ACTV Names Kevin Sheridan Chief Information Officer.

NEW YORK--(BUSINESS WIRE)--Aug. 17, 1999--

Accomplished Marketing Database Services Executive Joins Leading

Digital Media Company as it Expands Information-Based Offerings for

Programmers & Advertisers

ACTV, Inc. (NASDAQ: IATV), today announced the appointment of Kevin Sheridan as chief information officer (CIO), a new position. Mr. Sheridan has more than 15 years of experience in the design, implementation and management of marketing database systems. As CIO, Mr. Sheridan's responsibilities will include leveraging to the fullest extent the powerful data mining capabilities of ACTV's various proprietary software applications for digital television and TV-Internet convergence. ACTV's patented software solutions include a revolutionary database capability that allows programmers and advertisers to build one-to-one relationships with end-users by capturing valuable permission-based marketing information, such as demographics and personal profiles.

The appointment of Mr. Sheridan marks an important step in the development of ACTV's value-added, information-based services. The digital age has expanded the capacity for information gathering and distribution. For programmers and advertisers utilizing ACTV's patented technologies, it means access to viewer information that can be used to target specific markets and increase their return on advertising investments.

Mr. Sheridan commented: "To date, ACTV has focused on developing the content side of its business. Our goal is to deliver to ACTV's programming and advertising customers the services and measurement capabilities that direct marketers have realized by employing database marketing techniques. We will provide advertisers using ACTV's technology with the ability to deliver specific messages to specific households, and to build a base of information at the viewer level that can be used to target future marketing efforts."

Mr. Sheridan founded and was president of Marketing Data Systems, Inc. (MDS), a provider of data warehousing, research and analysis services for target-marketing applications to Fortune 1000 companies. Following the acquisition of MDS by infoUSA, Mr. Sheridan held the positions of president of its Market Research Division, and vice president of its Database America Companies division, a leading provider of data processing and analytical services for marketing applications.

"Both personally and professionally, we're thrilled to have someone of Kevin's caliber join our company as we enter the most exciting time in our history," said David Reese, ACTV's president and chief operating officer. "Kevin will ensure that we provide our advertising and programming partners with quick and easy access to the data that is a crucial element of our proprietary solutions for digital TV and TV-Internet convergence."

Mr. Sheridan will report to Reese and to Bruce Crowley, president of HyperTV Networks, Inc., a subsidiary of ACTV, Inc.

"Data mining provides our company with an enormous opportunity, while offering our clients quick access to extremely valuable information," said Crowley. "As our company continues to grow, and as digital television and TV-Internet convergence matures, we anticipate capturing a vast amount of consumer data. Kevin will make sure potential clients understand the tremendous value of our data mining capabilities, and ensure that we effectively deliver that inherent value to our clients."

ACTV, Inc., is a leader in interactive digital television with its proprietary "Individualized Television" and "Individualized Advertising" software and programming capabilities. The company has also pioneered TV-Internet convergence programming with its patented HyperTV(TM) software solution. ACTV offers superior, practical solutions for television programmers, advertisers, cable operators, educators, and consumers looking to leverage the emergence of digital television and the broadband delivery infrastructure.

ACTV has relationships with many of the dominant players in the Internet, television and digital technology fields, including key strategic investments from Liberty Media Group (NYSE: LMG.A, LMG.B) and General Instrument Corporation (NYSE: GIC). ACTV Entertainment and HyperTV Networks, Inc., are subsidiaries of ACTV, Inc. Visit ACTV's Web site at http://www.actv.com.

Disclaimer: This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks defined in this document and in statements filed from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by or on behalf of the Company, are expressly qualified by the cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.