opens in New York with Record Turnout.Business Editors/High-Tech Writers AD:TECH New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of 2003 NEW YORK--(BUSINESS WIRE)--Nov. 4, 2003 7th Annual AD:TECH Awards, Keynote Address keynote address n. An opening address, as at a political convention, that outlines the issues to be considered. Also called keynote speech. Noun 1. and Near-Capacity Exhibit Floor Highlight Opening Day of The Defining Event for Interactive Marketing The opening day of AD:TECH New York was highlighted by unprecedented exhibit floor traffic, an opening keynote address and the 7th Annual AD:TECH Awards, which attracted several of the nation's top interactive advertising and media members to the Hilton New York. Nancy Friedman, VP Advertising, Visa USA opened the day's events with the keynote address, which attracted a standing-room only crowd. Over 5,000 attendees will take part in the three-day conference, which concludes Wednesday. In addition to Friedman's opening keynote address, which highlighted Visa's "It's Everywhere You Want to Be" campaign, several industry leaders from such companies as Daimler Chrysler, MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , Revlon, Sprint and Kraft Foods Kraft Foods Inc. (NYSE: KFT) is the largest food and beverage company headquartered in North America and the second largest in the world after Nestlé SA. The Philip Morris Company (now known as Altria Group), a company that produces tobacco products, acquired Kraft for provided insight into various marketing strategies such as search engine marketing, branding, email marketing and integrated marketing. "The interactive marketing industry continues to show tremendous momentum and the level of excitement at AD:TECH New York further indicates the sector is definitely back," said Joel Davis, President, JD Events. "From the standing-room keynotes keynotes, n.pl in homeopathy, con-cise characteristic indications for a remedy. and well-attended sessions, to the high traffic on the exhibit floor, there is no doubt that the industry not only survived, but is once again thriving thrive intr.v. thrived or throve , thrived or thriv·en , thriv·ing, thrives 1. To make steady progress; prosper. 2. ." The conference continues to be the industry's most comprehensive forum dedicated to helping advertising and marketing professionals make business decisions in the interactive media industry. Exhibitors include major industry leaders such as Google (Google, Mountain View, CA, www.google.com) The largest search engine on the Web, founded by Larry Page and Sergey Brin, two Stanford University students. In 1996, they developed their "BackRub" search engine, named after its unique page ranking method (explained below). , Yahoo!, Nielsen//NetRatings, DoubleClick and Overture overture, instrumental musical composition written as an introduction to an opera, ballet, oratorio, musical, or play. The earliest Italian opera overtures were simply pieces of orchestral music and were called sinfonie. to name a few. "The traffic on the show floor has been steady, but it is the quality and level of the attendees that has made AD:TECH a success for us," said Richard Haggerty, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , IMPAQT. "We have met several prospects at the decision-making decision-making, n the process of coming to a conclusion or making a judgment. decision-making, evidence-based, n a type of informal decision-making that combines clinical expertise, patient concerns, and evidence gathered from level as well as several of our existing clients and partners. AD:TECH is a key conference for IMPAQT and the entire interactive industry, and we look forward to exhibiting again at AD:TECH San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden in May." In addition to the heavy traffic on the trade show floor and numerous informative sessions, the 7th Annual AD:TECH Awards were also announced. The awards salute excellence and innovation in interactive advertising, marketing and technology. Temerlin McClain earned the "Best in Show" award for its viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. campaign for Match.com "Margo margo /mar·go/ (mahr´go) pl. mar´gines margin. margo pl. margines [L.] border; margin. See also margin. ." Other winners included:
Best Audience Building Campaign
Deep Focus SPELLBOUND
Best Banner Ad
Real Branding Corona Lime Football Banner
Best Branding Campaign
Modem Media Delta Air Lines "Hate Lines"
Best B to B Campaign
True North, Inc. Chicago Email
Best B to B Site
IQ television group IBM ForwardView Showmail
Best Consumer Campaign
EuroRSCG Human-i Nokia Game 2002
Best Consumer Web Site
Zugara RBK Whodunit?
Best Direct Response Campaign
Digitas Save the Music
Best Email Marketing Campaign
COG1 Inc. HBO Films Email Marketing Campaign
Best Interactive Marketing Technology
24/7 Real Media, Inc. Open AdStream
Best Interactive Broadcast/Streaming Ad
Richards Interactive/Click Here Travelocity: Unicast Superstitial
Best Large Format Ad
Kadium The Sims Online: "Join the Party"
Best Overlay Ad
AKQA Visa NFL Kick
Best Pop Up/Interstitial
Eleven Inc. Kodak LS420
Best Use of Technology
Walt Disney Internet Group DIG Motion
Best Use of Rich Media
Modem Media Delta Airlines "Hate Lines"
Best Viral Marketing Campaign
Temerlin McClain Match.com "Margo"
Best Wireless Ad or Campaign
m-Qube Terminator 3 Wireless Marketing
Promotion: Reaching the Audience When, Where
and How They Want
Best of Show
Temerlin McClain Match.com "Margo"
AD:TECH will hold three events in 2004, beginning with AD:TECH San Francisco May 24-26, the premier of AD:TECH Chicago July 12-13 and AD:TECH New York, November 8-10. For more information about AD:TECH, visit www.ad-tech.com or www.adtechblog.com for live coverage of the New York event. Full information regarding the 7th Annual AD:TECH Awards can be found at www.ad-tech.com/awards. About JD Events: JD Events is dedicated to the creation of targeted and innovative industry-leading events that deliver results. The company brings together highly qualified buying audiences, education rich content and high-level networking opportunities, all geared toward increasing business transactions in the markets it serves. JD Events produces the Travel Commerce Conference & Expo (TravelCom Expo), the Satellite Application Technology Conference & Expo (SATCON SATCON Satellite Condition ) and AD:TECH, the defining event for interactive marketing. For more information please visit www.ad-tech.com or www.jdevents.com. |
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