AD:TECH New York 2004 Exhibitor Profiles.

NEW YORK -- AD:TECH New York 2004 takes place Nov. 8-10 at the Hilton New York. For in-depth information about the event visit http://www.ad-tech.com/.

Below are profiles from AD:TECH New York exhibitors; breaking news releases are available at http://www.tradeshownews.com, Business Wire's trade show, conference and event news resource. Business Wire is the official news wire service for AD:TECH New York 2004.

Company: Atlas DMT
Ticker Symbol: AQNT
Booth: 300
Media Contact: Angela Gamba (206/816-8245)
Investor Relations Contact: Michael Vernon
Phone: [phone]
E-mail: [e-mail]
Company URL: www.atlasdmt.com
Press Kit URL: http://www.atlasdmt.com/news/

Product description: The Atlas Suite is an online campaign
management platform for agencies and direct advertisers. The Atlas
Suite, and the Atlas support team of online media experts, give you a
competitive advantage in planning and delivering effective online
campaigns, reporting meaningful results, and building a profitable
online marketing business.

Company description: Atlas DMT, an advertising technology provider
and creator of the Atlas Digital Marketing Suite, has channeled years
of online ad campaign experience into designing tools that enable
agencies and direct advertisers to work smarter, deliver measurable
value to their clients, and build profitable online marketing
businesses.

Company: eMarketer
Booth/Stand: 236
Media Contact: Jennifer Kronstain
Phone: [phone]
E-mail: [e-mail]
Company URL: www.emarketer.com

Product description: eMarketer Analyst Reports and eMarketer's
eStat Database aggregate and compare publicly-available research and
provide strategic insights into online advertising, online marketing,
e-mail marketing, broadband, wireless, e-business, e-commerce, online
retail, online demographics, iTV, telecommunications and IT spending.
All coverage is global in scope with in-depth coverage of the G7.

Company description: eMarketer aggregates research and
statistics about e-business, online marketing and emerging
technologies from over 1,700 sources worldwide. It then filters and
organizes the information and provides concise analysis to help you
understand the numbers behind market projections and trends. This
information is delivered via analyst reports and an online database.

Company: Undertone Networks
Booth: 218
Media Contact: Darsen Campbell
Investor Relations Contact: Darsen Campbell
Phone: [phone]
E-mail: [e-mail]
Company URL: www.undertonenetworks.com

Product Description: Undertone Networks offers a wide variety of
advertising formats that range from standard in-page ad units to new,
cutting edge formats that include transitions and the latest rich
media capabilities. Furthermore, Undertone delivers superior results
through vertical and geographical targeting, strict frequency capping
and premium site placement.

Company Description: Undertone Networks offers online advertising
solutions for both brand and direct response advertisers. Through
partnerships with today's most prominent Web sites, Undertone has
built one of the largest and most reputable online ad networks in the
industry, reaching more than 65 million unique users each month.