ACTV and Rede Brasil Sul to plan "individualized" TV networks for Brazil.

NEW YORK--(BUSINESS WIRE)--March 5, 1996--ACTV, INC. (NASDAQ:IATV) and Rede Brasil Sul (RBS) have entered into a memorandum of understanding to jointly explore the creation of an "individualized" television network in southern Brazil.

The agreement calls for the two companies to formulate a business plan that would lead to the launch of a network in Porto Alegre, featuring content utilizing ACTV's individualized programming technology.

RBS is a privately held media company with newspaper, radio, cable and broadcast television holdings throughout the states of Rio Grande do Sul and Santa Catarina. RBS's broadcast TV stations are affiliates of the Globo network, with whom RBS is a partner in its cable television ventures.

According to Marcelo Sirotsky, head of RBS's cable operations, "We're quite impressed with ACTV's programming technology and believe that individualized television can be a big success in Brazil."

Christopher Cline, ACTV's Senior Vice President/Latin America, added, "We are extremely gratified to undertake this project with a company as well established and forward thinking as RBS. Prior to making this decision, RBS executives conducted extensive due-diligence of our installations in Los Angeles and Montreal."

ACTV, Inc. has proprietary individualized programming technologies that enable television viewers to make choices which seamlessly change the on-screen programming in response to viewer input. ACTV, Inc. provides a regional programming service in Southern California, which features an array of individualized programming, including sports, news, kids and educational shows. The service features new program concepts and enables demographically targeted advertising.

CONTACT: The Wall Street Group, Inc.

Christopher Cline

Senior Vice President

212/262-2570