ACXIOM SELECTS FLORA PUBLIC RELATIONS; Cites Firm's Consultative Strengths As Key Reason.AUSTIN, Texas--(BUSINESS WIRE)--April 8, 1996--Acxiom(R) Corporation, the Conway, Arkansas-based data-base management and information technology company, today announced that it has selected Flora Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most of Austin, Texas to handle its corporate-wide public relations for FY 96-FY 97. In making the announcement, Acxiom's Pete Hoelscher, who manages public relations said: "In the year we've worked with Sandy Flora, we've developed a true business partnership. Partnering with Flora Public Relations demonstrates the confidence Acxiom has in her to continue to serve as a consultative resource for our public relations strategy and tactics. She knows how to use public relations effectively, especially for technology companies, and how to generate results." Sandy Flora, director at Flora Public Relations added, "It's been an exciting year in working with Acxiom. Together, we believe we have developed a strong partnership and public relations program that both aligns with and supports Acxiom business and marketing objectives." Acxiom Corporation provides customer-focused decision support systems that include database integration and enrichment enrichment Food industry The addition of vitamins or minerals to a food–eg, wheat, which may have been lost during processing. See White flour; Cf Whole grains. , data warehousing See data warehouse. data warehousing - data warehouse , desktop tools, and consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" . Founded in 1969, Acxiom is headquartered in Conway, Arkansas Conway is the largest city and county seat of Faulkner CountyGR6, Arkansas. A 2005 special census indicated the population had risen to 52,430 [2]. It is part of the Little Rock-North Little Rock-AR Metropolitan Statistical Area. , with locations throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and the United Kingdom. Flora Public Relations, based in Austin, Texas, is a consultative and services business specializing in integrated public relations programs for technology companies. Ms. Flora, director of Flora Public Relations has more than 15 years of public relations and marketing experience for such firms as Acxiom Corporation, Lockheed, Ira Rogers and Company, and National Design Inc. CONTACT: Flora Public Relations Sandy Flora, 512/990-8811 Internet sflora@eden.com or Acxiom Public Relations Pete Hoelscher, 501/336-1346 |
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