AD:TECH Opens in New York with Record Turnout.

Business Editors/High-Tech Writers

AD:TECH New York 2003

NEW YORK--(BUSINESS WIRE)--Nov. 4, 2003

7th Annual AD:TECH Awards, Keynote Address and Near-Capacity Exhibit Floor Highlight Opening Day of The Defining Event for Interactive Marketing

The opening day of AD:TECH New York was highlighted by unprecedented exhibit floor traffic, an opening keynote address and the 7th Annual AD:TECH Awards, which attracted several of the nation's top interactive advertising and media members to the Hilton New York. Nancy Friedman, VP Advertising, Visa USA opened the day's events with the keynote address, which attracted a standing-room only crowd.

Over 5,000 attendees will take part in the three-day conference, which concludes Wednesday. In addition to Friedman's opening keynote address, which highlighted Visa's "It's Everywhere You Want to Be" campaign, several industry leaders from such companies as Daimler Chrysler, MSN, Revlon, Sprint and Kraft Foods provided insight into various marketing strategies such as search engine marketing, branding, email marketing and integrated marketing.

"The interactive marketing industry continues to show tremendous momentum and the level of excitement at AD:TECH New York further indicates the sector is definitely back," said Joel Davis, President, JD Events. "From the standing-room keynotes and well-attended sessions, to the high traffic on the exhibit floor, there is no doubt that the industry not only survived, but is once again thriving."

The conference continues to be the industry's most comprehensive forum dedicated to helping advertising and marketing professionals make business decisions in the interactive media industry. Exhibitors include major industry leaders such as Google, Yahoo!, Nielsen//NetRatings, DoubleClick and Overture to name a few.

"The traffic on the show floor has been steady, but it is the quality and level of the attendees that has made AD:TECH a success for us," said Richard Haggerty, CEO, IMPAQT. "We have met several prospects at the decision-making level as well as several of our existing clients and partners. AD:TECH is a key conference for IMPAQT and the entire interactive industry, and we look forward to exhibiting again at AD:TECH San Francisco in May."

In addition to the heavy traffic on the trade show floor and numerous informative sessions, the 7th Annual AD:TECH Awards were also announced. The awards salute excellence and innovation in interactive advertising, marketing and technology. Temerlin McClain earned the "Best in Show" award for its viral marketing campaign for Match.com "Margo." Other winners included:

Best Audience Building Campaign
Deep Focus                          SPELLBOUND

Best Banner Ad
Real Branding                       Corona Lime Football Banner

Best Branding Campaign
Modem Media                         Delta Air Lines "Hate Lines"

Best B to B Campaign
True North, Inc.                    Chicago Email

Best B to B Site
IQ television group                 IBM ForwardView Showmail

Best Consumer Campaign
EuroRSCG Human-i                    Nokia Game 2002

Best Consumer Web Site
Zugara                              RBK Whodunit?

Best Direct Response Campaign
Digitas                             Save the Music

Best Email Marketing Campaign
COG1 Inc.                           HBO Films Email Marketing Campaign

Best Interactive Marketing Technology
24/7 Real Media, Inc.               Open AdStream

Best Interactive Broadcast/Streaming Ad
Richards Interactive/Click Here     Travelocity: Unicast Superstitial

Best Large Format Ad
Kadium                              The Sims Online: "Join the Party"

Best Overlay Ad
AKQA                                Visa NFL Kick

Best Pop Up/Interstitial
Eleven Inc.                         Kodak LS420

Best Use of Technology
Walt Disney Internet Group          DIG Motion

Best Use of Rich Media
Modem Media                         Delta Airlines "Hate Lines"

Best Viral Marketing Campaign
Temerlin McClain                    Match.com "Margo"

Best Wireless Ad or Campaign
m-Qube                              Terminator 3 Wireless Marketing
Promotion:                          Reaching the Audience When, Where
                                     and How They Want

Best of Show
Temerlin McClain                    Match.com "Margo"

AD:TECH will hold three events in 2004, beginning with AD:TECH San Francisco May 24-26, the premier of AD:TECH Chicago July 12-13 and AD:TECH New York, November 8-10.

For more information about AD:TECH, visit www.ad-tech.com or www.adtechblog.com for live coverage of the New York event. Full information regarding the 7th Annual AD:TECH Awards can be found at www.ad-tech.com/awards.

About JD Events:

JD Events is dedicated to the creation of targeted and innovative industry-leading events that deliver results. The company brings together highly qualified buying audiences, education rich content and high-level networking opportunities, all geared toward increasing business transactions in the markets it serves. JD Events produces the Travel Commerce Conference & Expo (TravelCom Expo), the Satellite Application Technology Conference & Expo (SATCON) and AD:TECH, the defining event for interactive marketing. For more information please visit www.ad-tech.com or www.jdevents.com.