AD:TECH Chicago 2004 Exhibitor Profiles.

CHICAGO -- AD:TECH Chicago 2004 takes place July 12-13 at the Sheraton Chicago Hotel & Towers. For in-depth information about the event visit http://www.ad-tech.com/.

Below are profiles from AD:TECH Chicago exhibitors; breaking news releases and advisories are available at http://www.tradeshownews.com, Business Wire's trade show, conference and event news resource. Business Wire is the official news wire service for AD:TECH 2004.

Company: Atlas DMT
Ticker Symbol: AQNT
Booth: 309
Media Contact: Angela Gamba (206/816-8245)
Investor Relations Contact: Michael Vernon
Phone: [phone]
E-mail: [e-mail]
Company URL: http://www.atlasdmt.com
Press Area URL: http://www.atlasdmt.com/news/

Product description: The Atlas Suite is an online campaign
management platform for agencies and direct advertisers. The Atlas
Suite, and the Atlas support team of online media experts, give you a
competitive advantage in planning and delivering effective online
campaigns, reporting meaningful results, and building a profitable
online marketing business.

Company description: Atlas DMT, an advertising technology provider
and creator of the Atlas Digital Marketing Suite, has channeled years
of online ad campaign experience into designing tools that enable
agencies and direct advertisers to work smarter, deliver measurable
value to their clients, and build profitable online marketing
businesses

Company: Claria
Booth: 405
Media Contact: Mandy Mladnenoff
Phone: [phone]
E-mail: [e-mail]
Company URL: http://www.claria.com

Company/Product Description: Founded in 1998, Claria Corporation
is a leader in online behavioral marketing, with an audience of over
43 million consumers. The company's clients include more than 1000
Advertisers, including clients in the verticals of Travel, Financial
Services, Retail, Personal and Telecommunications who utilize Claria's
services to deliver advertisements targeted to individual consumer
interests. Claria provides marketing research and business insights
through its Feedback Research division, delivering in-depth analytics
of consumer Web usage patterns across the entire Internet. Claria
headquarters are located in Redwood City, California, with U.S.
offices in Los Angeles, Chicago, New York, Detroit, Austin, and
International offices in the U.K. and Asia.

Company: DoubleClick
Ticker Symbol: DCLK
Booth: 105
Media Contact: Jennifer Blum
Investor Relations Contact: Jason McGruder
Phone: [phone]
E-mail: [e-mail]
Company URL: http://www.doubleclick.net
Press Area URL:
 http://www.doubleclick.com/us/about_doubleclick/press_releases/

Product description:

1. Rich Media/DART Motif - Rich media is proven to increase online
advertising effectiveness. With DART Motif, which is fully integrated
with Macromedia Flash, you can determine the branding impact and
measure direct response with our exclusive Audience Interaction
Metrics. Motif saves significant time (from 1-3 days instead of weeks)
throughout the entire process and provides the most comprehensive
analysis (more than 30 metrics per ad) for your rich media investment.

2. Boomerang - Boomerang for Advertisers gives you the power to
reach interested consumers through automated re-targeting based on
their actions, ads viewed, and sites visited. It's true
behavior-driven advertising that improves your customer acquisition,
retention and conversion rates. Best of all, it works seamlessly with
DFA so you get integrated reports for all your online advertising.

Company description: DoubleClick is the leading provider of
marketing technology and services, and multi-channel customer data
solutions. DoubleClick empowers companies to better plan, manage,
delivery, analyze and optimize their marketing initiatives and
customer relationships in order to improve return on investment and
competitive advantage.

Company: Fastclick
Booth: 304
Media Contact: Nicole Flynn
Phone: [phone]
E-mail: [e-mail]
Company URL: http://www.fastclick.com
Press Area URL: http://fastclick.com/co_press-events.html

Company description: Fastclick is the industry's fastest growing
online advertising company, providing direct response and branding
opportunities across thousands of online media properties. The network
reaches over 68 million unique Internet users per month, delivering
over 4 billion impressions. Fastclick combines the latest innovations
in business and technology to deliver superior industry-leading
optimization capability and an advanced targeting system that assures
that ad campaigns deliver results that meet our clients' business
objectives

Fastclick's AdServer (http://www.adserver.com) was developed to be
the industries most flexible, efficient and cost effective ad serving
solution. AdServer features Full Spectrum Optimization technology,
extensive targeting, a customizable reporting interface, and assured
reliability

Company: IMN, Inc. (formerly iMakeNews)
Booth: 416
Media Contact: Elizabeth Darragh
Phone: [phone] X246
E-Mail: [e-mail]
Company URL: http://www.imninc.com

IMN is a leading technology company specializing in e-communications.
Historically focused on email, IMN now delivers cross-platform
solutions that boost business performance. These solutions include:
email, e-newsletters, microsites, RSS feeds, weblogs and platform
independent tracking and analysis. With more than 1000 active accounts
globally, IMN has pioneered Informative Marketing(TM), a strategy for
using online analytics to better understand customers and prospects,
take action based on their responses to content, and improve the
return on e-communications programs. IMN's approach to
e-communications has been embraced by Enterprise Rent-A-Car, Shell
Oil, Wachovia, CitiStreet, and General Electric. More information can
be found at www.imninc.com or by calling 866-964-NEWS.


Company: IMPAQT
Booth: 318
Media Contact: Steve Jones, PAN Communications
Phone: [phone]
E-mail: [e-mail]
Company URL: http://www.impaqt.com

Product description: IMPAQT relies on its research-based
methodology, proprietary data gathering technologies, and unique
visibility measurement metric - the Search Position Score(TM) - to
assist companies in increasing their presence on the Internet via
search engine and online directory rankings, targeted interactive
marketing strategies and other Web visibility services.

Company description: IMPAQT is a leader in Search Engine
Marketing. Founded in 1999 by Richard Hagerty, the company has been at
the forefront of change within the industry, combining database
marketing tools and business intelligence methodologies to form an
entirely new set of online marketing solutions called Search
Analytics(TM).

Company: The Karcher Group
Booth: 211
Media Contact: Geoff Karcher
Phone: [phone]
E-mail: [e-mail]
Company URL: http://www.thekarchergroup.com

Product description: Web site development, search engine
optimization, search friendly programming, Web marketing, Web design,
reliable Web hosting, dedicated co-location and that's just the
beginning. The point is, whatever your Web needs may be, you can get
it all with The Karcher Group. Providing high-end solutions that
deliver results.

Company description: The Karcher Group is an industry leader in
providing high-end Web design services, programming and ecommerce
solutions, as well as nationally recognized search engine marketing
strategies.

Our unique combination of design, talent and technology with
extraordinary customer service has delivered some of the Webs most
innovative work to both our local and national clientele.

Company: SBI.Razorfish
Booth: 318
Media Contact: Leigh Anne Varney
Phone: [phone]
E-mail: [e-mail]
Company URL: http://www.sbigroup.com
Press Area URL: http://www.sbigroup.com/news.html

Product description: Integrated/interactive marketing and
technology consulting. SBI.Razorfish unites the disciplines of
strategy, insight, creativity, technology, and optimization to deliver
web-based solutions and integrated marketing programs that resonate
with customers and provide measurable results.

Company description: SBI.Razorfish, the world's largest
independent interactive agency, delivers integrated, interactive
marketing solutions that maximize the value of the online channel.
SBI.Razorfish combines world-class creativity with Internet technology
expertise to build web-based solutions and integrated marketing
programs that add customers, increase revenues, and allow employees
and partners to make better decisions.

Company: Webclients.net
Booth: 308
Media Contact: Mark D. Henderson, [e-mail]
Investor Relations Contact: Alex Hartzler, [e-mail],
 717-346-3653
Phone: [phone]
E-mail: [e-mail], [e-mail]
Company URL: http://www.webclients.net

Product description: Market. Monitor. Monetize. Webclients.net
specializes in developing Performance-Based marketing programs that
produce results. From co-registration campaigns to branded form-fill
and hybrid lead generation models, Webclients.net has a marketing
methodology that can help you increase sales.

Company description: Since 1998 Webclients.net has been providing
advertisers with the latest technologies available in online
marketing. Utilizing custom lead generation and tracking solutions,
along with a proprietary affiliate network, Webclients.net delivers
over 3.5 million leads on a monthly basis. Contact us to learn about
how we can help you grow.